What do you do when your product still works — but no one’s buying it anymore?
In this episode of SaaS Founder Stories, I talk with Rachel Liaw, co-founder and CEO of Fuse Inventory, about the moment she paused all sales, accepted churn, and rebuilt her product from the ground up. This is what it looks like when a founder stops chasing revenue — and starts building something uncuttable.
KEY TAKEAWAYS
→ Fuse went from helpful planning tool to full-blown inventory backbone
→ Rachel chose to stop selling, lose revenue, and rebuild in a downturn
→ The goal: become the one system in the stack CFOs wouldn’t cut
→ Revenue dropped — but customer conviction soared
→ This wasn’t a pivot. It was a reset — and it worked
SOUND BITES
→ "We didn’t lose because of the product. We lost because we weren’t critical."
→ "We paused sales. And yes — we lost ARR. But we bought time to rebuild right."
→ "Churn is a signal. If you ignore it, you’ll build your way into irrelevance."
→ "When the budget gets slashed, are you the tool they keep? That’s the question."
This episode is a masterclass in founder clarity — when to walk away from what’s “just okay,” and how to build the product your market will fight to keep. Subscribe to SaaS Founder Stories wherever you listen.
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