In this powerful episode of The Safety Heroes Podcast, we sit down with Steff Williams, Director of Safety for Sonoco Europe and APAC. From his humble beginnings on a farm on the west coast of Scotland to leading safety for over 25,000 employees across more than 300 sites globally, Steff shares how his early values of hard work and care for others shaped his people-first approach to safety. He opens up about his “why”—a deep-rooted drive to prevent serious injuries and fatalities (SIFs) in the workplace—and why he believes so many of these incidents are still tragically preventable with basic, intentional safety controls.
Steff and Mousa explore what meaningful safety leadership looks like, how to shift focus from checking boxes to truly protecting lives, and why every worker’s voice matters. From tackling high-risk exposures like confined spaces and forklift interactions to building cultures of trust where operators feel empowered to speak up, Steff delivers insights that resonate across industries. Whether you’re in safety or simply care about people, this episode is a must-listen for anyone looking to lead with purpose and drive real change.
Follow or connect with Steff Williams on LinkedIn.
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If you like this podcast episode, subscribe here and follow us on LinkedIn for the latest from our HSE community and guests. Connect with our CEO and host, Mousa, today to stay updated on Safety Heroes, Pixaera, and more.
Do you want to be a guest on Safety Heroes, or know someone who would be a great fit? We’d love to hear from you. Send us a message on LinkedIn or email podcast@pixaera.com.
If you like this podcast episode, subscribe here and follow us on LinkedIn for the latest from our HSE community and guests. Connect with our CEO and host, Mousa, today to stay updated on Safety Heroes, Pixaera, and more.
Do you want to be a guest on Safety Heroes, or know someone who would be a great fit? We’d love to hear from you. Send us a message on LinkedIn or email podcast@pixaera.com.
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