Sybill Hit Product-Market Fit — Then Struggled to Hire Engineers — Gorish Aggarwal | Ep 28

>> ⁠⁠⁠⁠⁠⁠⁠David Brennan⁠⁠⁠⁠⁠⁠⁠

>>  ⁠⁠⁠⁠⁠Arkeo AI⁠, SaaS Copilot

In this episode of SaaS Founder Stories, I talk with Gorish Aggarwal, co-founder and CEO of Sybill, about the unexpected challenge of finding engineers after hitting product-market fit. Sybill had real traction, a strong AI core, and big customer interest — but struggled to hire. The reason? The brand didn’t match the technical depth. So they rebuilt their story — and their hiring funnel.

KEY TAKEAWAYS
→ AI hiring is brutally competitive — even with PMF
→ Engineers weren’t excited by “sales tech” as a category
→ Sybill repositioned itself as a deep AI company, not just SaaS
→ Recruiting became a GTM motion with its own funnel, copy, and positioning
→ Small changes to messaging created big shifts in hiring outcomes

SOUND BITES
→ "We had traction. We had PMF. But no one wanted to join us."
→ "You can’t hire top engineers if your brand feels like B2B software."
→ "Recruiting is GTM — you need a funnel, a message, and a real story."
→ "We stopped hiding our tech stack. That changed everything."

If you’re building in AI and struggling to scale your ops, team, or internal systems — this is your playbook. Subscribe to SaaS Founder Stories wherever you listen.