SaaS Fuel
Want to know why some SaaS companies scale while others stagnate? It's not just code and capital. You've found SaaS Fuel, where every Tuesday and Thursday, we're brewing up the kind of conversations you wish you could have over coffee with successful founders and industry experts. Join five-time entrepreneur and adventure seeker Jeff Mains every Tuesday as he gets real with visionary founders and executives who've built stellar software companies. They share the raw truth about their ups, downs, and 'I can't believe that worked' moments. Looking for practical tips you can use right now? Our Thursday 'SaaS Fuel Expert Series' brings you the smartest minds in the game, dishing out actionable advice on everything from AI and marketing to sales strategies and leadership. No fluff, just real tactics that are working right now. This isn't your typical 'how I built this' show. Whether you're figuring out product-market fit, building your first real team, or pushing past that million-dollar milestone, each episode packs the kind of insights you'd normally have to learn the hard way. Let's face it – running a SaaS company can feel like juggling while riding a unicycle. But you're not alone. Join our growing crew of founders and leaders who are figuring it out together, one episode at a time. New episodes drop every Tuesday and Thursday. Fuel your next big move. Hit subscribe and let's grow something amazing.
Episodes
In this episode of SaaS Fuel, host Jeff Mains sits down with David Ebner, founder of Content Workshop and author of "A Content Marketing Story." Together, they dive deep into the power of storytelling for brands, especially in a world increasingly dominated by AI-generated content. David shares his journey from an MFA in creative writing to agency founder, highlighting how classic storytelling techniques breathe life into business ...
In this episode of SaaS Fuel, host Jeff Mains welcomes Jonathan Mast, a pioneering AI educator, digital strategist, and founder of one of the fastest-growing AI-focused online communities.
Together, they unpack how artificial intelligence is revolutionizing productivity, streamlining operations, and empowering both leaders and teams across SaaS and B2B businesses. The conversation focuses on AI as an amplification tool—making exper...
This episode dives deep into digital accessibility—why it’s more than just ticking a compliance box and how it can unlock business growth, improve user experience, and amplify engagement across your B2B SaaS company.
Jeff Mains chats with Mike Barton, VP at AudioEye, about transforming digital content and experiences to be truly inclusive. Together, they explore practical strategies for simplifying messaging, overcoming the “curse ...
How can job seekers win in a world where roles attract hundreds—if not thousands—of applicants and the hiring process feels like a black hole? This week, Jeff Mains is joined by Garrett Rice, co-founder and CEO of Callings AI, for a compelling look at how AI and modern SaaS tools are reshaping the job hunt—for the candidates themselves.
Garrett draws on his extensive tech background—including years at Apple—to outline why today’s em...
What’s holding you back isn’t just strategy—it could be your own brain! In this riveting episode of SaaS Fuel, Jeff Mains sits down with Mitch Weisburgh, veteran educator and author of Mind Shifting: Stop Your Brain from Sabotaging Your Happiness and Success. Together, they explore how understanding the brain’s survival mechanisms (hello, limbic system!) and developing self-awareness can unlock resourcefulness, resilience, and coll...
In this episode of SaaS Fuel, host Jeff Mains goes deep with Juan Betancourt, CEO of Humantelligence and creator of the AI-powered Ask Aura coach. Juan shares his fascinating transition from leading major corporations like P&G and Siebel Systems to scaling a tech startup aimed at transforming HR and team collaboration.
We dive into the challenges of selling into the HR tech space, how leveraging psychometrics with AI can radica...
In this energizing episode, Jeff Mains sits down with Ryan Hogan—an entrepreneurial powerhouse known for turning murder mystery games into a global business and now shaking up the recruiting world through his company, Talent Harbor. Together, they explore the underappreciated but foundational role of company culture in scaling SaaS organizations, why hiring for values trumps hiring for resumes, and how onboarding, leadership, and l...
In this episode of the SaaS Fuel Podcast, host Jeff Mains sits down with John Long, the visionary behind Think AI, to explore the dynamic intersection of artificial intelligence and human empowerment in SaaS businesses. John shares his journey from real estate and HVAC to tech entrepreneurship, revealing how Think AI was born out of a need to streamline sales and customer interactions through advanced AI agents.
The discussion delve...
In this episode of SaaS Fuel, host Jeff Mains sits down with serial entrepreneur and strategic executive Josh Sizemore, a powerhouse in building and scaling consumer brands in retail, CPG, wellness, and ecommerce. Drawing from decades of experience (including billion-dollar brands and innovative startups), Josh reveals the realities of taking niche health products to household names—without losing your brand’s soul or becoming just...
In this episode of SaaS Fuel, host Jeff Mains sits down with Ghazenfer Mansoor, CEO of Technology Rivers, to explore how artificial intelligence (AI) is revolutionizing SaaS development, scaling, and operations. With a background in healthcare and custom software, Ghazenfer shares his "10x Blueprint," unpacking the frameworks and mindsets founders need to leapfrog the competition without falling into the common trap of feature over...
This thought-provoking episode of SaaS Fuel welcomes Evan Schwartz, a visionary in AI-enabled sustainability and global enterprise transformation.
Together, Jeff and Evan explore the seismic shifts AI is causing in both business and education. They dive deep into how the role of creativity is evolving in an AI-driven world, the pitfalls of hasty tech adoption, and why leaders must focus on documenting processes before layering on t...
In this insightful episode of the SaaS Fuel podcast, host Jeff Mains welcomes Nik Froehlich, founder and CEO of Saritasa. The conversation dives deep into the perennial pain points of custom software development, especially the ongoing challenge of translating business needs into effective technical solutions. Nick reflects on nearly two decades of helping businesses overcome tech hesitation, scale SaaS operations, and avoid major ...
This episode of the SaaS Fuel podcast dives deep into entrepreneurial burnout with Scott Anderson, author of "You're Not Toast" and founder of Double Dare.
Scott blends his unique experience as a business owner, mental health therapist, and executive coach to challenge the traditional hustle narrative. Instead, he champions a values-driven approach to business growth and personal well-being.
Together with host Jeff Mains, the discu...
Eli Portnoy joins Jeff Mains on SaaS Fuel to dive deep into the world of B2B customer feedback, leadership, and scaling SaaS ventures.
Eli shares candid stories and practical wisdom from his career, including founding and exiting Sense360 and ThinkNear. He breaks down how BackEngine AI is changing the game for customer retention and voice-of-customer insights by harnessing AI to organize and activate the wealth of organic customer ...
In this insightful episode of SaaS Fuel, host Jeff Mains is joined by Mary Moore Simmons, VP of Engineering at Kibo. Together, they dive into the realities of building and scaling high-performing engineering teams, especially in fast-growth SaaS environments.
Mary unpacks the nuanced challenges of evolving organizational processes, cultivating feedback-rich and psychologically safe cultures, handling “brilliant jerks,” and integrat...
In this compelling episode, Jeff Mains sits down with Daniel Nalesnik, founder of Hack Chinese, to unravel the journey of building a sticky SaaS product designed to master Mandarin through spaced repetition.
Daniel shares how personal frustration and a deep love for language learning fueled his transition from a full-time student in China to the founder of a thriving EdTech platform. The conversation delves into balancing product d...
Why do so many product launches fall flat, even when the market should want them?
In this episode of SaaS Fuel, Jeff Mains sits down with Neil Twa, CEO and co-founder of Voltage Holdings, to talk about unlocking product-market fit through AI-powered data engines and customer intent analysis. Neil shares his journey from spreadsheets and guesswork to an intelligence-driven system that has launched multiple 8-figure Amazon brands.
Whet...
Is your SaaS team aligned—or just busy? In this episode of SaaS Fuel, Jeff Mains sits down with Jolly Nanda, GTM advisor and sales strategy expert, to discuss how SaaS founders can build scalable growth by aligning product, marketing, and sales from day one.
Jolly shares insights from scaling teams at SAP, Adobe, and Atlassian, and breaks down what early-stage SaaS leaders can do today to build healthy sales pipelines, improve forec...
What if the key to closing more deals… is to stop trying to close at all?
In this mind-blowing episode of SaaS Fuel, Jeff Mains sits down with Ari Galper, world-renowned sales strategist and founder of Unlock The Game. Ari dismantles the outdated, pressure-filled sales models and introduces a frictionless, trust-based approach called the One Call Sale.
You’ll learn:
- Why relationship-building in discovery calls is a trap
- The languag...
Is traditional SEO dead? In this powerful episode of SaaS Fuel, Jeff Mains sits down with Andreas Voniatis, founder of Atheos, AI-powered SEO strategist, and author of Data-Driven SEO with Python. Dre reveals why traditional keyword-driven SEO is fading fast and how AI is reshaping the content marketing game.
You’ll learn:
- Why high-effort, data-driven content outperforms “ultimate guides”
- How to succeed in AI search by mining real...
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