How We're Building Lynda AI: From GTM Tests to AI Agent Strategy

In this episode of SaaS Founder Stories, David and Ashley share how they are building Lynda AI. Not just the product, but the business.

David walks through why "vibe coding" doesn't work and what to do instead. If you're using AI agents to write code, this is your blueprint for making them actually useful. He shares how to plan the right way, from building a proper PRD to using JIRA tickets that even a junior developer could follow.

Ashley gives a behind-the-scenes look at how she’s ramping up go-to-market. She’s using tools like Trigify to track social signals, HeyReach for outbound outreach, and Breakcold as a CRM. She’s running two parallel campaigns, one with a connection message based on buying signals, and one without, to see what converts better.

If you're building a SaaS company and want to do more with less, this is your inside look at what it really takes.

What you’ll learn in this episode:

• Why vibe coding fails and how to plan AI builds that actually work

• How to structure PRDs, technical docs, and JIRA tickets

• Ashley’s live GTM experiments with social selling

• How tools like Trigify, HeyReach, and Breakcold fit into an early founder stack

• The mindset of building both product and pipeline at the same time

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