Mastering the Art of Cost-Effective Sales Strategies in Tough Times

In this timely episode of the Sales Chat Show, Simon Hazeldine, Graham Jones, and Anthony Steers tackle the big question many sales professionals are facing right now: How do you sell smart when the economy isn’t on your side? With economic headwinds, shifting buyer behaviours, and tighter budgets, the trio shares practical, real-world strategies for delivering sales results without blowing the budget. From improving buyer targeting and focusing on profitable activity to enhancing customer retention and leveraging no-cost digital tactics, this episode is packed with insight for navigating uncertain times. Whether you're a frontline seller or a sales leader under pressure, you’ll walk away with actionable ideas to stay commercially sharp, resilient—and cost-effective.