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January 30, 2025 81 mins

Aujourd’hui, je jase avec Marie-Katherine Jobin, fondatrice chez Lila, un logiciel intelligent de logistique d’achat.

Lila c’est ~4 ans, une application depuis 3 mois et 3 employés temps plein

On retrace son parcours : d’employée qui build un outil internet à consultante, à tech founder pour finalement gagner les deux prix au SaaSpasse Pitch Party


CHAPITRES

(0:00) Intro + présentation de MK et Lila
(4:26) Dogfooding aka régler son propre problème
(11:23) Grandir sans background entrepreneurial
(13:56) Faire ses premières embauches techniques en tant que founder non-tech
(24:27) Chercher un potentiel cofounder
(32:10) La distribution d'une app via Shopify
(46:20) L’évolution dans son rôle de fondatrice + ses mentors
(53:14) Son pricing model
(57:20) Son acquisition de clients + marketing
(1:02:31) Est-ce que c'est difficile embaucher?
(1:09:15) Questions en rafale + conclusion

Marie-Katherine sur LinkedIn Lila Shopify Post : https://saaspasse.beehiiv.com/p/est-ce-que-je-me-fais-owner Le Camp Y Combinator StoreLeads


Cool SaaS peeps mentionnés :

Raff Paquin, CTO chez Altitude Sports François Auger, Senior Software Engineer Bruno Pierre (coach) Simon De Baene, cofounder & CEO chez Workleap (👂 sur le pod) Sonia Beroud, PPC & SEO consultant chez Berso Marketing (👂 sur le pod)

Abonnez-vous à l’infolettre (de feu) :

https://saaspasse.beehiiv.com/subscribe

Suivez-nous sur LinkedIn (no cringe zone) :

https://www.linkedin.com/company/saaspasse/

Suivez-nous sur Instagram (mémés inclus) :

https://www.instagram.com/saaspasse/

Affichez une offre d’emploi sur le job board (gratis) :

https://www.saaspasse.com/emplois

Inscrivez votre SaaS au répertoire des SaaS au QC (>300) :

https://www.saaspasse.com/ajout-saas

Crédits musique

Intro/outro : Miro Chino — pas pire Merci à ⁠Fair Enough Publishing⁠ pour la synchro!
Mark as Played

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