In this episode, I talk to Brooklin Nash, Head of Content at Wiza, a data enrichment tool for sales and marketing teams.
Here's the TLDR of the episode:
- How they grew their DR from 10 to 49 in just 6 months
- How they improved existing articles by implementing SEO best practices
- The "content bucket" strategy to post across the funnel stages
- Why content marketers need to be better at sales
- How to get backlinks from top sites like Saleshacker, G2 & Drift
- Why they don't preach gated content
Resources mentioned in the episode:
The Lost Continent: Travels in Small-Town America by Bill Bryson
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