Bringing AI and Empathy to the frontline: Declan Davis on why safety Is human

Declan Davis isn’t just leading safety from the top—he’s walked the path from the site to the boardroom. As Health and Safety Director at Ferrovial, Declan brings a deeply human approach to leadership, shaped by years of hands-on experience in the field. In this episode of The Safety Heroes Podcast, he reflects on his journey from site engineer to safety director, sharing how his passion for connecting with frontline teams has become the foundation for everything he does.

Declan talks candidly about the moment he realised traditional approaches to safety—long documents, top-down processes, and complex systems—weren’t working for the people most at risk. That moment sparked a shift toward humanising safety: making it simpler, more personal, and rooted in the real experiences of workers on site. He explains how this philosophy drives his adoption of tools like immersive learning, AI-powered training, and multilingual communication strategies that break down barriers and build trust.

One particularly powerful part of the conversation explores the emotional power of storytelling in safety training—how placing a worker in a simulated incident, even virtually, can create anchor moments that stick for months and shape real-world decisions. Declan and Mousa discuss the neuroscience behind memory and retention, and why the combination of technology and empathy is such a game-changer for the industry.

They also reflect on how safety teams can bring frontline workers along the innovation journey—not just as end-users, but as co-creators and champions of change. Declan shares practical insights from his own experience: how to nurture buy-in, how to find internal champions, and how to scale solutions across a global, multilingual workforce without losing the human touch.

Whether you’re a safety leader, technologist, or someone passionate about improving workplace culture, this episode is a masterclass in what’s possible when you blend heart, strategy, and innovation. It’s a call to reimagine the future of safety—one that starts with people, and scales with purpose.

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