In other words, why are you running for office?
Summarize your campaign’s main message or narrative into a concise statement that explains why voters should support your campaign, organization or political party. The message should be short enough to not only tell a story, but also to be broken down and used as talking points that can be used by a candidate over and over again.
So, what is a political campaign theme? For your messaging, it’s a summary of why you are seeking office.
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View the post at https://www.onlinecandidate.com/articles/whats-your-campaign-theme
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