SalesLife

SalesLife

SalesLife, hosted by Marcos Serna, is a weekly podcast where top-performing Sales reps and leaders reveal their proven tactical strategies on how you can exceed quota and grow your career!

Episodes

October 9, 2021 46 mins

In today’s episode, we sit down with Jason Cutter, CEO of Cutter Consulting Group. 

Topics Covered: 
- The A to Z of sales (prospecting, negotiation, and closing)
- Jason's unique approach is to be a “Sales Success Architect”
- Bringing your true authentic self the Sales process
- Making your buyer the Hero in your sales process 

--------------
Want to be on the show? Reach out to Marcos S...

Mark as Played

In today’s episode, we sit down with the Co-Founders of TrainYo, Sunil Kumar and Omar Sadik!

Topics Covered: 
-The backstories of Sunil and Omar and why they started TrainYo
- TrainYo's mission to bring equality and high-quality sales candidates into the tech market.
- Why the current education system is broken and what the future looks like

--------------
Want to be on the show? Reach out to ...

Mark as Played

In today's episode, we learn from Jose Ward, Strategic Account Manager at Okta!

Topics Covered:
- Take a long term view of sales by making personal relationships
- Being authentically curious to get to know your buyers
- Leverage LinkedIn Sales Navigator to find your potential champions
- Use a tool like SendOutCards to nurture personal relationships

--------------
Want to be on the sho...

Mark as Played

In today's episode, we learn from Kris Rudeegraap; CEO at Sendoso

Topics Covered: 
- Tips on how to co-sell with your CEO 
- How to recruit Sales talent to your Startup
- Be "scrappy" and work with tools like Upwork
- Creative ways to outbound

--------------
Want to be on the show? Reach out to Marcos Serna on LinkedIn (link below)
https://www.linkedin.com/in/marcosserna/

Mark as Played

In today's episode, we learn from Tech Tai! 

Learn her strategy on how to: 
- Become a unicorn sales rep
- Organize your workflow 

--------------
Want to share a Sales tip and be on the show? Reach out to Marcos Serna on LinkedIn!

Mark as Played
December 12, 2020 29 mins

In today's episode, we have Jeff Kirchick, VP of Enterprise Sales at NextCaller!

Learn his strategy on how to: 
- Make prospecting fund 
- Be authentic when selling 
- Embrace your weird self! 

--------------
Check out Jeff's Book on Amazon!
https://www.amazon.com/dp/B08QDPQVB4/ref=cm_sw_r_cp_api_glc_scv1FbAZ0Q5FA

--------------
Want to share a Sales tip and be on the sho...

Mark as Played
December 7, 2020 41 mins

This week, we sit down with Scott Leese, 6x Sales Leader - 3x Founder - 2x Author - Sales Consultant & Strategic Advisor to startups around the world.

We learn his strategy on how to build a top-performing sales team and how a VP of Sales can succeed during the COVID pandemic. 

You will learn how to:
1) Always build 10X pipeline 
2) The 3 "p's"

--------------
Want to share a...

Mark as Played
November 24, 2020 34 mins

This week, we sit down with Keenan, author of GAP Selling, CEO, Keynote Speaker, Forbes Contributor, and Award-Winning Blogger.

We learn his strategy on how to GAP sell but more importantly, how to use this strategy in the  SDR role. 

You will learn how to:
1) make more efficient cold calls 
2) prospect into your top accounts 

--------------
Want to share a Sales tip and be on the show? Reach ...

Mark as Played
November 23, 2020 3 mins

In our third episode with Jair Williams (SDR at Okta, Inc.) we learn his professional growth strategy. 

You will learn how to: 
1) be honest with yourself
2) don't be afraid to raise your hand 
3) always write things down that you don't know

--------------
Want to share a Sales tip and be on the show? Reach out to Marcos Serna on LinkedIn!

Mark as Played

In our second episode with Jair Williams (SDR at Okta, Inc.) we learn his professional growth strategy. 

You will learn how to:
1) document your accomplishments
2) focus on weaknesses and strengths
3) Be a storyteller

Want to share a Sales tip and be on the show? Reach out to Marcos Serna on LinkedIn!

Mark as Played
November 2, 2020 2 mins

"Make sense of your why, prepare for internal and external meetings, be consistent" - Jair Williams 

Want to share an SDR sales tip? Reach out to Marcos Serna on LinkedIn! 
https://www.linkedin.com/in/marcosserna/

Mark as Played
October 26, 2020 10 mins

This week learn from co-founder, Andy Chen, on how he exceeded 114% quota using his reverse prospecting strategy. He shares all starting with the problem -- solution -- wins! 

Don't miss out! 

Mark as Played

Learn how Marcos Serna (former Strategic SDR @ Optimizely and current AE @ Okta) was able to generate 166% quota using a unique prospecting campaign he calls the "champion campaign".

Mark as Played

Have you always wanted a mentor but never took the initiative to get one? Or have you been too nervous to make the ask? This week, Alexandra, reveals her strategies on strategically finding mentors that will shape your career. 

Learn how to: 
- Build your board of directors 
- Identify your goals and what you want
- Hone in on your search and be strategic

Mark as Played

Lisa has built numerous high performing SDR teams from the ground up and the one thing that is the most important? Running better discovery meetings! 

Tune in to learn: 
- Lisa's elements of great discovery
- The right questions to ask
- Perfecting the handoff from SDR to AE 
- Winning as a team

Mark as Played

Learn how Sarah Hicks (Senior SDR - Predictable Revenue) was able to crush 130% of her quota through COLD LinkedIn outbounding. She shares her tips on how she:
- attains a 20-35% reply rate
- follows up on comments/likes 
- never makes a cold call! 

Mark as Played
September 14, 2020 53 mins

In this episode, we sit down with Kyle Maynard - Manager, Sales Development at Workday. Kyle reveals the tactical strategies that helped him move from top-performing SDR and AE to SDR Manager!! Tune in to learn: 
- Kyle's Path to SDR Manager 
- Internal Brand Building for promotion
- Finding a mentor and building your "Board of Directors"

Mark as Played
September 8, 2020 46 mins

We sit down with Cameron Thomas (New Business Sales Associate; Procurement Leaders) and we dive deep into how he was able to attain 171% Quota just by cold calling. You will learn specific strategies like
- Double touch
- Drunk dialing 
- Converting on your top prospects

Mark as Played
August 30, 2020 47 mins

In this episode, we sit down with Keith Ippel the CEO of Spring Activator. We dive deep into the psychology of the SDR during the COVID Pandemic and where to prioritize accounts. Keith shares his strategy on how he closed $300K by talking to his customers! We also touch on why SDRs make the best entrepreneurs!! You will learn how to:
- Having endless curiosity 
- Overcome Impostor Syndrome
- How to prioritize accounts

Mark as Played
August 24, 2020 37 mins

Have you ever wanted to learn how to succeed in your first 90 days??

Do you want to learn a proven strategy on how two top-performing SDRs crushed quota and got promoted?

In this episode, our co-hosts, Marcos Serna and Andy Chen walk you through what success looks like and the methodical approach that helped them succeed. This is scalable for any SDR looking to make a good first impression! You will learn:

Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

    Latino USA

    Latino USA is the longest-running news and culture radio program in the U.S. centering Latino stories, hosted by Pulitzer Prize winning journalist Maria Hinojosa Every week, the Peabody winning team brings you revealing, in-depth stories about what’s in the hearts and minds of Latinos and their impact on the world. Want to support our independent journalism? Join Futuro+ for exclusive episodes, sneak peaks and behind-the-scenes chisme on Latino USA and all our podcasts. www.futuromediagroup.org/joinplus

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.