SaaS Fuel

SaaS Fuel

Want to know why some SaaS companies scale while others stagnate? It's not just code and capital. You've found SaaS Fuel, where every Tuesday and Thursday, we're brewing up the kind of conversations you wish you could have over coffee with successful founders and industry experts. Join five-time entrepreneur and adventure seeker Jeff Mains every Tuesday as he gets real with visionary founders and executives who've built stellar software companies. They share the raw truth about their ups, downs, and 'I can't believe that worked' moments. Looking for practical tips you can use right now? Our Thursday 'SaaS Fuel Expert Series' brings you the smartest minds in the game, dishing out actionable advice on everything from AI and marketing to sales strategies and leadership. No fluff, just real tactics that are working right now. This isn't your typical 'how I built this' show. Whether you're figuring out product-market fit, building your first real team, or pushing past that million-dollar milestone, each episode packs the kind of insights you'd normally have to learn the hard way. Let's face it – running a SaaS company can feel like juggling while riding a unicycle. But you're not alone. Join our growing crew of founders and leaders who are figuring it out together, one episode at a time. New episodes drop every Tuesday and Thursday. Fuel your next big move. Hit subscribe and let's grow something amazing.

Episodes

August 7, 2025 50 mins

In this insightful episode of SaaS Fuel, host Jeff Mains is joined by Mary Moore Simmons, VP of Engineering at Kibo. Together, they dive into the realities of building and scaling high-performing engineering teams, especially in fast-growth SaaS environments.

Mary unpacks the nuanced challenges of evolving organizational processes, cultivating feedback-rich and psychologically safe cultures, handling “brilliant jerks,” and integrat...

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    In this compelling episode, Jeff Mains sits down with Daniel Nalesnik, founder of Hack Chinese, to unravel the journey of building a sticky SaaS product designed to master Mandarin through spaced repetition.

    Daniel shares how personal frustration and a deep love for language learning fueled his transition from a full-time student in China to the founder of a thriving EdTech platform. The conversation delves into balancing product d...

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    Why do so many product launches fall flat, even when the market should want them?

    In this episode of SaaS Fuel, Jeff Mains sits down with Neil Twa, CEO and co-founder of Voltage Holdings, to talk about unlocking product-market fit through AI-powered data engines and customer intent analysis. Neil shares his journey from spreadsheets and guesswork to an intelligence-driven system that has launched multiple 8-figure Amazon brands.

    Whet...

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    Is your SaaS team aligned—or just busy? In this episode of SaaS Fuel, Jeff Mains sits down with Jolly Nanda, GTM advisor and sales strategy expert, to discuss how SaaS founders can build scalable growth by aligning product, marketing, and sales from day one.

    Jolly shares insights from scaling teams at SAP, Adobe, and Atlassian, and breaks down what early-stage SaaS leaders can do today to build healthy sales pipelines, improve forec...

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    What if the key to closing more deals… is to stop trying to close at all?

    In this mind-blowing episode of SaaS Fuel, Jeff Mains sits down with Ari Galper, world-renowned sales strategist and founder of Unlock The Game. Ari dismantles the outdated, pressure-filled sales models and introduces a frictionless, trust-based approach called the One Call Sale.

    You’ll learn:

    • Why relationship-building in discovery calls is a trap
    • The languag...
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    Is traditional SEO dead? In this powerful episode of SaaS Fuel, Jeff Mains sits down with Andreas Voniatis, founder of Atheos, AI-powered SEO strategist, and author of Data-Driven SEO with Python. Dre reveals why traditional keyword-driven SEO is fading fast and how AI is reshaping the content marketing game.

    You’ll learn:

    • Why high-effort, data-driven content outperforms “ultimate guides”
    • How to succeed in AI search by mining real...
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    What happens when a brilliant builder becomes the boss with no playbook?

    In this episode of SaaS Fuel, Jeff Mains welcomes Pete Steege, B2B strategist and author of Radical Clarity, to unpack the journey of the accidental CEO. Pete shares frameworks that help technical founders shift from reactive problem-solving to confident leadership, scale without burnout, and delegate without losing visibility.

    We explore why clarity not hustle,...

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    Most SaaS companies treat onboarding like a checklist Rocketlane turns it into a competitive edge.

    In this episode of SaaS Fuel, Jeff Mains welcomes Srikrishnan Ganesan , co-founder and CEO of Rocketlane. Sri shares how strategic onboarding builds trust, boosts expansion revenue, and drives customer success from Day 1.

    They explore how AI is transforming service delivery from reactive to proactive, and why onboarding is the second sa...

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    misaligned roles, missed follow-ups, and misunderstanding what makes a sales pro thrive

    In this 300th episode of SaaS Fuel, Jeff Mains sits down with powerhouse sales coach Kristie Jones, author of Selling Your Way In. Together, they break down how SaaS companies can build accountable sales teams, re-engage cold deals, and align salespeople with their true superpowers.

    If your CRM is full of “closed lost” deals, this episode shows yo...

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    How to Scale SaaS with AI-Powered Digital Labor | Aaron Godby - SaaS Fuel

    What if AI could replace repetitive work and give your team superpowers?

    Aaron Godby, founder of Green Irony, shows how smart companies are scaling with AI-driven “digital labor” that never forgets, works 24/7, and delivers consistent results.

    In this episode, we break down:

    • How to find low-value tasks in your SaaS and automate them with AI
    • Why ChatGPT isn’t a...
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    In this powerful SaaS Fuel episode, Jeff Mains sits down with Kasim Aslam – founder of 3X Freedom and former owner of the world’s #1 ranked Google Ads agency, Solutions 8 – to unpack the real truth about building scalable SaaS businesses in a post-AI world.

    From scaling with pro talent and unlocking global teams to solving traffic first, Kasim brings tactical wisdom and hard-hitting insights that every founder needs to hear.

    You’ll l...

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    How SaaS Founders Can Scale with Smart Link Routing, Partner Channels & Pricing Strategy | Scott Cate - SaaS Fuel Podcast

    Selling to strangers is hard—especially in SaaS. So how do you break through the noise, bypass the red tape, and sell to enterprise customers without burning out?

    In this episode of SaaS Fuel, Scott Cate, founder of 301.pro, shares how his SaaS leverages dynamic link routing, context-based personalization (dow...

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    Selling into banks isn’t like selling anywhere else. Risk-averse buyers. Long sales cycles. Endless stakeholder approvals.

    In this SaaS Fuel episode, Jeff Mains sits down with Stacy Bishop, founder of Selling FinTech, to unpack how SaaS and fintech founders can navigate the complexities of selling to highly regulated industries like banking and financial services.

    You’ll learn how to overcome pricing objections, how to make your buye...

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    AI without a data science team? It’s not a fantasy it’s the future.

    In this week’s SaaS Fuel episode, Jeff Mains sits down with Rahul Pangam, CEO of RapidCanvas and former VP at PayPal, to explore how AI is becoming accessible to every SaaS founder no code required.

    We dive deep into the enterprise AI dilemma: where to start, what ROI to expect, and how to avoid wasting budget on hype. Rahul shares how RapidCanvas is transforming mes...

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    Can you pitch your SaaS idea in a way that actually sticks?

    In this power-packed episode of SaaS Fuel, legendary speech coach Patricia Fripp joins Jeff Mains to unlock the secrets of persuasive communication. Whether you're pitching investors, leading a team, or closing deals—this episode shows you how to make your message memorable, repeatable, and powerful.

    You’ll learn how to use storytelling to inspire action, why most founders m...

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    In this episode of SaaS Fuel, Jeff Mains sits down with Andrew Seidman, former poker player and now co-founder of Digital Reach Agency. Andrew shares hard-earned lessons on B2B branding, go-to-market strategy, and how SaaS founders can scale smarter.

    We cover the balance between product-led growth and ABM, the dangers of relying only on bottom-of-funnel tactics, and why your brand must make people feel—not just function.

    Whether you'...

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    In this episode of SaaS Fuel, Jeff Mains sits down with Natalia Zacharin, founder of Zacharin & Co Consulting, to talk about financial clarity, fractional CFO strategies, and turning financial chaos into sustainable growth.

    They unpack why most SaaS companies operate blind when it comes to money, the dangers of growing too fast, and how founders can stop guessing and start scaling—with confidence.

    Natalia also shares how one foun...

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    In this episode of SaaS Fuel, Jeff Mains is joined by cybersecurity expert and SafeStack CEO Laura Bell Main to reframe how SaaS founders think about security. It’s not just compliance or a checklist—it’s a cultural foundation for growth. Laura shares how security, when embedded early, accelerates deals, reduces friction in enterprise sales, and strengthens trust with customers before it's ever questioned.

    You’ll learn how to shift ...

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    What if you could double your conversions just by asking smarter questions?

    This week on SaaS Fuel, Jeff Mains sits down with Chris Dayley, founder of Smart CRO and neuro-marketing expert, to dig deep into how psychology-based testing drives better conversions. Chris shares why most A/B tests fail, the real reason copycat tactics don’t work, and how you can optimize for outcomes—not just aesthetics.

    You’ll learn how to run smarter ex...

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    What does it take to build a new tech category before the market is ready?

    In this episode of SaaS Fuel, host Jeff Mains dives deep with Danny Tomsett, founder and CEO of UneeQ, the global leader in emotionally intelligent AI-powered digital humans. From early breakthroughs to hard pivots, Danny shares how his team navigated the rollercoaster of creating frontier tech, scaling sustainably, and keeping vision and culture alive throug...

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