Episode Highlights
●The process Mor used to scale a B2B company in sales from <$100K to $15M ARR (3:17)
●What is a sales playbook (4:23)
●How to ace sales calls effectively without sounding unnatural or focusing entirely on your product (6:25)
●The major mistakes most sales people make and how to avoid them (11:12)
●How to reach out to prospects even if you don't have a new feature or announcement (15:10)
●Creative hacks companies can apply to get people to show up for meetings (20:53)
●How to use account-based management (ABM) strategies to boost sales (29:16)
●The secret sauce for creating Linkedin posts consistently and effective post templates (36:03)
●Favorite books, apps and business leaders (48:26)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-demo-sales-mor-assouline/
Follow Mor on LinkedIn: https://www.linkedin.com/in/morassouline/
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