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August 20, 2025 17 mins

Most brands lose half their customers within 90 days. Ken Rapp, CEO and Founder of BlueStream, is proving it doesn’t have to be that way.

In this episode of SaaS Founder Stories, David Brennan sits down with Ken shares how BlueStream is helping physical product brands, from guitars to pet probiotics, create ongoing, personalized customer journeys that drive retention rates above 90%.

Ken and David dive into:

  • Why AI-powered personalization is the key to reducing churn

  • How to capture and use customer conversations as your ultimate moat

  • Practical ways SaaS founders can use AI to scale customer engagement without ballooning headcount

If you’re a founder looking to boost retention, lifetime value, and customer trust, this is an episode you won’t want to miss.

#SaaSFounders #Entrepreneurship #SaaSGrowth #CustomerRetention #AI

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