If you like the show, please leave a review on Apple Podcasts!
Nuggets:
- When you build a business realize that your community of clients may be more valuable than the money they give you. You can always build additional products and services that they need. But without an audience, you have no business.
- It’s okay to provide different amounts of compensation to co-founders based on their needs at a given time, but it’s also useful to start with an even share of the company.
- Communications add-ons for LinkedIn is still an underserved niche.
Action Steps:
- Choose to focus on a very simple product first: LinkedIn Inbox integration with Gmail.
- Create a landing page and collect emails of interested folks.
- Connect with technical co-founder(s) (or sales and marketing co-founders if you are technical)
- Start building with a small equal share investment from your co-founders
- Realize you are building an audience as you gain users. Focus more on the relationships and building it than monetization and your initial idea.
- Add features and build relationships with team members at LinkedIn to make sure you are not stepping on their strategy and to seed the prospect of acquisition by LinkedIn at some point.
- Grow your users and grow your features through feedback and rapid iteration.
Links:
- lemlist: Your Go-To Cold Email Software & Outreach Automation Tool
- Contact Center Software Market Size Report, 2021-2028
- Front - Customer Communication Platform | Team Email
- TechCrunch Twilio confirms it is buying Segment for $3.2B in an all-stock deal
- Paul Graham on Earnestness
- Territory Foods
- CookUnity: A Chef Collective
Guillaume is the Co-Founder and CEO of lemlist, a personalized cold email sequencing software. In 3 years, lemlist went from 0 to $8 million ARR and 10k+ customers worldwide, without any funding. His mission is to help 1,000,000 entrepreneurs to build a profitable business by 2025.
Love a part of the show? Did we get something completely wrong? Let us know at update@runwithit.fm.
🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal: Weekly
Betrayal Weekly is back for a brand new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. Please join our Substack for additional exclusive content, curated book recommendations and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience and healing. Your voice matters! Be a part of our Betrayal journey on Substack. And make sure to check out Seasons 1-4 of Betrayal, along with Betrayal Weekly Season 1.