Episode Transcript
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Josh Ma (00:00):
Do-do-do-do-do-do-do-do
, we can just roll.
Everyone's good to go Do it.
Do it, get it done.
Here we go.
Salesforce Career Show.
Announcer (00:17):
And now the number
one audio program that helps you
to hire, get hired and soarhigher in the Salesforce
ecosystem.
It's the Salesforce Career Showwith Josh Matthews and Vanessa
Grant.
Josh Matthews (00:32):
And a very
special episode too, because
today is all about LinkedIn.
We've got special guests not sospecial, super special, not so
special Vanessa Grant.
Vanessa Grant's going to bewalking through a number of
different ways that you can getthe most out of LinkedIn.
We've also got Peter in thehouse, Janine's in the house, I
see Michael, I see Steven, I seeMartha a bunch of you that I
(00:54):
can't see and more joining theroom all the time.
A couple of quick announcementswe have at the Salesforce
Recruitcom these are not allposted yet.
We have two different architectroles.
Okay, One is in HealthCloud andit's awesome, and it's with a
guy I know.
We've had lunch together.
He's a great dude and it paysvery well.
(01:18):
They've got a nice fun culture.
If you have even done a singleproject in HealthCloud and you
are an exceptional solutionsarchitect, then we want to hear
from you.
More specifically, StevenGreger wants to hear from you
and you can.
An exceptional solutionsarchitect, then we want to hear
from you.
More specifically, StevenGreger wants to hear from you
and you can reach him, Steven,with a V at
thesalesforcerecruitercom, socheck that out.
We also have an enterprisearchitect position open right
now.
Vanessa Grant (01:37):
There actually is
, I think, a fairly active
health and life sciencescommunity in the Salesforce
ecosystem.
I know they have a prettyactive LinkedIn group and isn't
there going to be?
We're in all that, yeah, yeah.
You yeah, and then there'sgoing to be like you're, you're
going to life sciences dreamingor something coming up right,
that's the plan.
Josh Matthews (01:57):
You know, I, I, I
talked to my client.
He's one of the sponsors.
I talked to him this morning.
Peter's convinced me, shannon'sconvinced me, so I'm pretty
sure I'm going to be goingthat's in October in
Philadelphia.
Vanessa Grant (02:06):
Cool, I just
wanted to throw this in because
it's also good for her.
Peter Ganza (02:09):
And make sure sorry
, josh, make sure you use the
code I gave you, because thenyou know I get something from
the LSD team.
Josh Matthews (02:15):
Oh, yeah,
whatever, sure you got it.
I'll probably just going togive Shannon a call.
It's a thousand bucks off.
Oh well, okay.
Well then, in that case, yes, Iwill definitely be using that
code.
Vanessa Grant (02:29):
So maybe they
should rebrand so that they're
not the LSD team anymore.
Peter Ganza (02:33):
I tried to, I tried
to bring that up and, yeah, I
just I didn't know what to say,but it is what it is.
Josh Matthews (02:40):
I'll just say
that it is Guys, I've got a
couple more things I want to sayand then we'll start the
chit-chat.
Okay, one of the things I wantto share that I am absolutely
loving having guests on thisshow, but I equally love not
having guests on this show, andI'll tell you why.
When Vanessa and I reflect backon our clubhouse days, those
were the same days as COVID days.
(03:01):
Okay, we spent the vastmajority of our time.
It was typically a 90 minutes,sometimes a two hour show, and
all we did was field questionsand I love that.
Did you like that, vanessa?
Vanessa Grant (03:12):
It was like my
favorite.
I learned so much just fromeven just thinking through some
of these questions.
Josh Matthews (03:17):
Yes.
So this is a call out.
If you are a podcast listener,please send us a message on
Twitter, on LinkedIn, on myemail, josh, at the
salesforcerecruitercom, send inyour questions, we'll get them
answered.
We even prefer people attendingthe live show Now.
If you don't like Elon Musk andyou don't like X boo-hoo to you
(03:37):
because you're missing out onthe most awesome Salesforce live
show in the universe, it's thisone.
So join again, re-sign up, cometo the show, ask your questions
, get some incredible, veryexpensive advice, but it's
totally free to you, okay, andit's specific and tailored to
you.
I liken this to like I.
I'm getting back into golfright now.
(03:59):
I can sit there and I can watchvideos on YouTube all day long
about golf swings and coursemanagement, but it's not the
same as when I go down and Ihang out with Rick Martino, my
pro, and he actually watches myswing and can correct
specifically what's going onwith me so I can improve my
score, not hold up the game,because I do kind of suck, and
(04:21):
everybody has more fun.
So getting that personalized,that personalized high touch and
group think around whatchallenges you're facing.
You can achieve that all bycoming to the live programs.
They are on X.
They're at 530 Eastern 230Pacific.
They are every other Wednesday,and so today is Wednesday, what
(04:43):
like the 31st, so we'll be backon the 13th or whatever it is
Okay.
So make sure you come to thatshow, and if you can't make it,
it's not the end of the world.
Just send me or Vanessa yourquestions.
We miss it.
We love that stuff.
We want to help you, so let'sroll.
Okay, vanessa, you've got somereally insightful experience
(05:04):
helping people with LinkedIn,but I wonder first if we can
just have a little minidiscussion before we start
helping everyone with this.
I wonder if we could have justa little bit of a mildly
controversial conversation aboutan article that I read today.
It was published in SFGate.
It was sent to me by my Aunt,candy, who lives in the Bay Area
(05:25):
.
She's got magical timingbecause I got this about an hour
ago and it was reallyinteresting.
The tagline is a cesspoolexcuse me, quote, quote a
cesspool Laid off.
California tech workers aresick to death of LinkedIn.
Tech workers hate the Bay Areacompany's site, but more than
(05:46):
ever they need it.
Okay, who here has experiencedor come across someone who's
just like oh, linkedin, I hateit?
Anyone?
I mean always, that would be thefirst.
Okay, I'm getting.
Okay.
So I heard always from VanessaLook, linkedin has about a
billion users.
I've been on it forever.
I was right around themillionth user, okay, and it's
(06:09):
been around for a long time.
It is the largest, mostpowerful, most comprehensive job
board that exists on planetearth.
Someone is getting hired fromLinkedIn.
I think it's every six minutes,something like that.
There's so many users.
There's about 220 million usersin the United States.
Now, if we've got what roughly350, 380 million people, I can't
(06:32):
remember.
That's a lot of people.
That basically means almostevery single adult is using
LinkedIn.
But what some of these peoplehave complained about?
I know one of them saidsomething along the lines of
like it's all just likebusinessy speak and businessy
garbage type stuff.
It's like, well, yeah, it's abusiness site chump.
I heard a lot of people on thisarticle and, by the way, you
(06:53):
can check it out Just go tosfcom.
Forward slash tech, forwardslash article, forward slash
LinkedIn.
Dash laid, dash off.
Dash California dash workers.
Look, you can just Google itSFGate LinkedIn cesspool.
They interviewed 10 people forthis thing and these people are
basically saying look, it's anecessary evil.
(07:14):
One person called it acapitalistic hellscape.
I mean, boo-hoo to you.
I'm sorry I'm going to rant.
Boo-hoo to you.
Go cry me a river.
It's for business people.
What did you think you weregoing to get?
Here's the other thing.
You don't have to go on it ifyou don't want to.
(07:36):
Here's the other thing that youcan do.
You can get really good at itand then reap more rewards
faster, instead of whining to areporter.
Okay, I mean, it's justcompletely ridiculous, this
article and the way people feel.
Now I understand.
These people are unhappy.
They're not working, they gotlaid off, they're frustrated and
(08:02):
during the course of theirbusiness, they're having to
spend hours a day, or at leasthours a week, navigating what
can feel like a very complex,oft times overwhelming platform
with a lot of information.
But, as Vanessa is going toshare with you in just a moment,
here you are actually incontrol of your feed.
Okay, people post stuff youdon't want to see.
You don't have to watch it.
(08:22):
You don't have to look at it.
You don't have to complainabout it either.
You can just kind of move on.
Now.
It did have some reallyinteresting points.
It talked about a lot of peopledoing tons of humble bragging
on there and I get it.
That can be a little bitexhausting, but so what?
What's it to you?
Why do you care?
(08:43):
Move on, I will tell you too.
I had a conversation with myhead of marketing today about
what's going on with LinkedIn,because the algorithms have
changed.
Did you know this, Vanessa?
Vanessa Grant (08:53):
The LinkedIn
algorithm.
I did read about it in thearticle about how it's trying to
boost more expert voices andcareer advice, rather than the
humblebrags due to thecomplaints.
Josh Matthews (09:04):
Sure, there you
go, okay.
Well, I did a little researchtoday using my favorite research
tool, which is perplexityai,and here's what I found, because
I posted some stuff.
I'm like what's going on?
This is a video.
I should have like 3000impressions already and instead
there were like 600 or 700.
I did another post.
It got 400 impressions.
It should have gotten 3000 overa week.
(09:25):
And it's like what's going on.
Okay, so here's what it saidReduced visibility for posts
with links.
We always knew that, fair enough.
Emphasis on high engagement inthe first hour.
So what this means, guys.
This is why and Vanessa willget to this, but I just want to
point it out real quick this iswhy, if you really want
something to circulate, youreally should be tagging people
(09:48):
in your post so that they cansee it and like it very quickly.
Or you just tell everybody hey,everybody in my office,
whatever it is like, go aheadand like it, share it.
Prioritization of personalconnections I'm going to skip
around here.
Formatting, readability,relevance of user interests,
spam and low quality contentfiltering Okay, here's the thing
that it didn't say.
(10:08):
Even things like running pollsaren't getting the same kind of
love that they were a little bitbefore.
What's actually going on bigtime right now is these like hey
, we want you to respond to thisarticle as an expert in your
field, and these are basicallylike LinkedIn, ai written
(10:29):
articles and then they just wanta lot of people to comment on
it to get the circulation up.
The problem is, nobody readsthose, right?
Nobody reads those except forthose who are commenting on it
because they're hoping someonewill connect with them.
But the thing that I realizedbecause I looked at our
analytics today on our link andI was guided through that by my
expert, rachel Minion, over atRockstar they're incredible.
(10:53):
If you need a marketing company, they are fantastic.
And she said look at the spikes.
Josh and I took a look and youknow what they were.
They were our bi-weeklynewsletters, which, by the way,
you can subscribe to.
If you don't know how, look onmy profile, you can go ahead and
subscribe.
There's great articles, greatinformation.
It's getting produced twice amonth, but those things are
going crazy and meanwhile,everything else has been a
(11:15):
little bit muted down.
So it's very interesting for mebecause all at once, in one day
, we've got this one article ofthese complainers okay, people
complaining about capitalismwhile they're looking for a job.
Please get over it.
And then we've got thesealgorithm changes and then
actual proof of the algorithmchanges in my own business.
So I thought that was reallyfascinating.
(11:37):
I just want to start the firstcouple of minutes of the show
with that, and now we're goingto go into some awesome
information, unless we want totalk about this for a couple
more minutes.
Vanessa Grant (11:44):
Yeah's.
Talk about it for a minutebecause I think it's important
to.
So one of the frustrations, atleast that I've been hearing on
my side of things when I talk tofolks that are in the
Salesforce ecosystem looking toget work, is you know, geez, the
market's tough right now.
What does that mean?
The market's tough right now.
(12:07):
What does that mean and I thinkfor me, a lot of what that
means is that a resume and acouple transferable skills are
probably not enough to get a job, like it was maybe back in 2021
, where every other company wasdoing a massive digital
transformation using Salesforce,and one of those big
differentiators, I think, andalmost kind of mandatory at this
point, is having to useLinkedIn.
For me, I don't look atLinkedIn, as you know, kind of
(12:31):
like oh, it's what a cesspool itis.
I mean, it's just kind of partof what looking for a tech job,
especially a Salesforce job, in2024 looks like.
Just like back in the day itused to be cover letters and
resumes and then all of a suddenit turned into Monster and
Indeed and then now having aLinkedIn presence is just what
(12:56):
it looks like in 2024.
Regardless of if Even if you dofind a job through a recruiter
or through Indeed or throughwhatever everybody's asking for
your LinkedIn profile.
People put their LinkedInprofiles on their resumes.
I just don't think that it'ssomething that is optional
anymore if you are looking toget ahead in your career.
That's my two cents on it.
So, yeah, is it okay if peoplecomplain about it?
(13:18):
Yeah, people are going tocomplain about resumes too and
having to go through interviewprocesses.
It's all a slog sometimes.
There are some people thatderive joy from LinkedIn.
I sometimes derive joy fromLinkedIn, but I, you know, I
think it doesn't like.
It also serves a purpose andsometimes it does require work.
Just like your resume requireswork, just like interview prep
(13:39):
requires work.
It's work sometimes.
Josh Matthews (13:40):
Yeah, it's work,
but don't complain to a reporter
, because I'm going to tell yousomething Kyle Cole and whoever
else, it was, mark, something orother they were all dudes.
Mark Harris, I'll never hireyou If I saw that a potential
candidate for one of my clientswas one of those people willing
(14:03):
to bitch about what they have todo to find a job.
To a reporter like SFGate It'dbe like forget it, you're out of
here.
Or that you complained aboutcapitalism.
Sorry, sorry, you don't like it.
I know an island about 100miles from me that would
probably take you, called Cuba.
Go have fun over there.
(14:23):
I heard the food is terrible.
That doesn't mean it's allterrible, but that's what I
heard.
So go over there, okay, and youcan see what it's like to not
live in a capitalistic society.
Have fun, sorry, I'm I'm kindof tired of this stuff.
I'm so exhausted by this kind ofpeople who are capitalists and
consumers and want bigger houses.
(14:44):
I mean, this is the samegeneration that thinks that they
need $400,000 a year to behappy, okay, and they say things
like this online.
It's like grow up big babies.
Have you guys heard me likethis before?
Because this is actually how Iam uncapped, because it's like
how do you really feel, josh?
I'm exhausted by all thewhingers and all the whiners and
(15:06):
all the complainers.
Guess what?
We're all in it together, folks.
You're not.
You know, one person complainedthat someone posted on LinkedIn
that they were really sad andfrustrated that they had to let
go of so many people, right?
Vanessa Grant (15:22):
Yes, the crying
CEO.
Even I heard of that one.
Josh Matthews (15:25):
And I'm not even
referring to the crying CEO.
There's another guy who talkedabout it but yeah, that's a big
feature in here, right.
But it's like they're reallysorry.
And the person was like, yeah,but did you take $0 salary so
that you could keep workers?
It's like, are you a moron,sorry, are you a moron?
This is, they're running acompany Like they have to save
(15:47):
the company.
We went through this 18, 19months ago, in December of 22,
when Salesforce laid off 10,000people.
Horrible experience for so manypeople.
Heart goes out to you.
It's not fun.
We're empathetic to everyonelosing a job, struggling
financially or finding itdifficult to get up on their
feet Guess what.
(16:07):
That's why we've got this show.
Okay, it's free, free advice,so we care, right.
But where I kind of draw theline is when you start blaming
every CEO for your situation.
You entered into a contract, anagreement.
You signed it.
You knew what the risks were.
You probably didn't investigatethem enough.
(16:30):
You probably had no sense ofwhat's coming down the pike in
the economy.
You might not have saved enoughmoney to get through two or
three or four months that youneed to.
Instead, you bought that newNissan with the wing on the back
.
Okay, you took that ski tripright Instead of socking it away
for a rainy day.
I don't want to hear it.
I don't want to hear youcomplain about CEOs that didn't
(16:52):
let you keep your job.
They'd keep you if they could.
If the money's not coming in,the money can't go out, and if
the company folds, then nobodygets a job, not even the CEO who
risked everything to launch it.
Risked everything, bet theirhouse on it, bet their future on
it.
And what risk did you take?
Ui developer None, you showedup.
(17:16):
So I'm just over it.
I'm tired of the whingers.
Time to grow up, people, and ifyou want to grow up right now,
you can learn how to fall backin love with LinkedIn.
I love LinkedIn.
I have so many friends on there.
I love hearing from smartpeople.
I love learning on the platform.
I love being able to stay intouch with people that without
(17:38):
that platform, there's no way.
There's no way we would everstay in touch.
I'm not on Facebook, I'm barelyon X.
Okay, there's no way.
If not, but for LinkedIn, mylife would be deprived not only
of my business, not only would Ibe struggling right now to find
people, place people, findclients to support and help them
(17:59):
.
Help them grow their businessand change their lives.
I couldn't do that and Icouldn't stay in touch with a
lot of old friends.
So hate it if you will, but youcan always go in and get off.
You can always get off of it.
You know, go be a farmer, theydon't need LinkedIn.
Vanessa Grant (18:12):
Okay, oh my gosh,
josh, I'm I'm horrified.
I'm looking on your LinkedInright now.
Did I just miss your birthdaylast week?
Yeah?
Josh Matthews (18:19):
you did, it's
okay.
Vanessa Grant (18:21):
Happy birthday,
Josh.
Josh Matthews (18:24):
Thank you.
Hey, look, don't worry about it.
It was a great day.
Casey and I couldn't betogether that day, unfortunately
, but she made it very special.
I woke up to a green you knowlike breakfast shake hand
delivered and throughout the dayall these wonderful presents
rolled in flowers, whiskey andcake at night, like she really
(18:45):
made it special.
So thank you, casey, who'slistening right now.
I appreciate you carving outsome time.
I know you got a crazy daytoday, busy, busy day, so we
appreciate you jumping on here.
But yeah, it was a special,special birthday and an
interesting birthday.
Now I know Peter's had his handup for a while, so I got a call
on Peter and then we'll we'lldive into the meaty stuff.
Thanks for listening to me rant.
(19:08):
Everybody don't hate me becauseI'm being truthful.
If you don't agree with me,that's okay.
Stay tuned.
Maybe you'll agree with Vanessa.
She's got smart things to say.
Go for it, Peter.
Peter Ganza (19:14):
I'm going to be as
succinct as possible because I
could go on, like you, all therant or not, it doesn't matter.
Let me just say a few things.
I joined LinkedIn in March 2005.
And whatever opinions you haveabout this, that or the other
thing, I personally, in my case,would not have gotten the bulk
of the job that I've had withoutLinkedIn and specifically my
(19:38):
LinkedIn profile, because it'ssomething you have to put time
into.
I tell so many people, at leastput an hour a week if you can.
I'm like everybody else here.
I'm on LinkedIn all day longbecause I wouldn't have got
hired at Salesforce I wouldn'tliterally I wouldn't have got
probably the last five positionsthat I've had without my
(19:59):
LinkedIn and specifically myLinkedIn profile and everything
around that.
Honestly, I love it, like you,and I mean, like I said, for me,
I couldn't live without it.
Josh Matthews (20:10):
I think it's
incredible.
It's an incredible platform.
I mean that they came up withthis and for what it is doing
for the world at large isabsolutely, undeniably
incredible, is absolutelyundeniably incredible.
If you would rather have to golog in to Dice, monster, indeed,
hot Jobs and 10 other platformsand monitor all 10 of them,
(20:36):
that's your choice.
Feel free to go ahead.
I don't think that you'll benearly as successful as just
spending a little bit of time ona singular platform.
And Peter put it great.
Peter put it great.
Like you got five jobs throughit.
I mean, I've.
The majority of people thatwe've placed have come through
it.
It's a really wonderfulplatform.
And if you're concerned, ifyou're not working and you're
complaining that you have tospend so much time on it, it's
like, well, you're not working,what else are you going to do,
(20:58):
right?
I mean, how much do you careabout your next job?
So, spend time, don't complainabout it.
Okay, I'm done ranting, I will.
I'm just going to keep it allhappy.
I'm not going to refer to anyof these horrible quoters, all
these people that I would neverhire or never send to my clients
ever again.
And, by the way, just words ofwisdom.
Don't do this.
If you are looking for a job,don't complain about looking for
(21:18):
a job publicly.
Talk to your friends, complainto them, but keep it offline for
crying out loud.
Vanessa Grant (21:25):
I think that's
like an interesting cause, it's.
So I actually am more into yourtake now that it's not specific
to LinkedIn.
Like, just if you're in theprocess of looking for a job,
don't complain about looking fora job.
But all right, here I'm goingto hear I'll, I'll, I'll ask you
, I guess, a slightly differentquestion.
I'll ask you, I guess, aslightly different question.
So a lot of folks actually shareabout their job search on
(21:50):
LinkedIn and other social mediaplatforms, and that's not always
hey, what am I looking for?
Or hey, I lost my job, guys,and those are kind of the
standard posts, but mostly likealong the way, like hey, I
applied to this many jobs.
Or oh man, I'm reallystruggling today with motivation
because, you know, I'm feelingkind of beat down because of the
(22:12):
search.
Or oh, it's strange that I'mseeing this on a lot of profiles
Like, oh, that's kind of crazy.
You know, it's an entry-levelrole that's looking for five
plus years experience, addingcommentary along the way and
also sharing what they learnalong the way.
How do you feel about that?
Because there is an element ofcomplaint, but I also feel like
there's some authenticity tothat as well.
You know, as long as you're notlosing sight of, like, I think
(22:33):
it's all right.
I guess my take would be that Idon't have a problem, as long
as you're not coming across like, oh, I'm too good for this.
I think it's more, it's more ofa.
It's okay to share your journeyand I think if you make your
journey particularly compelling,it'll actually draw more
eyeballs to the fact that youare actually on that journey and
(22:53):
what you're looking for.
Josh Matthews (22:54):
Well, yeah,
you're not wrong.
Like the crying CEO doubled his.
You know everyone didn't likeno one liked his post, but it he
doubled his followers becauseof that post.
Right, so you're not wrong.
It can definitely grow yournetwork.
I think it's like this.
I'm not saying keep it positive,I'm just saying don't go
(23:14):
negative.
Right, you just have to imaginethat someone like me, who's
looking at someone like you andI'm going to make a decision
that will either open a door orkeep it shut and locked forever.
Okay, that's the deal.
And you have to assume thatpeople like me in this world we
(23:36):
do have pretty good judgment andwe use that judgment.
We use information that we findon candidates to make the call.
Is this someone that we aregoing to stick our neck out for
a client based on?
You know?
Maybe, all things being equal,maybe maybe Michael and Anita
are both up for the same job,okay, and Anita, you know,
(23:58):
doesn't have a lot of posts.
They're sort of, you know,maybe not overly consequential
I'm not saying that about you,anita, but like, maybe there's,
like it's pretty vanilla, andmaybe Michael is really
passionate, but some of hisposts kind of demonstrate that
he doesn't actually care if apotential employer is reading
(24:19):
this, when the potentialemployers people like me
actually do care and will screensomeone out for publicly
whining about stuff, bitchingabout a platform or things like
that.
People don't like to hirecomplainers, right?
People like to hire people whoare confident, that are ready to
(24:39):
get work done, that can suck itup buttercup and move forward.
And when they're going towhinge or complain, I like to
think about Saving Private Ryan.
You remember that movie,vanessa?
Vanessa Grant (24:51):
Vaguely.
Josh Matthews (24:52):
Vaguely.
Okay, anyone else here, throwme a little thumbs up.
Saving Private Ryan is a sortof an adventure story based on a
World War II D-Day and a groupof guys, anyway Day and a group
of guys, anyway the captain,captain Miller, played by Tom
Hanks, and someone was kind ofwhinging and complaining to him.
They were in some burnt out,bombed out church or something
(25:14):
like that at night.
And the guy asked him he's likehey, captain, like how come you
never, you know how come youdon't ever complain?
I never hear you complain aboutlike all this horror that we're
going through, right.
And he said well, here's thedeal.
Shit rolls uphill.
You complain to me and Icomplain to my boss.
I'm not going to complain toyou.
It just doesn't work like that.
So it's nothing wrong withcomplaining, it's like swearing,
(25:37):
it gets it out.
It's like therapy, it gets itout.
These are all good things, butwhen you're putting something
out there that can't be erasedor can't be undone or can be
screenshotted or can go viraland make you look, maybe, it
will just simply make you looknot like, not who you really are
.
Now you've been soundbited.
We all know what that lookslike when someone gets
(26:00):
inappropriately soundbited right.
The media loves to do thatbecause it creates clicks and
sells advertising.
So just be careful.
It's inappropriately soundbitedright.
The media loves to do thatbecause it creates clicks and
sells advertising.
So just be careful.
It's okay to be a little bitvanilla when you're hunting for
a job.
Okay, if you are a badass andno one can touch you and you
don't worry about what peoplethink, do whatever you want.
I support that 100%.
(26:21):
I'm just saying you're going toreduce your chances of getting
hired if you're a bit of acomplainer publicly.
That's all.
Vanessa Grant (26:28):
Right on All
right.
Josh Matthews (26:31):
All right.
Vanessa Grant (26:31):
Shall we talk a
little bit about LinkedIn.
Josh Matthews (26:33):
Yeah, part two.
Okay, the fun part, the nicepart, the helpful and
educational part.
Here we go.
Vanessa Grant LinkedIn Off yougo, young lady.
Vanessa Grant (26:41):
All right.
Well, I mean, this isn't justgoing to be me.
It's a conversation here, butsomething that I tend to do,
especially when I'm working withsomebody on a one-on-one basis,
is to look at their LinkedInand start adjusting it from the
top down.
Now, I'm not saying that myLinkedIn is like the be-all,
end-all of LinkedIn.
I have a job, so I don't, youknow, maybe I've kind of, but
(27:06):
certainly, you know, there are afew good examples that I'd like
to show and just want to startconversations on the different
pieces that you can adjust.
That I think, and I would loveto have a conversation on how
much we actually think it wouldmake a difference or not make a
difference.
Josh Matthews (27:19):
Sounds good.
Vanessa Grant (27:20):
Cool, so I'm
going to start directly at the
top.
So first off, let's start atthe URL.
I don't know if a lot of folksknow this.
I assume when people arecreating their LinkedIn, or if
they created a LinkedIn ages ago, they just kind of took
whatever the name was.
But I actually do think thatthere is some value into having
(27:43):
people be able to find yourbrand.
So I guess I've kind of rolledwith real Vanessa Grant on all
of my socials.
But you can actually go in andcustomize your LinkedIn URL.
Josh Matthews (27:56):
That's right.
Vanessa Grant (27:57):
And that's
actually one of the things that
I look for.
You know, when I'm looking atsomebody's LinkedIn, I'll say,
okay, how much effort have youactually put into this?
And the URLs is often a placewhere I can go oh yeah, you
didn't really put a whole lot ofeffort into this.
Josh Matthews (28:11):
Yeah, I mean it's
not going to keep like, you
know, it's a good point.
I've never really looked at itbecause I don't really care,
because some people just they'renot into LinkedIn.
They're like, look, dude, I'man architect, look, dude, I'm an
architect, I'm busy, I got fivekids.
You know, come on and fairenough, right, you and I, I mean
we're, you know, we're in thepublic and we're doing shows
like this and doing speeches andpresentations and things like
(28:32):
that.
We're going to spend a littlebit more time and be a little
bit more careful.
But I do think it certainlymakes it a lot easier for people
and it takes about 10 seconds.
Vanessa Grant (28:40):
Takes about 10
seconds.
But what I think probablydoesn't take 10 seconds and I
guess I'll throw it out there ishow do you pick a good name
that you're going to basicallybuild your career brand on?
Is it just going to be yourfirst name last name?
Is it a first initial last name?
Should it be like you're theJosh Force?
Should you throw someSalesforce stuff in there to
(29:01):
kind of demonstrate yourdedication to this particular
craft, just throwing it outthere for discussion?
Josh Matthews (29:07):
Yeah, I I've got
an opinion on this, which is I
think you should, for the mostpart, keep it to your name when
possible.
People have midlife crises.
They change jobs, they changecareers, they change industries.
Industries collapse Right, andthen you're stuck with this.
You know, handle that, maybeisn't relevant anymore, right,
(29:28):
and now maybe, yeah, you can goback and change it.
But then what about all thoseemails that you sent out that
had your LinkedIn on it?
What about all those resumesthat you sent out that have your
LinkedIn URL on it?
They're all now defunct.
So I would go real vanilla.
I would just use your real name, or some version of your real
name, if possible.
If you know that you're dyed inthe wool, like whatever, you're
(29:50):
lead singer of Motley Crue andyou're going to be in Motley
Crue, you know, till the day youdie, that's fine.
But everyone else, I don't know.
I would, I would, I would leanmore towards just keep it to
your name.
Vanessa Grant (30:02):
Cool, and just
throwing in how your URL at the
top is also makes it easy forpeople to find your public URL.
So if I say, oh yeah, just lookfor real Vanessa grant, it's a
lot easier to Google LinkedInreal Vanessa grant than it is to
Google LinkedIn Vanessa grant.
Seven, three, seven, you know,whatever you know string of
(30:23):
letters and numbers thatLinkedIn will throw in there.
Josh Matthews (30:26):
Well, like, if
you're, if you're registering
for trailhead and you're goingto put in all your socials, you
don't have to pull it up andcopy paste.
You just know it's.
You know forward slash, I Nforward slash, josh Matthews,
whatever.
Vanessa Grant (30:39):
And this is more
of a question I would say for
you.
I know as a user.
Linkedin is going to pushpremium all the time because it
wants my like 47 bucks a month,or whatever it might be.
Maybe rates have gone up.
What do you think?
As far as from the recruitingside, the value is of premium.
Do you actually care ifsomebody's premium?
(31:00):
Does it put those people infront of you more often?
Josh Matthews (31:04):
I don't know.
I mean, I haven't been onpremium in 18 years, right, Like
15 years.
I have no idea what it doesanymore.
I think that they get.
What do you get?
A few extra messages.
You can do some in-mails andthings like that.
Vanessa, what do you think?
Vanessa Grant (31:16):
Yeah, you get
more in-mails per month, but you
also get more profile views.
Josh Matthews (31:20):
Okay.
So look, if you're on the jobhunt yeah, I mean, if it was, if
it was $500 a month, I'd say doit Right, because and you guys
have heard me say this adnauseum for the last three and a
half years give yourself everyadvantage you can.
Right Like, you're better offpaying the 45 bucks a month and
(31:41):
canceling your max subscriptionfor the month If it's that tight
.
Put the dollars where they'regoing to pay.
Pay for you know where they'regoing to serve you.
So, yeah, I think it's worth it.
I mean, if it gives you somesort of advantage, absolutely
spend the money.
I'd go so far as to say anyonewho's really serious I mean
really serious about getting incontact with the best people for
(32:06):
the best jobs and to developthe best kind of network that
they possibly can.
I'd spring the 120 bucks andget Sales Navigator.
You'll get even more in mailsand really robust search, you
know, for about 120 bucks amonth.
I mean, think about what you'respending 100 bucks on in a
month and figure out if there'ssomething in there that you
could live without, right, youknow, could you stop doing
(32:27):
Postmates two times a month?
And now guess what?
Now you've got one of the mostabsolutely powerful search tools
in the world, which is SalesNavigator, and you can run
massively robust searches toreally narrow down your search.
Protect your time, be moreefficient.
Right Communicate with thepeople that matter, the people
(32:47):
that are going to make asubstantial difference in your
career, your success, yourfinancial success and your
happiness down the road.
Of course it's worth it.
Long answer short question.
Vanessa Grant (32:59):
Yeah, no, that
thought that's.
That's why I asked, I think.
I think it's an importantconversation to have with
yourself, especially if you'reon the job hunt.
Josh Matthews (33:05):
So we started at
the top down.
We started with the URL.
We're talking about paying forservices.
This is good stuff.
I like it.
Vanessa Grant (33:12):
Next up is I will
.
I wanted to chat a little bitabout creator mode.
So when you're trying to thinkabout the, the types of profiles
that you're going to have onLinkedIn, there's really two
major ones If you're mostly ajob seeker as opposed to
promoting business.
So if you look at Peter Ganza,he's got services and stuff up
on there I may have.
Well, hopefully I didn't scriptthe last name.
Josh Matthews (33:34):
Oh, every time I
say it, you got it right, it's
Ganza Not Gonza, like I saySilly New England accent.
Vanessa Grant (33:40):
Every time it's
good.
So there's creator mode andthere's not creator mode, and
when we switch to creator mode,like on mine, I am in creator
mode, which means that my littlesections are going to be a
little bit adjusted, I'm goingto have my featured stuff listed
up top a little bit higher andit's also going to default to
(34:03):
people being able to follow meas opposed to being able to
connect with me.
And I think one of the mistakesthat a lot of people make when
they're initially rebrandingtheir LinkedIn because they're
going on the job search is goingoh, creator mode, maybe I'll
get more people to look at myLinkedIn.
I don't think that's a greatidea unless you have a, unless
(34:24):
you are actually a contentcreator just because it does
prevent people from actuallyconnecting with you.
Josh Matthews (34:31):
Well, it doesn't.
You just have to dig further.
So what you have to do is youhave to click the more button I
believe it's more and then youhave to go scroll down and then
you have to click connect there.
So it's there, it's just hidden.
It's three it's just extraclicks though.
Yeah, it's two extra clicks.
Vanessa Grant (34:45):
It adds friction
to the connection.
Yes, yes, and so I woulddiscourage that because you want
it to be as easy as possiblefor people to connect with you.
That's my two cents on creativemode.
I don't think it's worth it,unless you were actually trying
to promote content.
Josh Matthews (34:59):
Yeah, and look, I
saw what happened to yours.
I mean, you're at almost,you're probably going to hit
15,000 followers this week.
I hit 18,000 last week.
It's, you know, it's prettyawesome.
I mean, you get an extra three,four or 5,000 connections not
even connections followerspeople who are paying attention
to you so you can be ofinfluence, or maybe they just
(35:21):
like the things that you know.
Whatever you're sharing iseither entertaining or is
supporting whatever they'reexperiencing or in their career.
Peter Ganza (35:29):
I think it's a
really great idea.
I just got to the hairdressers.
I wanted to say, Vanessa,there's actually four things you
get or can get with creatormode, and the follow option that
you mentioned is one of thoseoff the top of my head.
I don't know what the otherthree are but thanks for jumping
in for that.
Well, I also got a good chanceto interrupt you, which is
(35:52):
awesome, but anyway, I'm goingto get my hair date.
I'm still here, Okay man.
Vanessa Grant (35:57):
All right.
Josh Matthews (35:58):
We want pictures
by the way.
We want pictures by the way wewant to.
We want to before and after.
Make sure you take a beforepicture.
We want a before after pictureup on either LinkedIn or X after
this Okay.
Yeah, and an updated profilephoto for your LinkedIn yes, and
this time we want you to face,we want you to be facing to your
left.
Okay, that's a really coollittle trick on your profile
(36:19):
pictures.
Yeah, face to your left, eitherlook straight on or look to the
left.
So you guys ever watch thoseLike I don't have any tattoos.
I don't have any tattoos, okay,but I've watched.
I've consumed enough inkmasters in my life to know that
one of the key rules oftattooing is that when you get a
tattoo of a person let's sayyou get a portrait on your arm
(36:39):
you never have that personfacing backwards.
Maybe you get a picture, aportrait on your arm you never
have that person facingbackwards.
Maybe you get a picture ofsomeone on your chest.
You don't have that personfacing your armpit.
You have them pointed towardsyour heart right, always pointed
to the inside, and, as we know,profile pictures align on the
left side of LinkedIn, and soyou want to be looking where all
(37:00):
your information is.
It's just a gentle little thing, that doesn't?
It's so subtle.
No, one's not going to get ajob because you're looking right
.
Vanessa Grant (37:09):
Okay, hey, we're
going for detail, Like if you
were trying to optimize thewazoo.
This is you know.
Josh Matthews (37:17):
Yes, look towards
where the majority of the
information is, otherwise you'relooking off the page at their
plugin.
Computer speaker Right.
Vanessa Grant (37:25):
I'm kind of
looking off the page on mine.
Josh Matthews (37:27):
I think you're
looking right at the camera.
I like it, I like your picturea lot, right?
Thanks Go, if you go to mine.
Right, if you jump onto mineOkay.
So then you'll see, yeah, I cansee Right.
So that's on purpose, that'snot an accident, that that's the
direction I'm looking.
Vanessa Grant (37:42):
No, I love it and
you know what let's.
Why don't we move into profilephotos?
I think you know, I think it's.
It's a good conversation and myexperience has been a lot of
times like people's firstLinkedIn profile photos will be
like they were at a wedding andit was the first time they they
seen a professional photographerin like three years.
So they're like okay, cool,that'll be my LinkedIn profile
(38:04):
photo.
Josh Matthews (38:04):
Yeah, tuxedo with
, with the bride cut off Nice.
Vanessa Grant (38:08):
And then it's,
sometimes it's like black and
white yeah.
Josh Matthews (38:11):
How about this
one?
How about this one Sitting on acliff with their dog looking
out at the sunset?
Thanks, or you could do theIndian one.
You know the Indian one, right?
Vanessa Grant (38:20):
What's the Indian
one?
Josh Matthews (38:21):
Oh, it's almost
all northern Indians.
This is not racist guys, thisis just true.
Just Google around, look at it,you'll see.
It's mostly young men.
They always have sunglasses on.
Vanessa Grant (38:33):
Oh, sunglasses
and a suit.
Josh Matthews (38:35):
And a suit and
they're staring at the sunset,
Like all of them.
It's.
It's just a cultural thing.
It's like cool.
Vanessa Grant (38:42):
Yeah, the trends
on on on LinkedIn photos.
Yeah, well, let's hear from therecruiter what do you like to
see?
You know, when you're lookingat a profile photo and I'm happy
to throw in my two cents onlike things that I tend to
encourage people to do.
Josh Matthews (38:54):
Yeah, I like to
see their face.
So that's one, and it should bein color, that's two, and they
should look moderately friendly.
I'm not saying you have to havea big shit-eating grin, that's
nice, but you don't have to,it's okay.
There are a lot of cultures inAmerica and some of those
cultures, you know, smiling isnot an option, right?
(39:15):
I mean, if you're living in theUnited States and you came from
Ukraine or Russia, chances areyou don't have a big, toothy
grin because that's just not theculture there, right?
So that's fine.
But you just want to lookcompetent?
Just look competent.
Look like you know, look easy.
Vanessa Grant (39:31):
I like I do like
your profile photo quite a bit,
peter.
You've got a great one too tofolks is to think about the type
of job role that you arelooking for and then see how
your photo is going to stand outamong the other folks that are
in there.
So right now I'm in LinkedIn.
I'm looking for Salesforceadmin.
(39:52):
I'm just going to say LosAngeles, because why not?
Just what a search might be,and I think a good way to
understand the impact of yourLinkedIn profile photo is to
start searching for the peoplethat pop up.
And when you're scrollingthrough, which are the ones that
stand out to you?
Is it the black and white ones?
(40:12):
Is it the color ones?
I tend to think that ones thathave big pops of color.
That's why I've got my brightgreen.
But I think high contrast, yes,tends to stand out, it does,
and so got my bright green, butI think high contrast tends to
stand out, it does.
And so when you're scrolling,just kind of see where your eye
goes and try and mimic the onesthat your eye starts going
towards, and that would be mytwo cents with the photo.
(40:34):
But I'm also with you.
You want something that's goingto be accurate to what you look
like.
I like high contrast.
I like your.
Your comment about you knowshould look on the should be
looking slightly towards the.
Wait, hold on to your left.
Josh Matthews (40:48):
Yes, the subjects
yeah.
Vanessa Grant (40:51):
So you should be
looking at your LinkedIn profile
or straight on.
Josh Matthews (40:53):
That's fine, or
straight on I heard.
I heard it's better for men tolook not directly at the camera,
to look a little bit off, andit might be better for women to
look directly at the camera.
I heard that once.
I don't know if it's true.
I really don't know, but Iheard it, so it's either true or
not.
Vanessa Grant (41:13):
So do you have
any preference on like black and
white versus color?
I tend to think that color willstand out more.
Josh Matthews (41:20):
Never do black
and white.
Black and white is for romance.
It's romantic, it's a romanticpicture.
You know Paris in the rain notLinkedIn.
Vanessa Grant (41:33):
I'm with you,
yeah.
The other thing that I wouldsay, which I think is not maybe
not specific to profile photos,but right below your profile
photo there's a little areawhere, if you're on mobile, you
can actually leave a little10-second voice message.
Now LinkedIn tends to make itas like hey, this is where you
say your name.
So right now I'm on JodiHerbeck's profile and if I click
(41:54):
on hers it just has her sayingher name, so that you know how
it's pronounced.
They give you 10 seconds there.
I tend to think that it's anice little 10-second intro
where you can say I'm aSalesforce business analyst in
the Los Angeles area currentlyworking for blah, blah, blah or
whatever it is, or currentlylooking for this, that and the
other thing Very nice to meetyou, please connect with me.
(42:15):
Whatever, it is a good10-second way to kind of Just a
little extra thing.
I don't know that any businessare going to get hired from that
.
Yeah.
But an opportunity on yourLinkedIn above the fold, because
I think the above the foldspace is the most important to
show off your personality alittle bit.
I love that.
So if you're on mobile, throwin your 10-second blurb.
(42:36):
It can't hurt.
It will take you 10 seconds.
Josh Matthews (42:37):
Yeah, it's
elevator pitch, and if you need
help, just use AI.
This is what I do here.
Upload your resume.
Here's what I do here.
I'm looking for a job.
This is the kind of job I want.
I need a.
I need a.
You know six or seven.
Second elevator pitch Give me10 examples.
Pick the one that sounds mostlike you and that makes the most
sense, and off you go.
This is not brain science.
You don't have to be overlycreative or overthink this.
Vanessa Grant (42:58):
Yeah, then I want
to touch on the cover.
Josh Matthews (43:01):
The banner.
Vanessa Grant (43:02):
The banner Bruce
Banner.
So for me, what I've alwaysheard is that your cover should
be basically representative ofall.
Right, I guess I'll say acouple of things.
One your cover is above thefold.
I think it is a huge piece ofreal estate on your LinkedIn
that people often throw away.
If it is not representing youin a certain way, how you want
(43:27):
to be represented, then you arenot using it effectively.
So if you're selling services,you should have your services
all written up there so theydon't have to scroll down the
fold to actually find out whatit is that you're offering.
Yeah, For me, my stuff has theSalesforce career show and all
of my speaking engagements youlook at.
You don't even have to look atany of the words on my LinkedIn
(43:47):
page without going, oh, she'sprobably an expert in something,
Cause it looks like she's anexpert.
Josh Matthews (43:51):
And she's
probably super fun.
Vanessa Grant (43:53):
And I'm super fun
too.
Josh Matthews (43:54):
That's what I get
from your profile for sure,
from your, from your, above thefold, competent, fun, engaged,
happy out there doing stuff,keeping it real.
I love it.
Vanessa Grant (44:06):
Thank you.
And so another common one whichwe'll see a lot of times.
I'm going to go on to Janine's.
Sorry, janine, I'm going tocall you out, as the kind of
more common cover that I see inLinkedIn for Salesforce
professionals tends to be kindof like I actually started out
with it which is the show offall the certifications.
Peter Ganza (44:27):
Sure.
Vanessa Grant (44:27):
So get all the
badges.
When you get a certification,they give you a really nice PNG
file, I think it is of what thebadge looks like.
You can slap together a niceLinkedIn cover or banner from
those and, again, just anotherway to demonstrate where you're
at in your career, how decoratedyou are An easy kind of visual.
(44:51):
Okay, wow, all right.
Wow, she's got PMPcertifications for project
management, she's Slackcertified, she's a five-star
ranger and she's got all thesecertifications and that's.
You know, as somebody who wouldbe looking at somebody else when
I'm trying to gauge wherethey're at in their career,
that's a good spot for me tolook at.
(45:12):
I don't even have to look atany text, so I tend to like
those.
I think maybe sometimes.
I think it maybe is not Becausethere are a lot of them, it
might.
I think it.
It maybe is not because thereare a lot of them.
It might not necessarily standout as much as it did like maybe
three or four years ago, but Istill think it's.
It's still pretty impactful ifyou know if, if you don't have
something else going, you knowgoing on or other great photos
(45:33):
that you might be able to put inor maybe do a combination of
all of it, or it's just worked.
Josh Matthews (45:37):
So who cares?
Right, like that's the otherthing worked.
So who cares?
Right, like that's the otherthing?
It's like, yeah, people arehitting me up for connections
every day, so why am I going tochange it?
Vanessa Grant (45:44):
Right, because
that's a real thing.
Josh Matthews (45:45):
You know, yeah,
look, when you're creating a
banner, I recommend just go toCanva, right?
Or you can pay someone 10 bucks, 15 bucks, 20 bucks on Fiverr
to say, hey look, I need abanner.
It's what I'm all about, thisis what I want it to look like.
Make it sharp for me.
If you don't have the designskills, just pay someone it's
literally 10 bucks or you canjust get something for free.
(46:06):
You know, just Google LinkedInbanners copy it, throw it on
Canva Sorry, I meant Google,pull it off Google, throw it
onto Canva and then, just, youknow, put in some cool words.
One of the things I like aboutwhat Janine's done is she's got
a coordinating color, her sportcoat that she's wearing.
It ties in with the kind ofaqua, blue, sort of teal colors
(46:28):
in the banner.
And if you go to mine, you'llsee that and this was on purpose
that the background color in myprofile circle matches the
color of my banner.
So it feels and looks like it'sall together, like it's put
together, like a nice suit,right.
Vanessa Grant (46:43):
Yeah, yeah, I
like that, yeah, so I do think
putting in your certificationsis a nice thing.
I think, ultimately, at the endof the day, what you want from
your banner is what is it sayingabout you?
And if you're just throwing inlike a sunset, right Like your
favorite mountain range.
I just don't think it's serving.
Josh Matthews (47:01):
Yeah, or like
tech, like little glowing tech
wires from like a zoomed incomputer chip or like whatever.
Vanessa Grant (47:08):
Or if you're
literally Googling LinkedIn tech
banner and describing the firstthing, which a lot of people do
.
Josh Matthews (47:15):
Yeah, look,
anything.
I'll say this anything isbetter than the gray.
You know anything is betterthan the gray.
You know anything is betterthan the default.
Right that if you just use thedefault banner it's not a good
look.
Now I don't really care.
It's not like I'm going to makea big judgment call on a
candidate because of theirbanner too much.
But if I'm looking at I'mlooking for busy enterprise
(47:39):
level architects and they don'thave any kind of fancy banner, I
literally don't care.
But if I'm looking at solutionarchitects or people who are, or
salespeople, people who arecustomer facing, aes, rvps and
this sort of thing, orleadership, and there's nothing
going on there, then I just feellike, well, that's a missed
that, that's a missedopportunity.
That speaks to their judgment.
(48:01):
It's not the end of the world,but it goes in the back of my
head and then I'm now.
My spidey senses are alert forother judgment calls.
I hope that doesn't sound toopicky.
Some people might tear me apartfor saying that, but you don't
have my job, so you know so justleave it at that.
Vanessa Grant (48:21):
I'll throw one to
you, Josh, that I actually tend
to point people to as like areally good example of a great
cover Not Salesforce guy, butmore of a Tableau guy.
But there's a guy namedChristian Bordeaux Christian
just with a C-H and BordeauxB-O-U-R-D-E-A-U.
He works at Amazon Prime, soyou could probably even just
(48:43):
Google him.
He's got like 23,000 followers.
Peter Ganza (48:46):
Yeah.
Vanessa Grant (48:47):
I adore his
banner.
Maybe he doesn't need to throwhis name on it, but I love that
his banner includes a real quickthing about where he was
previously at and also shows hiscompetencies right there very,
Very graphically.
Like you don't need again, youdon't need to see anything else
on his LinkedIn, you could.
(49:07):
You could just look at hisbanner and know who he is.
Josh Matthews (49:09):
It's super dope.
Vanessa Grant (49:09):
He's giving you
the pitch.
Josh Matthews (49:11):
It's super dope.
I love this.
I love this banner.
It literally says prime videothat's where he works, prime
video above his head, and thenpreviously at, and then in gray,
you know, nike, netflix, warnerbrothers and so, and
PlayStation right, so inActivision, blizzard, so really
well-known gaming or athletic ormedia companies and it's like,
(49:31):
oh, okay, I get it.
And then the yeah, you're right.
And then he goes back to colorfor the databases, etl and
orchestration and reporting anda data professor at UCLA,
keynote speaker Like this isthis is great and his name's
nice and bright.
The only thing I would say ishey, it's a great picture.
It's a great photo.
You're facing the wrongdirection.
Vanessa Grant (49:50):
That's all I
would say yeah, facing the wrong
direction Right.
Josh Matthews (49:52):
I want to make a
comment about pictures.
To images also get it updated.
Did get it updated because ifit like, it's always a weird
thing.
I noticed this when I had mybig stash right and people would
book an appointment with me andthen I jump on and I've got
this big mustache and they'relike oh wow, I look totally
(50:13):
different.
Right, try to look like youlook.
Try to look like you look.
If it's been five years, it'stime to update it.
Sorry, you don't like yourweight anymore, or you got a
pimple last week, or youpreferred your haircut from
before, it doesn't matter, noone cares, okay, no one cares.
Just, we want, when you'regoing to meet people, what we
(50:34):
want is a representation of whatthey can expect.
Now, right, and that should be.
That should tie in.
Now, right, and that should tiein.
I've seen a lot of images onhere where they put their photo
on 10, 12 years ago and it wasalready a 10 or 12-year-old
picture, right, so they'veedited it down.
So you think you're about tointerview a 30-year-old and they
(50:57):
come on and they're pastretirement age.
Not that that's a bad thing,but it feels disingenuous.
It feels like I'm gettingtricked, right, not in a
horrible way.
It's just like come on, get ittogether.
You never want to put thoughtsin someone's head that you might
be hiding something, right?
(51:18):
So just put it all out there.
Vanessa Grant (51:20):
So, to piggyback
off of that, how do you feel
about the new kind of trend of alot of folks doing AI?
Josh Matthews (51:29):
profile photos.
I got no problem with it andI'll tell you and I'll prove it
my image is a AI photo, oh, okay, okay, it's a composite.
I paid 50 bucks and I spent twohours going through this stuff,
doing the photos and tweakingeverything.
It's an AI photo, okay, becauseI just don't have the lighting
(51:50):
equipment here and I didn't wantto go spend 200 bucks like I
did for my previous photo, whichwas up for years, or at least
two or three years, and beforethat I'd spent two 300 bucks on
a professional photo.
I just didn't want to do any ofthat.
And guess what?
That image of me, that'sactually what I look like, okay.
So it's not.
It's not like anything's beinghidden, it's just I was able to,
(52:12):
you know, pick the lighting alittle bit better and my wild
you know hair curls, likeweren't, were a little bit more
tame.
You know what I mean.
I don't have a problem with itat all.
I can tell you that was onephoto, that was one image, out
of about you know 300 examplesanything that looked like it was
(52:35):
trying to make me look too thinor more handsome or more
powerful or actuallystrengthening my jaw.
So I actually don't need helpwith that.
Like I didn't want to look likea superhero Okay, like I wanted
to look like me, and so I justsort of need help with that.
I didn't want to look like asuperhero, I wanted to look like
me, and so I just sort ofnarrowed it down to the five or
six that literally looked themost like me but had a nice
quality to it, a nice finish toit.
That's what I picked, oh,interesting and you didn't even
know.
Vanessa Grant (52:55):
Isn't that cool,
so it works.
I didn't.
I just thought you turned upthe high contrast.
Josh Matthews (52:59):
Yeah, and you
hung out with me in person
multiple times in multipledifferent cities and it never
came to mind, because that'sactually what I look like.
So use AI if it's what you looklike.
Vanessa Grant (53:09):
Cool, I like that
advice.
I mean I had also heard, likebefore AI came along, like if
you were looking to get moreprofessional type photos without
spending professional typephoto money, without spending
professional type photo money,jcpenney still does those, you
know, kind of like back in theschool portrait mode portrait
photos.
I wouldn't Would do it.
No, steven, you wouldn't do it,and then like adjust, and then
(53:31):
maybe adjust contrast a little.
Josh Matthews (53:32):
Nope, steven, did
it?
Remember that, steven?
You know, so, yeah, steven didit.
I wouldn't do it.
Steven's picture.
Isn't that a great picture ofSteven?
We can see him.
He's listening right now.
Isn't that a great picture?
He used the same product that Iused.
That's what Steven looks likein real life, but the JC Penney
photos had them all washed out.
It wasn't good.
(53:58):
And then you're like it justwasn't good.
No offense, steven, but we bothopted for this same product and
we went through it and, youknow, picked out, picked out the
ones that looked most like usand and yeah, so I would, I
would never do JC Penney.
You're better off doingportrait mode on your friend's
iPhone 15.
You're going to get a betterpicture that way.
Right Then going to.
Vanessa Grant (54:18):
JC Penney.
Yeah, I think technology hasimproved so much that, yeah,
portrait mode's probably the wayif you can't do the AI.
But I like the idea of like theokay to do AI, just to have
something that stands out butlooks like you, janine, just
changed her ex photo to catladies and For Kamala Speak your
(54:39):
mind, janine.
Josh Matthews (54:40):
Speak your mind.
That's hysterical.
That's hysterical, all right,sorry to digress.
Well, this is great.
You know, we're an hour intothe show and we have so far
gotten one and a half inchesdown into the LinkedIn profile.
Vanessa Grant (54:54):
But it's the most
important one and a half inches
in my opinion it is.
Josh Matthews (54:59):
Should we?
Vanessa Grant (55:00):
talk about
taglines.
Josh Matthews (55:00):
I agree.
Should we talk about taglinesOkay?
Vanessa Grant (55:03):
Yeah, you mean
the headline.
Josh Matthews (55:04):
Yeah, whatever
it's called, yeah, yes.
Vanessa Grant (55:06):
The thing where
you get to say, I would say
let's, let's get through thissection and then we'll we'll
call it a day until the next one, but I, I think so we've got
our names, the you know namepronouns, it's you know whatever
makes sense there.
One quick thing that I wouldtouch on is when you're doing
your, it's called the introsection, which is where your
name and your LinkedIn headlinegoes.
(55:27):
One of the see that there aregoing to be a lot of people who
will just again throw away thatheadline by just writing
(55:50):
Salesforce admin in theirheadline, so not taking that
opportunity to stand out, orthey'll just throw their current
title in, which is even kind ofworse if you're looking for it.
Like, what's your current title?
Like, I think it's now my takeon the headline.
Use up as much space as youwant, but you also want it to be
a bit memorable.
Again, it's your headline, soit's your elevator pitch to, to,
(56:14):
to who you are.
But I think it's also a reallygood spot to talk about where
you want to be.
Josh Matthews (56:20):
Yeah, let's talk.
Can we get like yours?
Yours, yes, okay.
So yours says 10X certifiedSalesforce, business analyst and
product owner.
And then what do you call thosebig bars?
I never.
They're called pipes, pipes,okay, thank you.
Okay, keyboard illiterate here.
Then pipe MBA, pipe, csm, pipe,df22 and DF23 speaker soon to
(56:47):
be.
Now you can just say DF22,through 24 speaker, right Mentor
advisor.
Social media darling that's myfavorite thing on your whole
thing.
Social media darling that's myfavorite thing on your whole.
Little elevator pitch Enjoys,quote, unquote messes and
solving problems with technicalsolutions and process
improvements.
I think it's awesome.
I mean you get a lot ofinformation out of that and that
, combined with a big smile andthe really cool banner, it's
(57:12):
like I'm looking at this andguess what?
I know you.
This is you.
This is you.
It's authentic.
Vanessa Grant (57:19):
And actually did
I ever tell you the social media
darling story?
No, oh gosh.
Yeah, there was a guy whocalled me out on LinkedIn,
actually for this show, sayingyou know, don't believe the
social media darlings out there.
And just the guy had a bone topick with me for whatever reason
.
I think he thought I was afterhis job and so I was like you
(57:41):
know what?
I'm not letting this asshat onagain LinkedIn for talking like
takeover.
Josh Matthews (57:47):
That cesspool of
1 billion people.
Vanessa Grant (57:50):
You know what.
You know what you want to callme social media darling, I'll
own it.
I'll own it.
So I own it now.
It's mine.
So it has now become a part ofmy headline and, oh man, it got
under his skin so badly that Istarted using it.
Josh Matthews (58:04):
I think that's
awesome.
Vanessa Grant (58:05):
So yeah, there's
the story behind me.
Calling myself a social mediadarling is actually, you know.
It's one of those things,though, that people have picked
up on, and I still get messagesabout people saying you know, oh
so you like solving messes?
Well, have I got a mess for you?
But it's great for the line ofwork that I'm in, you know have.
Josh Matthews (58:21):
I got a mess for
you, but it's great for the line
of work that I'm in.
You know.
I think it's terrific.
And something I just realizedtoo is on your actual profile
picture you're wearing yourhashtag.
Vanessa Grant (58:29):
badass t-shirt,
right?
Yes, my badass BA shirt.
Josh Matthews (58:30):
So you're getting
to say badass on LinkedIn right
up front, but only if you leaninto it and squint a little bit.
I think that's cool.
Vanessa Grant (58:38):
Thanks.
So so yeah, as far as theheadlines.
So another thing that I like tosay about the headlines is
don't have it just be where youare at in your current state.
I think your headline alsoneeds to be where do you want to
go?
Who do you want to be?
Something that I've thrown onthere and I learned this just
from other folks that are kindof influencers in the LinkedIn
(59:01):
community is I threw the wordspeaker on there before I'd ever
spoken at any place.
I can be a speaker withouthaving ever spoken.
That's just who I am who I wantto be.
Josh Matthews (59:11):
You're speaking
right now.
Vanessa Grant (59:13):
I'm speaking
right now, you can throw
Salesforce I think you can throwSalesforce admin on a headline
as long as you're not saying, ifthat's the role that you are
right now, that you want to be,that you're looking for, that is
you.
I don't think that that is abad thing to throw on your
headline as long as you're nottwisting your experience to make
(59:34):
it look like you're an adminwhen you're not.
But I think if you're aSalesforce admin or looking for
that role, it's okay to throwthat on your headline, as long
as it's qualified.
Josh Matthews (59:46):
Let me ask you
this.
Let's say someone goes and getstheir admin certification.
Are they then an admin?
Does the certification make youan admin or does having a job
as an admin make you an admin?
Vanessa Grant (59:59):
I think that you
can be a working admin and
that's where it would be in yourexperience.
But I think as far as yourheadline goes, it's who you
aspire to be.
Headlines for me are like whereare you moving?
What is your direction?
What do you aspire to be, whereyou don't have to qualify your
(01:00:20):
headline necessarily with theactual experience.
If you want to look atsomebody's actual experience,
you look down in theirexperience section.
I wouldn't put Salesforce adminthere unless I was a working ad
.
That I think is not and I'veseen that done over and over,
like if people did, like hey, Idid an experience cloud, I spun
up a dev org and did somethingand I'm calling myself an admin
(01:00:42):
now.
That I'm uncomfortable withbecause that's not actual
working experience.
But I'm actually comfortablewith folks doing it on a
headline and they could qualifyit with saying like aspiring
Salesforce admin.
I tend to just say get rid ofthe aspiring and just say you're
a Salesforce admin and then letthem, but give them a reason to
scroll down more and go.
Josh Matthews (01:01:06):
Oh wait, but they
don't actually have working
experience as a Salesforce adminand I'll I'll say no, right,
right, there are other stylesLike.
My style is a lot fewer words,right, yours is, I think, three
lines deep, right, yeah, mine's,mine's pretty deep.
Yeah, mine's short but punchyand it's just, and I, I like
both styles, right.
I mean, I do like your stylebecause you're getting a lot of
(01:01:27):
information in really quickly.
My style is I'm just gettingthe most important information
out in a really memorable,digestible way, right, so
there's a thing about beingsticky here, and sticky just
means like you're going toremember it, right, hopefully
you're going to remember it.
So mine, I say I recruitSalesforce superstars and
(01:01:49):
empower leaders to hire forsuccess, and that's all it says.
It almost all fits on one line,right, it's really clean, and I
kind of like that.
I kind of like that, but I likethat for me.
Like it's not for everybody,but saying what you do instead
of your job title, I thinkthat's really cool.
That's my.
You know, this is my elevatorpitch.
(01:02:10):
By the way, if you get trappedin an elevator and we're between
floors, someone says, hey, whatdo you do?
I recruit Salesforce superstarsand power leaders to hire for
success.
Boom, now they know exactlywhat I do, right, not well.
Power leaders to hire forsuccess.
Boom, now they know exactlywhat I do, right?
Not well.
I run a small business in theSalesforce ecosystem like blah,
blah, blah, blah, blah, blah,blah.
Like I'm not going to do thatright, we want to get punchy
(01:02:34):
quick, but hot keep it memorableand get the message across fast
.
So that's just another style, Ithink.
I think Peter's is similar.
I'm going to pull his up herereal quick.
Let's see Steven Greger's.
I help top Salesforce pros findexclusive opportunities.
Okay, there's a couple ofrecruiters for you.
Peter Ganza, ganza, ganza,which is it.
Okay, helping Salesforce appexchange partners get more leads
(01:02:57):
, it's good.
And then it says Crowforceco-founder, and he's used some
hashtags in here.
I don't love that.
You can put hashtags in yourabout section, right.
The other thing is you can goall caps on this.
So if I was Peter, I would sayhelping, I'd get rid of the
hashtags.
I'd say helping Salesforce appexchange partners, and then all
caps get more leads right.
(01:03:19):
That's what I would do.
I think it would pop a littlebit more.
I'm being real picky herebecause there's nothing wrong
with this In fact, there'snothing wrong with almost
anyone's because it's up to youwhat you want to put on there.
But yeah, some goodrecommendations.
Do we want to go much deeperhere, my friend Vanessa.
Vanessa Grant (01:03:35):
The only other.
A couple other things that Ijust want to touch on real quick
on this, since we're just toget through the intro section
and then we'll call it a daywould be on your right.
You actually have the option ofwhether you want to include
your current company right nowor not, and I think when you're
looking for a job, especially ifyou're maybe still working at
(01:03:57):
the organization, maybe takethat off.
Or if you don't want to showoff your school for some reason,
you can take that off.
Or if you, you know, don't wantto show off your school for
some reason, like you can takethat off too, but make sure that
the items on the right areactually serving you.
Like if you're trying to do ahard pivot into a different
industry entirely, or maybe it'sa company that nobody's ever
heard of or has, like areputation.
(01:04:17):
Like maybe leave that off forthe the experience section and
maybe just focus on the thingsthat will be positives to your
profile.
Josh Matthews (01:04:24):
That's
interesting.
I have a different take on that.
I totally get your point,though.
I totally get your point.
If someone's working and theyhave their company listed, it's
like okay, they're working.
That says something to me, apositive thing.
Now, if they're flippingburgers at McDonald's and trying
to be to be a you know,salesforce admin, maybe not
right, okay, fair enough.
(01:04:45):
But if it's in the industry, ifit's a relevant, if it's a
relevant role to the kind ofrole that you want, I see only a
benefit of having it up there.
The one thing that you want tobe careful of is when you if you
are secretly searching for anew position, you're currently
employed, you will want to gointo your settings and adjust
(01:05:09):
who gets to see what.
When you make edits to yourprofile.
I think the default is thatwhen you make an edit, it just
gets it's like an automatic post.
It just gets pushed out there.
So you want to turn that off.
Just make your edits.
Make your edits quietly, right.
Vanessa Grant (01:05:27):
Yeah, and I'm not
even talking about necessarily
the experience section, like ifyou have a current position
there, I would include it aswell.
I'm just talking about in yourintro section, like to the right
of your yeah, of your headline.
That's the section I'm talkingabout, yeah.
Josh Matthews (01:05:43):
I mean, I I think
it's good to have it up there,
but but just because in a flashI can see, oh, this person's
working right.
Vanessa Grant (01:05:49):
They're working.
Josh Matthews (01:05:50):
Okay, right, this
is not dissimilar to how I feel
about the open to work orhiring circles, the little
purple and green circles aroundthe profile pic, cause that's
that's top of the, that's top ofthe fold, vanessa.
We might want to just coverthat again in like two minutes.
What do you think?
Vanessa Grant (01:06:09):
Yeah, yeah, I
think it's important, go for it.
Josh Matthews (01:06:11):
Yeah, I don't
like it there you go.
Yeah, I don't like it at allRight now.
It's got some benefits.
People who are there, arerecruiters out there.
They are needing to hire people.
They need to hire people reallyfast.
Okay, it's a fast, quickprocess.
Maybe they've been tasked withbringing on 20 contractors.
And if you are open to work andit's you know your profile is
(01:06:35):
marked that way and you're notworking and you have that up,
you may be found more easily bycertain recruiters and certain
companies.
But, as we covered deeply abouttwo episodes ago, there is a
desire of hiring managers tohire people who are currently
employed, or at least appear tobe employed, and the reason for
(01:06:58):
that is manifold.
Some of the reasons are okay,like someone will have them.
Okay, that's a start.
You know to.
There's an expectation ofslightly greater honesty in the
communications and in therecruiting process.
With this person, someone whohasn't worked in six months,
they're, they're on the dole,they're running out of money,
(01:07:19):
they've maxed out their creditcards Guess what they'll do to
get their next job Anything.
And so it can send a mixedsignal.
Not a mixed signal, it can senda warning sign to some people.
Well, they're not working, whyaren't they working Now, if
you're not working and you'vegot that circle up there and
it's serving you.
I think that's great and I don'tthink that there's absolutely
(01:07:40):
anything wrong with beingunemployed.
I've been unemployed before.
Okay, it happens, it happensand you get through it, so
there's nothing wrong with it.
There's nothing to be ashamedof is what I'm trying to say,
because sometimes people canreally feel strong emotions and
shame.
There's a lot tied up with canI provide for myself?
Can I provide for my family?
(01:08:01):
What's going to happen to us?
I'm taking care of my mom andhow can I support her if I'm not
working and my life iscrumbling and this is horrible.
So we can put a lot of shame onourselves.
This is not about shaming you.
This is about giving you thosesmall little two millimeter
shifts and adjustments that aregoing to give you the best
chance.
And what we're doing here is weare activating what I like to
(01:08:24):
call the blink mind.
Who here has read Blink byMalcolm Gladwell?
Vanessa Grant (01:08:28):
Okay, just me.
I have not.
Okay, just me.
Josh Matthews (01:08:30):
All right, Give
me the cliff notes.
Okay, oh, Janine has Cat crazycat lady has.
All right, Janine's read it.
So the idea with Blink is thatin an instant you know you're
powerful.
Your brain is so powerful.
It is so powerful.
It's amazing.
I love human brains.
They're fantastic.
It's so powerful.
(01:08:51):
It can synthesize so much input, so much information so quickly
and generate a synapse that youknow creates an emotion and a
feeling.
Right, it just happens.
And he starts off the book withsomeone who is responsible for
authenticating ancient art okay,Ancient statues.
(01:09:13):
And there was one statue whenall of the oh God, like
half-life readings to check howold the artifact actually is
were good, right, that the paintwas accurate from the time
period and had the right againhalf-life and things like that
and chemical makeup.
But there was something aboutthis thing and he's like he
looks at it and it's justsomething off and he cannot
(01:09:35):
define it, he cannot describe it, can't articulate it.
This happens when we meetpeople.
You ever meet someone andyou're like I don't like that
guy.
How come?
I don't know, I just get afunny feeling.
All right, what was it?
I don't know.
It takes a lot of training tobe able to boil it down and be
able to say like, oh okay, itwas his three flashing micro
expressions of anger and disgust.
(01:09:56):
And then it was also the waythat you know, this guy was
never looking at me, it was onlyhe was.
You know, I caught him staringat my girlfriend like, whatever,
it is right.
So this happens, but we mightnot be able to articulate it.
So the blink is basically ourgut, what's your gut feel?
And so everyone's profile isgoing to give someone some sort
(01:10:16):
of gut reaction.
And then remember, don't try tobe all things to everybody.
You will be nothing to no one.
You Don't try to be all thingsto everybody, you will be
nothing to no one.
You'll be nothing to anyone orno one.
I can't, sorry, I need to goback to sixth grade and learn
syntax here, but you want tocreate the most positive,
confident impression as soon aspossible.
Right, and statistically, peoplewant to hire people who are
(01:10:38):
working, including yours truly.
I just do.
It makes my life easier.
I just do Doesn't mean I don't.
Sometimes, Of course, we hirepeople who aren't working and
are in between jobs.
Of course, and if someone's abetter candidate and they're not
, I'm not going to say no to abetter candidate who's not
working in favor of someone whois working and isn't as good a
candidate.
It's not like it.
Ain't like that, folks right,it ain't like that.
(01:10:59):
We're trying to create amassive, palpable initial
impression.
And you know, go read Blink, golisten to the audio book, pull
up perplexity and say, pleasesummarize Blink for me.
There you go, You'll figure itout.
Vanessa Grant (01:11:11):
There you go.
Last little thing, josh what doyou feel about the contact info
as far as like?
Do you think it's important tothrow your phone number on there
?
That's the big one.
I would say email important,phone number not important, but
curious as a recruiter whereyour take would be.
Josh Matthews (01:11:25):
Yeah, I mean, all
my stuff's up there, right?
I want people to reach me.
I want them to be able to getin touch with me.
Okay, if you're looking for ajob, I would put it up there.
Might you get combed and sent abunch of spam stuff?
There's a way around it.
(01:11:47):
If you're looking for a job, Iwould make it easy and put your
contact info.
If you're in sales, I wouldmake it easy.
Put up your contact info.
If you are a hermit and youdon't want to be bothered by
anyone for any reason at anytime, definitely don't.
But here's the thing.
Here's the thing, folks, if yougo onto LinkedIn once a month
and no one has your contactinformation, then all those
(01:12:08):
messages they're going to pileup and you might miss really
great opportunities.
So if you're not going to putup your contact info, at least
make a commitment to visit andcheck your messages once a week.
Vanessa Grant (01:12:19):
I think that's
smart and you can always create
one of those Google numbers tooIf you want to throw a different
number that just forwards toyou.
Yeah, there you go.
I'd also just a couple ofthings.
They have a section forwebsites.
I think it's a good spot tothrow.
If you've got one of thoseportfolio sites like good, good
place to throw it.
Josh Matthews (01:12:35):
If it's good.
If it's good we went throughthis two years ago.
There are some really horribleones.
If it sucks, don't put it up.
Vanessa Grant (01:12:42):
Yeah, If it sucks
, don't put it up.
Or if it's old, old contentthat you know or personal
content, maybe, don't throw iton the websites.
And the other thing that I didand I don't know if it would
make a difference or not, but II don't live in Los Angeles
properly, live in the LosAngeles metropolitan area, but
initially I used to just kind ofthrow the actual LA I mean, I'm
(01:13:03):
in LA County city that I'm inbut I just ended up throwing Los
Angeles, California, as thenearest big city that I'm in,
kind of the area that I thinkthat I'm in, as opposed to like,
oh, I live in Torrance orwhatever.
Josh Matthews (01:13:18):
Yeah, that's
totally fine, do you?
Vanessa Grant (01:13:20):
think it's easier
to find people that way,
Because I think that I'mwondering if it has some impact
on the algorithm.
If you're like I'm in the LAmetropolitan area, so LA people
reach out to me.
Josh Matthews (01:13:30):
You know, for you
I don't think it matters
because you're remote and youprobably will not ever want to
take a non-remote job again,right?
So I don't think it reallymatters for people in our
ecosystem as much as others,right?
But let's say you live a solidhour out of a city center and
you're unwilling to do atwo-hour round-trip commute
(01:13:54):
every day and you're getting alot of offers for jobs and
they're just not anywhere nearwhere you would want to drive to
.
Well then you're just wastingeveryone's time, including your
own.
So if you're in the market foran opportunity and you want to
connect with companies that arenear to you because having a
(01:14:15):
short commute is important toyou, then I would put in, I
would, I would put in the city,put in your actual town.
And I think, if you put in theactual town, when I'm running a
search, say on Sales Navigator,and I search Los Angeles metro
area, guess what, torrance is inthere, so you're gonna come in
(01:14:35):
there anyway, I'm gonna find youright anyway, if I'm searching
for LA metro.
Vanessa Grant (01:14:42):
Cool, I
appreciate the recruiter
perspective, josh, and I thinkwith that that kind of covers
our intro.
There's your biggest above thefull portion of your LinkedIn
site, now fine-tooth combed bythe Salesforce Career Show.
Josh Matthews (01:14:56):
I love it.
This was so fun, and you knowwhat my favorite part was Was
honestly okay.
I'm going to be honest, I lovedranting.
That was so fun for me.
Oh my God, it felt so good tocomplain about complainers.
Look at me, look at me.
I'm just as bad as them.
All right, this is great stuff,man.
Look, you clearly did yourresearch.
(01:15:17):
You've helped people on thisbefore.
I love your insights, vanessa.
It's really fantastic and let'sdefinitely do a part two.
We'll call it below the foldbecause there's so much to it.
Right, we just talked about oneaspect of one of the largest
platforms in the world Again,about a billion people.
I swear to God, it was 700million, like a year and a half
(01:15:38):
or two years ago.
Right, it's just grown so much,so much, and it's not like and
it's mandatory.
Yes, it's, yeah, it's mandatory.
When I talk to people who arelike, yeah, I'm not on LinkedIn,
I don't want to be on LinkedIn,it's like, okay, well, and what
do you want me, you know, andwhat am I supposed to do for you
?
You know, you don't want to beon LinkedIn why?
And then they always have somepoor excuse Now I get it, like I
(01:16:01):
get it.
You never need to be onLinkedIn.
Then don't be on LinkedIn.
If you're not in salesrecruiting, if you're not a
leader, if you're not a Look, ifyou're a hiring manager and
you're not on LinkedIn, I wouldsay that you're an ineffective
hiring manager.
Sorry, I don't think you'revery good.
I don't think you're coveringall of your bases.
Okay, you're not.
What are you doing?
(01:16:22):
Leaning on talent acquisition?
Good luck with that, pal, havefun.
Have fun.
How do you like your team?
How would you rate them?
If it's not a 10, get onLinkedIn or call me.
I'll help you out.
I'm on LinkedIn, I'll be onLinkedIn for you, which, by the
(01:16:44):
way, the end here, but I amdoing a Dreamforce special.
Between now and the end ofDreamforce, if you register with
my company, you don't even haveto have an open job order.
If you have an agreement withmy company, we are going to
offer you six month financingfor free.
We're going to offer you a sixmonth guarantee and I'm also
going to give you a 20% discounton architects and developers
from our normal pricing.
So that's what we're doing.
It's a little Dreamforcespecial and you get to sign up,
(01:17:07):
and if you sign up, by the way,that deal that gets honored for
a full 12 months.
No, no price increase.
You can hire 10 people andyou're still going to get the
same Dreamforce deal.
So I wanted to put that outthere.
Super cool yeah it's super cool,all right.
Vanessa Grant (01:17:22):
Thanks, josh,
it's been a fun episode.
Josh Matthews (01:17:24):
It has been a fun
episode.
I'm stoked to get this thingprocessed.
Speaking of stoked about newepisodes, processing episodes
started to take a little bitlonger.
Okay, so we've got.
Mr Ferguson's podcast is goingto be produced and released
tomorrow.
So if you're listening to thislive, check out from two weeks
(01:17:45):
ago.
Was it two weeks ago?
Check out from two weeks ago,it was so.
I love this guy.
He's so smart, so smart yeah.
So smart and insightful artcollector, sales expert, lots of
children, wonderful man, veryinsightful, very bright.
It's all about selling in theecosystem.
So if you're an AE or an RVP,or maybe you're working at a
partner, maybe you're doingbusiness development or maybe
(01:18:08):
you have people like thatreporting to you, maybe you're a
practice lead or a VP or you'rein RevOps or something like
that, this is definitely anepisode for you and it's got a
lot of really good, heartwarmingstuff in it as well.
So I love that episode.
So it's going to be outtomorrow.
Check it out, and we'll be backin two weeks.
And I want to say now I got togo to our website and, by the
(01:18:31):
way, we do have a website atsalescom and upcoming shows July
31st, that's today.
Okay, august 14th, all right,I'm stoked about this today.
Okay, august 14th, all right,I'm stoked about this, all right
.
Trevor McAlder.
Trevor McAlder is an executiveresults coach with Robbins
Research International.
That's Tony Robbins.
So Trevor has been anincredible influence on my life
(01:18:56):
for the last three years.
He's been my personal executivecoach and we talk about three
times a month and he's awonderful man.
He's been my personal executivecoach and we talk about three
times a month and he's awonderful man.
He's very smart, he's got a newlittle baby wonderful guy and
he helps people absolutely getthrough certain hurdles in their
business, in their personallife.
This is not a sales pitchalthough it could be but he's
(01:19:18):
going to join us and he's goingto share some critical keys that
will help our listeners be moresuccessful in their careers and
in their personal lives, and Ican't think of a better way to
have a mid-August episode.
I've been wanting to get him onfor a long time and so I'm
stoked that we get to have himon.
So join me and my personalcoach.
(01:19:38):
We're not going to talk aboutmy personal stuff, but my
personal executive coach maybewe will.
You know how I am.
I'm hard on my sleeve.
I don't mind getting a littlevulnerable.
So we're going to talk aboutsome strategies that are going
to help people break throughsome barriers, and it's I swear
to God, it's like freaking magic.
Some of this stuff, it's alwayshard work behind it.
None of it's easy, okay, butonce you know how to do some of
(01:20:02):
these things, you'll havemassive breakthroughs.
And I'm a huge fan of Trev andhe's going to join us.
So stay tuned for that.
And then we've got our September11th.
We're going to have our getgetting ready for dream force
episode and then when we comeback, when we come back, we're
going to be joined by a reallyspecial person and his name is
(01:20:22):
Brandon Stein.
Brandon is the director ofdigital transformation at MRE
Consulting.
He used to be an RVP out ofHouston for Salesforce for a
number of years.
He's a pianist, he has awonderful family, he is I'm not
even joking here he is literallyone of the absolutely most
thoughtful, kind, considerate,helpful, genuine people walking
(01:20:48):
planet earth today, and he'svery smart and he knows his
stuff.
So we're going to be joined byhim.
That's a very I've knownBrandon for years and that's
going to be another very specialepisode.
So I'm super excited about ournext few shows and we've got
even more coming down the road.
If you'd like to be a guest, allyou got to do is go to
(01:21:09):
salesforcecareershowcom andclick on Be Our Guest.
And what do you do?
You give us your name, youremail, a little bit about you
and what you'd like to talkabout, so you can do that.
And then there's also a newlink folks and I should have
mentioned this at the verybeginning Ask Us Anything.
So it's just at the bottom ofthe website.
You scroll to the very bottomor close to the bottom, it's not
(01:21:32):
the very bottom.
You can just click on Ask UsAnything, okay, and then you can
drop in first name, last name,email address, a little bit of
oh wait, no, that's the be ourguest.
Sorry, I did this wrong.
Ask us anything, okay.
First, last email address, andhow can we help?
So, and then you don't have toshare your name.
So it says can we share yourname, yes or no?
Please make it anonymous.
So we'd like your name, so thatwe you know.
(01:21:53):
That's how you're going to sendit to us, but we'll keep it
confidential if you don't wantto be found out.
Vanessa Grant (01:22:09):
So now we've got
this new great way for uh, you
to ask us questions and godknows, vanessa and I we love
answering questions, don't wevanessa, we do we really do.
Josh Matthews (01:22:13):
It's my favorite.
All right, guys, have awonderful week or two and uh,
we'll.
We'll see you soon all right,sounds good.
Vanessa Grant (01:22:19):
All right, keep
it real bye for now.
Josh Matthews (01:22:23):
All right, sounds
good, take care guys.
All right, keep it real.
Bye for now.