>> Arkeo AI
In this episode of SaaS Founder Stories, I talk with Scott Edmonds, CRO and founding team member at Syncari, about the chaos of disconnected systems and misaligned metrics — and how Syncari is helping ops teams solve it with modern, codeless master data management.
KEY TAKEAWAYS
→ Syncari creates a unified data layer for every team — no code required
→ It syncs across CRM, ERP, support, and product tools in real time
→ Repositioning as a better MDM (not a new category) unlocked GTM traction
→ Best-fit customers are ops teams who bring IT in early
→ Cross-system data clarity isn’t a luxury — it’s operational survival
SOUND BITES
→ "Every system is semi to very dirty. Everyone knows it. No one fixes it."
→ "Our best customers aren’t just solving for sales — they’re solving for scale."
→ "We stopped pitching a new category and started winning an old one."
→ "You don’t need another dashboard. You need the same truth in every tool."
If you're scaling GTM with 40+ tools and still can't trust your numbers, this episode will hit home. Subscribe to SaaS Founder Stories wherever you listen.
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