Even local candidates must campaign online to reach voters. How much a political campaign should budget for digital advertising depends on a variety of factors. In this episode, we lay out a formula for budgeting your online advertising spend.
Running for office? Sign up for our Political Campaign Tips Guide for a head start with your digital campaigning.
Visit OnlineCandidate.com for political campaign websites and marketing services.
Original post: https://www.onlinecandidate.com/articles/how-much-money-should-political-campaign-budget-digital
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