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July 23, 2025 29 mins

The recent $2.4B deal by Google to purchase Windsurf's two co-founders, key staff and a non-exclusive license to the Windsurf software is an example of the new Reverse Acqui-hire structure. Dave "CAC" Kellogg and Ray "Growth" Rike discuss the tradition vs new acqui-hire structure model as evidenced by the Google-Windsurf deal.


During this episode, CAC and Growth cover not only the Goggle-Windsurf deal, they also discuss the broader impact to the future of acquisitions across the software industry. Topics discussed include:

  • The timeline of the Google, Windsurf and now Cognition deal
  • Overview of the traditional tech acqui-hire deal structure
  • Discussion on how the new "reverse acquihire" is different
  • Comparing professional athlete's top salaries to top AI and software talent in reverse acqui-hires
  • WHY the use of the new reverse acqui-hires happen and why it will probably continue


If you enjoy going beyond the traditional headlines of industry acquisitions and thinking about the underlying reason why tech acquisition deal structures are evolving and changing - this discussion on the Google-Windsurf deal provides great content to go beyond what and think about the why!!!

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