SaaS Fuel
Want to know why some SaaS companies scale while others stagnate? It's not just code and capital. You've found SaaS Fuel, where every Tuesday and Thursday, we're brewing up the kind of conversations you wish you could have over coffee with successful founders and industry experts. Join five-time entrepreneur and adventure seeker Jeff Mains every Tuesday as he gets real with visionary founders and executives who've built stellar software companies. They share the raw truth about their ups, downs, and 'I can't believe that worked' moments. Looking for practical tips you can use right now? Our Thursday 'SaaS Fuel Expert Series' brings you the smartest minds in the game, dishing out actionable advice on everything from AI and marketing to sales strategies and leadership. No fluff, just real tactics that are working right now. This isn't your typical 'how I built this' show. Whether you're figuring out product-market fit, building your first real team, or pushing past that million-dollar milestone, each episode packs the kind of insights you'd normally have to learn the hard way. Let's face it – running a SaaS company can feel like juggling while riding a unicycle. But you're not alone. Join our growing crew of founders and leaders who are figuring it out together, one episode at a time. New episodes drop every Tuesday and Thursday. Fuel your next big move. Hit subscribe and let's grow something amazing.
Episodes
In this episode of SaaS Fuel, Jeff Mains sits down with Michelle Griffin, founder of Griffin Resources, to unpack actionable strategies for building strong, flexible, and founder-friendly teams in scalable SaaS businesses.
Michelle draws on her six years of hands-on experience supporting startups and scaling organizations with fractional HR, recruiting, sales ops, and operational support. Listeners will get insights into modern hiri...
In this episode, Carl Holden joins Jeff Mains to dive deep into the evolution of SEO, its marriage with AI, and the realities of scaling a SaaS business honestly in a world awash with hype and misinformation. Carl Holden shares his journey from running a leading agency to launching RankBot, an AI-powered tool that automates SEO backlinks for businesses and agencies.
Together, they discuss the myths and challenges in transitioning fr...
In this value-packed episode, e-commerce expert Matthew Stafford shares how understanding and responding to real customer data powers dramatic business growth and website conversion lifts. Matthew describes his journey from ad specialist to conversion optimization guru—driven by necessity, continuous learning, and a genuine passion for data-driven problem-solving.
Together with Jeff Mains, they dive into practical strategies for re...
In this episode of SaaS Fuel, host Jeff Mains sits down with Rachel J. Edwards, founder of INSPIRI and creator of the Strategic Personality Blueprint (SPB). Rachel shares her journey from coaching to building a personality assessment tool that provides a holistic, multi-dimensional view of human behavior, bridging the gaps between popular frameworks like Disc, Enneagram, Big Five, and incorporating proprietary strengths and values ...
In this episode of SaaS Fuel, host Jeff Mains sits down with Jeff Holman, founder of Intellectual Strategies, to unravel the legal landmines that can sabotage even the most promising startups. From intellectual property oversights to under-documented agreements, Jeff explains why legal strategy should be baked into your business from day one.
Hear why the conventional “fractional counsel” model often leaves founder needs unmet, and...
In this special SaaS Fuel episode, host Jeff Mains welcomes James Piacentino, co-founder and CEO of Thrive Genetics—a company at the intersection of healthcare, genetics, technology, and compassionate mission. James shares his deeply personal connection to the opioid crisis, describing the family loss that shaped his life’s purpose and eventually sparked the founding of Thrive Genetics.
The conversation explores how advances in gene...
In this episode, Jeff Mains sits down with Casey Woo, a renowned tech operator, investor, and co-founder of the Operators Guild. Casey introduces the concept of the “Scaler”—an elite generalist who thrives in the chaotic, ever-changing environment of early-stage SaaS startups.
The conversation dives deep into what makes scalers indispensable, why specialists often struggle in startup settings, and how AI is shifting the landscape f...
In this episode of SaaS Fuel, host Jeff Mains sits down with Vitaly Motuz, founder of Reviews On My Website. Vitaly shares his journey from high school side projects to building a successful SaaS business focused on reputation management for local businesses.
The conversation dives deep into product simplicity, scaling challenges, client-centric growth, leadership mindset, the impact of reviews (good and bad), and how AI is reshapi...
In this episode of SaaS Fuel, host Jeff Mains sits down with Nahed Khairallah, a global startup strategist and HR leader known for transforming seven-figure startups into nine-figure success stories.
Nahed shares how he revolutionized HR from an administrative afterthought into the rocket fuel for sustainable, scalable growth. With practical lessons gleaned from scaling teams across four continents, Nahed discusses why 70% of scali...
In this episode of SaaS Fuel, host Jeff Mains welcomes Harish Chandramowli, CEO of Flare, to unpack the evolution of ERP systems in the age of AI—specifically for fashion brands and SMBs.
Harish shares insights from his unique career path, spanning cybersecurity at Johns Hopkins, engineering at Bloomberg and MongoDB, to tackling unstructured data and workflow automation for modern retailers. The conversation dives deep into the inte...
In this jam-packed episode of SaaS Fuel, sales expert Christian Jack joins host Jeff Mains to break down everything SaaS founders and sales leaders need to know about effective sales demos, discovery processes, psychological safety in sales, team culture, and the evolving landscape of SaaS sales.
Christian shares his journey from music teaching to sales mastery, the critical lessons he learned about sales psychology, and the costly ...
What happens when you challenge the status quo of Agile, throw out bloated teams, and supercharge small pods with AI?
In this episode, Jeff Mains sits down with Mac, founder of Wednesday Solutions, to explore the evolution of product development teams. Mac shares why he believes traditional Agile is obsolete and how his company’s “product pods” are delivering massive impact with lean teams.
Dive into real-world strategies on using ...
From Sales Hunters to Market Leaders: Building Your First Go-To-Market Team | William Spengler | 324
Are you hiring your first go-to-market team, or looking to scale your B2B SaaS sales organization? In this episode of SaaS Fuel, Jeff Mains sits down with William Spengler, founder of Frederick Fox, to discuss the realities—and pitfalls—of building a high-performing sales team for SaaS startups.
Will reveals why most early sales hires fail, how the staffing industry is undergoing disruption, and his blueprint for assembling a scrapp...
This week on SaaS Fuel, Jeff Mains dives into radical innovation at the intersection of technology, storytelling, and human impact. Guest Sean Schroeder, exited founder and product strategist, unpacks his journey from digital content platforms to autism therapy and AI-powered brand storytelling.
The episode covers Happy Ladders’ parent-led autism therapy model, the philosophy behind Reventure Labs' unorthodox venture studio, and th...
In this episode of SaaS Fuel, host Jeff Mains sits down with David Ebner, founder of Content Workshop and author of "A Content Marketing Story." Together, they dive deep into the power of storytelling for brands, especially in a world increasingly dominated by AI-generated content. David shares his journey from an MFA in creative writing to agency founder, highlighting how classic storytelling techniques breathe life into business ...
In this episode of SaaS Fuel, host Jeff Mains welcomes Jonathan Mast, a pioneering AI educator, digital strategist, and founder of one of the fastest-growing AI-focused online communities.
Together, they unpack how artificial intelligence is revolutionizing productivity, streamlining operations, and empowering both leaders and teams across SaaS and B2B businesses. The conversation focuses on AI as an amplification tool—making exper...
This episode dives deep into digital accessibility—why it’s more than just ticking a compliance box and how it can unlock business growth, improve user experience, and amplify engagement across your B2B SaaS company.
Jeff Mains chats with Mike Barton, VP at AudioEye, about transforming digital content and experiences to be truly inclusive. Together, they explore practical strategies for simplifying messaging, overcoming the “curse ...
How can job seekers win in a world where roles attract hundreds—if not thousands—of applicants and the hiring process feels like a black hole? This week, Jeff Mains is joined by Garrett Rice, co-founder and CEO of Callings AI, for a compelling look at how AI and modern SaaS tools are reshaping the job hunt—for the candidates themselves.
Garrett draws on his extensive tech background—including years at Apple—to outline why today’s em...
What’s holding you back isn’t just strategy—it could be your own brain! In this riveting episode of SaaS Fuel, Jeff Mains sits down with Mitch Weisburgh, veteran educator and author of Mind Shifting: Stop Your Brain from Sabotaging Your Happiness and Success. Together, they explore how understanding the brain’s survival mechanisms (hello, limbic system!) and developing self-awareness can unlock resourcefulness, resilience, and coll...
In this episode of SaaS Fuel, host Jeff Mains goes deep with Juan Betancourt, CEO of Humantelligence and creator of the AI-powered Ask Aura coach. Juan shares his fascinating transition from leading major corporations like P&G and Siebel Systems to scaling a tech startup aimed at transforming HR and team collaboration.
We dive into the challenges of selling into the HR tech space, how leveraging psychometrics with AI can radica...
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