Top 3 Sales Mistakes Women Entrepreneurs Make (and How to Fix Them)

Have you ever walked away from a sales call thinking, “I’m not sure what just happened”? You’re not alone, and it usually comes down to a few common missteps. In this solo episode of the Sales Maven Show, Nikki Rausch breaks down the top 3 sales mistakes women entrepreneurs make in their sales conversations and more importantly, how to fix them.

The first mistake is hinting at an offer instead of clearly extending an invitation. Too often, entrepreneurs build rapport, deliver value, and then close with a vague, “Let me know if you’re interested.” Nikki explains why this puts all the effort on the client and leaves them confused about what to do next. Instead, she shows you how to use clear, respectful invitation language that guides prospects toward a simple yes or no decision.

The second mistake is winging the conversation without a process. Many business owners believe sales should come naturally, but without structure, conversations quickly go off track. Nikki introduces her Selling Staircase framework and explains how a strategic process with pre framing and asking the right types of questions creates clarity for both you and your buyer. With structure in place, you will not only raise your close rate but also create a smoother, more enjoyable experience for your clients.

The third mistake is waiting to feel confident before fully showing up in your business. Confidence does not come first, it comes from taking action and putting in the reps. Nikki encourages listeners to stop stalling, start sharing offers, and practice sales conversations until confidence builds naturally. She uses a simple analogy, like building muscle through daily pushups, to show how consistent practice creates results over time.

By addressing these top 3 sales mistakes, you will learn how to issue clear invitations, follow a proven process, and show up consistently without waiting for the perfect moment. These small but powerful shifts can dramatically improve your conversations, increase your close rate, and help more people benefit from your work.

If you are tired of leaving money on the table or walking away from calls unsure of what went wrong, this episode will give you the clarity and confidence you need to transform your sales conversations. Tune in, take notes, and start making the simple tweaks that lead to bigger results.

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

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