Using AI in Sales - What to Automate and What to Say Yourself

Are you unintentionally sabotaging your sales by relying too heavily on AI?

In this episode of The Sales Maven Show, Nikki Rausch dives into the hot topic of using AI in sales—and where it helps versus where it hurts. If you’ve ever sent a message written by AI that got zero response, only to realize later it didn’t sound like you, you’re not alone. Nikki shares why authenticity is more crucial than ever in sales and how overreliance on AI can erode trust, disconnect you from potential clients, and stall your business growth.

AI can be a powerful assistant when it comes to idea generation, subject line suggestions, and call summaries—but it shouldn’t be your closer. Nikki explains that in service-based industries, people aren’t buying from AI—they’re buying from you. And when your messaging lacks your personality and nuance, especially in moments that require empathy, boundary-setting, or objection handling, sales opportunities can slip through your fingers.

Through relatable client stories and insights from her own career, Nikki highlights the moments where human connection is non-negotiable—like crafting outreach messages, addressing pricing concerns, and expressing genuine appreciation. She shares how to reframe AI-generated copy to sound more natural and shows how even subtle tweaks can dramatically improve your engagement and results.

So if you're using AI to speed up your sales process, this episode is a must-listen. Learn how to let AI support you—without replacing the most important part of your business: you. Because in today’s market, your human touch is your biggest differentiator.

Tune in and discover how to use AI as a powerful tool—without losing your authentic voice.

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Find Nikki:

Nikki Rausch

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