Cracker Barrel’s attempt to modernize its iconic logo sparked major backlash—but why?Let’s go back and dive into the fascinating backstory of the brand’s 1969 origins and the real man behind the legend: “Uncle Herschel.”
We cover:
- The REAL Uncle Herschel
- The 2025 rebrand that removed the beloved Old Timer image—and the swift public outcry
- What this branding rollercoaster teaches us about keeping tradition alive while evolving a business
Whether you’re a marketer, small-business owner, or just love a good brand drama, this story shows why a logo can be more than just a design, it’s a piece of cultural identity.
👇 Drop your thoughts in the comments: Should Cracker Barrel have kept the new look or stuck with tradition?
#CrackerBarrel #UncleHerschel #Branding #Marketing #RoyallyUnhinged #Podcast #BusinessStrategy #LogoDesign
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