How Nathan Corliss Used LinkedIn Ads to 10X Pipeline for Census

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June 8, 2023 • 41 mins

In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highlights:• Nathan shares his journey in the digital marketing industry (1:19)• How he uses LinkedIn to find high value B2B audiences (2:56) • How Nathan utilizes sponsored content ads on LinkedIn (9:05)• How SaaS companies can build a formidable marketing team (13:51) • How Census develops high quality gated content (16:09)• Handling segmentation within ad campaigns (18:56) • How Census campaign got featured as a case study by LinkedIn startup team (22:14)• Using AI tools to transform marketing activities (27:59)• Running ads on Reddit (32:00)• Favorite books and apps (38:05) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-ads-nathan-corliss-census

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.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}How Nathan Corliss Used LinkedIn Ads to 10X Pipeline for Census