In this episode of SaaS Content @ Scale, I talk to Brendan Hufford, Head of SEO at Directive Consulting, a PPC & SEO agency for SaaS companies based in the US.
Here's the TLDR of the episode:
- Owning all the "What is" searches for a particular topic. In this case, it was 'devops' and allied terms.
- Creating a "Content Glossary" out of the above and how it brings in a lot of links, tons of top-of-the-funnel searches & brand discoverability.
- Pursue keywords that are relevant; don't base it off of keyword volume.
- Bring external writers to scale up the volume.
- Wikipedia's internal linking and how you should copy it.
- YouTube SEO 101
- Starting & scaling a podcast
Resources mentioned in the episode:
- Directive Consulting Case Study: Sumo Logic
- Sean Blanda - What I wish I knew five years ago about building a career in "content"
- The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday
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