Finding PMF on the Third Try — Kutlay Kunbi, Rently | Ep 24

>> ⁠⁠⁠⁠⁠David Brennan⁠⁠⁠⁠⁠

>>  ⁠⁠⁠Arkeo AI⁠, SaaS Copilot

In this episode of SaaS Founder Stories, I sit down with Kutlay Kunbi, co-founder and CTO of Rently, to talk about what it actually takes to find product-market fit. Kutlay and his team built — and failed — twice before hitting on a product renters and operators truly wanted. This one’s packed with hard-earned lessons on testing, focus, and letting go of the build mindset.

KEY TAKEAWAYS
→ Rently’s first two products failed — overbuilt, under-validated
→ Their third product hit: deposit financing for renters and landlords
→ They validated manually before writing a single line of code
→ Partnering with co-living operators unlocked scale
→ Their new rule: if you can’t test it without code, don’t build it

SOUND BITES
→ "We shipped two products no one wanted — and learned everything from that."
→ "Rent Care became part of the rent itself — that changed everything."
→ "Now we run tests manually first. No code until we know it’s real."
→ "You lose customers the moment you build something no one asked for."

If you're navigating product pivots or struggling to find signal, this is one of the most honest episodes we’ve done. Subscribe to SaaS Founder Stories wherever you listen.