Jaime Elizondo NFL, XFL, CFL Coach Author of The Crush It Formula

Welcome back to the RU Strong Podcast, where we spotlight the mindset, mission, and momentum of athletes and coaches who lead with purpose, push past limits, and live a life of impact. I’m your host, Jeff Durr.

Today’s guest is a man who has coached on someof football’s biggest stages — the NFL, CFL, and XFL, and is now using his platform to transform lives through leadership and personal development. He’s a coach, a mentor, and now the author of The Crush It Formula, please welcome Jaime Elizondo.

Jaime’s journey is a powerful reminder that success isn’t inherited, it’s crafted. He was blessed to be around greatpeople, but he knew early on that passion wasn’t enough, you have to act on it. He’s spent a lifetime helpingothers believe in themselves, trust their voice, and prove they belong, because he knows that identity isn’t given to us, it’s built over time through sacrifice, discipline,and standards that never slide.

In a world full of noise, Jaime teaches us to master our self-talk, to listen to the voice that says we can, not the one that tells us we can’t. He challenges us to create our own highlight reel, to visualize our success, commit to a higher vision,and demand ruthless consistency from ourselves and those around us.

Whether it’s on the field or in life, Jaime lives the “CRUSH IT” mindset,
Courage. Resilience. Unstoppable drive.Show up. Honesty. Internal discipline. Tenacity.
Just. Take. Action.

Get ready to hear how Jaime Elizondo built his playbook for leadership, why you are responsible for everything, and what it truly means to crush it in life.

Let’s get into it, this is the RU StrongPodcast.