February 26, 2025 • 19 mins
Ever wondered if booth renters in the beauty industry are truly business owners? Our latest episode challenges this common belief by dissecting the real differences between owning a business and merely owning a job. We promise you'll gain eye-opening insights into the financial risks and hidden stresses booth renters face, as we debunk the myth of freedom and wealth often associated with this model. We'll guide you through the maze of responsibilities that booth renters must navigate, from rent and taxes to marketing and product costs, all while exposing the allure of misleading promises made by real estate marketers. Listen as we emphasize the power of a team-based model in salons, illustrating how it can unlock greater opportunities, impact, and income potential.
The mindset of "me" versus "we" can be a game-changer, and we're here to show you why. By exploring the contrasting mindsets of booth renters and business owners, we highlight the importance of fostering teamwork and building a strong brand. Our personal stories, including a heartfelt tale of my grandmother's journey from booth rental to successful business ownership, underscore the transformative power of embracing a collective approach. Like a sports team, a cohesive salon environment can lead to unbeatable success. Discover the benefits of mentorship and leadership as we make a compelling case for thinking beyond oneself and investing in the strength of a team. Tune in for invaluable insights that could redefine your understanding of business ownership in the beauty industry.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
What's up and welcome to Salon Business School
podcast man.
We're here to help salon ownersgrow, become profitable, create
sustainable businesses, andtoday we're going to be diving
into a hot topic that you're notgoing to want to miss.
It may even ruffle somefeathers, but it needs to be
talked about, and that is boothrenters aren't business owners.
(00:26):
So if you're excited, we'reexcited and pumped to deliver
some information to you today onthis topic.
Speaker 2 (00:34):
Yes, such an incredible topic.
You know, we know 100,000% thatbooth renters or suite renters
or whatever fancy new name theyslap on this um, this position
is just they're not businessowners.
They own a job, and that'sright.
A lot of stylists go boothrental or service providers of
(00:55):
all kinds go booth rental,thinking that they're stepping
into freedom and wealth, only torealize they've walked straight
into more stress, more work andmore financial risk than they
ever imagined.
So today we're breaking it down.
We're going to talk about whatreal business ownership looks
(01:17):
like and why booth renters oftenstruggle, and how a team-based
model creates biggeropportunities, bigger impact and
, yes, bigger income.
Speaker 1 (01:32):
Yeah, and so when you think about it, let's first
like what actually is a business, and so I love this definition
of a business.
Um, and the definition is abusiness is an asset that can
generate revenue even when youstep away.
So what that means as a salonowner, if you're a business
owner not even just a salonowner you can go away for the
weekend to a tropical getaway,or you can go to the mountains
(01:54):
for a week, and your businesswill still be able to operate
without you.
Another beautiful thing about abusiness is that you know it
has systems, it has thatstructure, it has that
sustainability, and I think,like Lindsay was saying earlier,
I love this one too is like abusiness grows beyond you, like
it lets the world, like live oneven when you're not here.
(02:18):
It lets you leave a taste ofyour legacy so that you can make
a huge contribution in thisworld your legacy so that you
can make a huge contribution inthis world.
Speaker 2 (02:28):
Yeah, you know, and I think that that's one of the
most beautiful parts of businessis that greater contribution
into the world.
Because, you know, the truth islike if your income stops the
second that you stop working,you don't own a business, you
truly do, just own a job.
Like you can't, you know, begiving back in greater ways.
Um, when, that is the truth,you know.
(02:50):
Same thing, if, if you're theonly one generating revenue, you
don't own a business, you own ajob.
And that's the brutal truthabout booth rental.
(03:12):
That's what nobody talks about,you know.
I think what's reallyinteresting to think about is
how sexy the real estatemarketers were about what a
booth rental opportunity was.
They were like come here,you're going to get all this
freedom, you're going to get allthis wealth.
You know, um, you're going toget to keep the other half of
your income, um, the brutaltruth is that that's the
(03:32):
farthest thing from the truth,because in every business
there's expenses, there's allthese different things, you know
.
So real estate agents areselling.
You know, hey, we've got thisbooth rental opportunity, you're
going to have freedom, you'regoing to have all this stuff,
but that's the furthest thingfrom the truth, you know, and so
I think it's it's amazing thatwe're bringing this to light and
(03:55):
really diving into, you know,what is a real business.
Speaker 1 (03:59):
Yeah.
And so you know, I've hadpeople on my team, I know
Lindsay's had people on yourteam that have transitioned from
, you know, being working inyour team to a booth rental
situation.
So why, like what starts toconger up this idea and their
thoughts that, hmm, maybe I'llchoose rental because, hmm, I'll
make more money, or, you know,maybe I'll work less.
(04:22):
That's a good one, I love thatone, that's always a good one.
I just sit there and smile whenthey say that.
You know they're like, yeah,I've decided to go out on my own
so I can make a little bitmoney and work a little bit less
, and inside I just chucklebecause you just have no idea,
right?
And then another one too islike it's time for me to go out
on my own because the salonowner is keeping too much of my
(04:43):
money.
I mean, they're keeping 50% orthey're keeping 55%, and so I
know that I can make way moremoney being by myself.
And so what they don't realizeis here's what really happened.
And for the business ownerssalon owners in this call you
know exactly what we're talkingabout.
They forget that the expensesstart to pile up.
(05:03):
You know there's rent, there'sa back bar products, there's
marketing, there's bookingsoftware, there's taxes, there's
insurance, you know, andthere's even the retirement
savings which most people neverthink about.
And that's one of our beautifulgifts is working or owning a
team uh based salon.
Commission salon is because weget to help our team think as
(05:25):
millionaires and if you don'thave that coach or mentor in
your corner to help reallycreate that reality of what's
possible for you being in thisindustry so that you can
actually retire with incomecoming in man, that can really
be a default to setting yourselfup for success for the future.
Speaker 2 (05:42):
Yeah, you know, I think that that is obviously one
of the things that we're mostpassionate about in this
industry is really trulycreating millionaires and also
giving people the opportunity tolove what they do and get to do
what they love every day.
You know, and so most people,when they go out on their own,
they think that they're going tokeep that other portion of the
(06:03):
income, but now all those thingslike Jen mentioned are on their
shoulders and they're yourresponsibility.
You know, and I think anotherreality check about why it truly
is a trap, um, you know to, togo into the booth rental side of
of the world, um, is that a lotof times, booth renters start
cutting corners on education,you know, and so many booth
(06:26):
renters suite renters they stopinvesting in advanced training
because it costs time and itcosts money, and now both of
those are a limited resource,and so what they, what happens,
is they plateau in theirskillset and they end up
charging the same prices foryears Because, first of all,
(06:46):
they don't even think thatthey're worth anymore.
Second of all, they know thattheir clients are going to
realize, you know, I rememberwhen he worked at such and such
place you're doing all thisstuff and now, like, why is it
going up?
Like I'm confused about what'shappening here.
You know, and also, I think akey thing here is, without a
team to push them, their growthslows down.
(07:07):
You know, because you know it'sone of the laws of, you know,
physics of the world.
Like of the world, like, ifyou're not growing, you're
decaying, and there's it's onlyone or the other.
And so a lot of times peoplethink that they're going for
freedom, they think that they'regoing to get all this stuff,
but the truth is they're justgoing to decay.
You know, and I remember Irecently ran into somebody at an
event in our town and she, um,was like, oh my gosh, your hair
(07:31):
looks so incredible.
And I was like, thank you.
Actually, one of the girls atthe salon, uh, just touched it
up for me and so, um, you know,I'm feeling brighter.
And she was like, oh man, I'vebeen wanting to come in, you
know, to see you guys for solong.
I've been with the same gal for, you know, all these years, and
you know she calls out all thetime and she, you know, she just
started going through a list ofthese things.
(07:52):
She was like, I don't even know.
The last time was that she wentto any education and she was
like and I just I feel like mylook is suffering because of it.
I was like wow for her to usethe word suffering when she was
telling me this like I mean,imagine how she feels.
And you know, I just, of course,listened to her and said, you
know, you're always welcome.
And I was like, and I just alsowant you to know, like we don't
(08:14):
own clients, uh, stylists don'town clients, nobody owns
clients.
And, like your stylist I don'tknow who it is, she didn't tell
me, so I have no idea.
You know, like, truly, if theygot into this business, like
they got into this businessbecause they want people to love
their look and feel moreconfident, and if you're not
feeling that way, I would inviteyou to look for that
(08:36):
opportunity where you could.
And so you know, if you're everum, you know, if there's ever a
time where she calls out oryou're looking for that, like we
would love the opportunity toserve you.
And so I think you know that'sa huge reality check that most
booth runners don't think aboutwhen they get into.
That is, they start cutting allthose corners and it really
makes their clients suffer.
Speaker 1 (08:59):
That's so good.
You know, I've even hadsomebody say before Jen, I think
you, you really don't likebooth runners.
I was like, well, that's astrong word, my last name is
booth, so I mean, you know, Idon't know, but you know, um,
now that I don't like Boothrunners, like I just want to
make a movement in our industryand I, you know, lindsay and I
want to make impact in ourindustry.
We want to bring beauty back tothe beauty industry, and so
(09:21):
part of us talking about this isbecause people just don't get
it.
And so, you know, the truth islike, if you're going to be a
business owner, you've got tounderstand these key components
of what it takes to be abusiness owner.
And I feel like right now, onsocial media, you see all these
people using these termsbusiness owner, I'm a business
owner.
I'm like, yeah, not quite,because if you go on vacation
tomorrow, you're not making anymoney.
(09:42):
And so another beautiful partof that, too, with being a
business owner is, youunderstand, like the me versus
we mindset.
You know, I feel like sometimes,and a lot of times, you know,
booth renders have to likehustle for every single client
they're chasing, they're runningafter.
I'm like come, please come seeme.
If you ain't looking, you ain'tbooking.
What is it?
No, I saw one that says I seeyou looking but you ain't
(10:03):
booking.
I was like oh, wow, okay, thisis good.
And so, like you know, theirmarketing is just very different
from a business standpoint.
You would never see Chick-fil-Asaying I see you looking but
you ain't booking, or coming inLike that's just not what a
business would do.
And so, or you know, a lot oftimes we'll see from that me
versus we mentality is like lastminute cancellation, last
(10:24):
minute cancellation.
Sorry, girlfriend, how manycancellations?
Or boyfriend, how manycancellations do you have to
have?
Like, like, what is that reallydoing to serve someone to their
highest good?
You know, instead of buildingthose long term clients, they're
always chasing the next booking.
Or another one I love is whenthey show the receipt of how
much it costs that salon centricor whatever would be another
(10:45):
beauty spot.
I'm like, well, why does theclient care about that?
Congratulations, you spent thatmuch at salon centric.
So, like I, just I feel like atrue business owner that's going
to create a movement and makeimpact.
You know they're going to focuson we and not me.
Speaker 2 (11:00):
Yeah, you know, because, jen, what we know is
the power of team.
A team can't be beat.
You know, one of the biggest,best lessons from the book the
Entrepreneurial Seizure if youhaven't read that, that's an
incredible book is this it's anindividual can be beat, but a
(11:22):
team can't be beat.
So, man, that's huge.
You know, like, imagine that,like you know, I think about,
like you know, of course, likeprofessional teams come to mind,
like football teams, basketballteams, you know, whatever your
favorite sport is, you know, ifit was one person on the team, I
, you know, basketball comes tomind because they have to set
(11:44):
each other up for success,because there's not just like
one all-star.
You know, I feel like infootball, sometimes, like the
glory goes to whoever makes thetouchdown, but the truth is like
there's all those people thatset that person up to make that
touchdown so that person mightget the credit that they scored
the point, but it's that wholeteam that allowed that to happen
.
The same thing happens, youknow, like if they weren't
(12:06):
practicing off the field or offthe court or off whatever it was
practicing off the field or offthe court or off whatever it
was they would not winchampionships.
Same thing happens inside ofthe salon, when salon owners or
booth runners are like, oh, I'mgonna get all of that.
You know, all these wonderfulthings are gonna happen.
(12:27):
Truly, they're like thinking,hey, I'm actually gonna quit,
I'm gonna, I'm gonna go thereand then I'm going to, I'm not
going to have to do anything.
Nobody's going to know that I'mnot practicing, nobody's not.
Nobody's going to know that I'mnot working on my education,
I'm just going to chill.
It's going to be great.
But if you don't, you know, if,if you aren't working together
team, you don't have a system,support and structure to really
(12:52):
create that consistent income,you know, like if it's just you,
you don't have that consistentincome.
You also don't have a strongbrand that attracts dream
clients and other stylists.
Because you know, at our huddlethis morning we were talking
about, you know, people whoinspire you, and one of the
(13:13):
people on our team said you knowshe gets inspired by the newest
team members.
Like you know, what are theywearing?
How are they styling hair?
What are some fun words thatthey're using?
You know you don't have thatanymore.
You're, you don't have thatconstant set of inspiration
walking in the door.
You know you're also missingopportunities for leadership,
inspiration walking in the door.
(13:34):
You know you're also missingopportunities for leadership,
education and mentorship, andone of the biggest ways for you
to grow is when you're able togive back, and that makes you
such a stronger.
You know, stylist or estheticianor whatever your beauty pro
role is inside of of ourindustry, our community, you
know, and I think another thingthat happens when you're not a
part of a team, and whyindividuals can be beat and a
(13:57):
team can't is is that when youwork together as a team, you're
able to make a biggercontribution to your community,
and so it just naturally createssome reciprocity between people
want to support you becausethey see how you're supporting
others, and so you know.
I think the key takeaway withthis is that booth rental is
small thinking and businessownership is big thinking, and
(14:19):
so which one are you choosing?
Because even when you justchoose to be a part of a team,
even if you're not the businessowner, that's bigger thinking,
that's going beyond me thinkingabout.
We and your clients can feelthat in every moment that they
spend with you.
Speaker 1 (14:35):
You know, for most of you, or some of you that are
listening to this podcast, youknow that my grandmother was a
hairstylist as well.
It took over her business andyou know she told me a story.
She started actually in a boothrental salon and this was
probably back in 1979.
Some of you probably can't eventhink back that far, but she
said she started in a boothrental salon and she was all
about like a great guestexperience, understanding face
(14:55):
shapes, understanding like skintones.
And so she said she worked withsomeone one day and, um, um,
she was working with a T, aco-stylist, or not a co-stylist,
just a team member that hadbeen there booth rent situation,
and that team member or personthat was in there with her had
called out and for some reason,this client comes in and she
didn't get the call that herstylist was going to be out that
(15:17):
day.
And so the guest comes in, theclient comes in, she's really
upset because she's got this biggig to go to that night and she
was really expecting to haveher hair done.
And so my grandmother was like,oh gosh, well, let me step in,
like I have time.
She was brand new, brandspanking new, and she's like I
have time, let me help you, letme, let me support you and and
let me give you this gift offeeling great for your, your
(15:39):
events tonight.
And so she did her hair.
The lady loved it, absolutelyloved it.
And the next day when, um, thestylist that was working with my
grandmother came in, she was somad.
She said I can't believe youtouched my clients, I can't
believe you did her hair.
And in that moment mygrandmother said I knew that I
never wanted to work in a boothsituation because it felt dirty,
(16:02):
it felt icky, and I know notall booth rental salons are like
that but like I wanted to bepart of a movement, I want to be
a part of a place that would bewilling to help each other,
support each other.
And so she said you know thatthat story just always resonates
with me because that is so trueLike you have so much, like
Lindsay was saying, you're ableto make such a much bigger
contribution when you have thatteam behind you.
Speaker 2 (16:25):
I love that story, you know I.
I think it's just so inspiringto think about who you want to
be in the industry.
I think, too, as a businessowner, just getting crystal
clear on what you're allowing inyour space.
You know cause, jen, when yousaid that story, it reminded me
of once upon a time I had astylist who worked in the salon,
(16:46):
um, who is now a booth renter,um, who we were changing up a
system inside of the salon,about how we did our future
reservations, how we got thatnext rebook set up for the
client.
And you know, we said, hey,we'll have somebody from the
concierge team go up to themduring processing and help get
that set up, you know, and theycan already start to, you know,
(17:06):
get products lined up and youknow all of these great things.
This was several years ago.
And, um, she was like, um, Idon't want anybody coming up to
my clients when they'reprocessing.
I was like, oh, okay, okay.
So we had a lot ofopportunities here, because
nobody owns clients and we arehere to serve them to their
highest good.
Here's our mission, you knowfor people to leave feeling
(17:28):
beautiful inside and out, and weare all on that mission
together.
This isn't a stylist drivenexperience, you know, and so I
just want to present thisquestion to you Will you be a
part of that 1% that builds areal business?
You know, because when you buildthat real business, you allow
service providers to make itpast that 10 year statistic
(17:53):
inside of the industry.
So the ones that make it pastthere, they don't just rent a
booth, they are building alegacy, whether that's inside
your business, like whetheryou're the business owner who's
helping them build that legacy,or you know, whatever that looks
like.
That's how a true legacy isbuilt.
And so just think about how doyou want your legacy and every
(18:18):
person on your team's legacy tobe?
And if you are currently abooth renter and you know you're
wondering, hey, what's my nextstep?
I would just invite you to lookat the best commission salon in
your area and go check it outand see if there's any
opportunities.
Because that's how truelegacies are built when we all
(18:38):
stand in our superpowers andwork together to create a larger
impact.
That's how championships, teamsare created, that's how we
bring the beauty back to thebeauty industry.
Speaker 1 (18:53):
So, so good.
So, um, I hope you got somegreat stuff today, some food for
thought and, you know, in themeantime, in between time, keep
building, keep growing and keepbleeding.
We'll see you soon.
What's up and welcome to Salon Business School
podcast man.
We're here to help salon ownersgrow, become profitable, create
sustainable businesses, andtoday we're going to be diving
into a hot topic that you're notgoing to want to miss.
It may even ruffle somefeathers, but it needs to be
talked about, and that is boothrenters aren't business owners.
(00:26):
So if you're excited, we'reexcited and pumped to deliver
some information to you today onthis topic.
Speaker 2 (00:34):
Yes, such an incredible topic.
You know, we know 100,000% thatbooth renters or suite renters
or whatever fancy new name theyslap on this um, this position
is just they're not businessowners.
They own a job, and that'sright.
A lot of stylists go boothrental or service providers of
(00:55):
all kinds go booth rental,thinking that they're stepping
into freedom and wealth, only torealize they've walked straight
into more stress, more work andmore financial risk than they
ever imagined.
So today we're breaking it down.
We're going to talk about whatreal business ownership looks
(01:17):
like and why booth renters oftenstruggle, and how a team-based
model creates biggeropportunities, bigger impact and
, yes, bigger income.
Speaker 1 (01:32):
Yeah, and so when you think about it, let's first
like what actually is a business, and so I love this definition
of a business.
Um, and the definition is abusiness is an asset that can
generate revenue even when youstep away.
So what that means as a salonowner, if you're a business
owner not even just a salonowner you can go away for the
weekend to a tropical getaway,or you can go to the mountains
(01:54):
for a week, and your businesswill still be able to operate
without you.
Another beautiful thing about abusiness is that you know it
has systems, it has thatstructure, it has that
sustainability, and I think,like Lindsay was saying earlier,
I love this one too is like abusiness grows beyond you, like
it lets the world, like live oneven when you're not here.
(02:18):
It lets you leave a taste ofyour legacy so that you can make
a huge contribution in thisworld your legacy so that you
can make a huge contribution inthis world.
Speaker 2 (02:28):
Yeah, you know, and I think that that's one of the
most beautiful parts of businessis that greater contribution
into the world.
Because, you know, the truth islike if your income stops the
second that you stop working,you don't own a business, you
truly do, just own a job.
Like you can't, you know, begiving back in greater ways.
Um, when, that is the truth,you know.
(02:50):
Same thing, if, if you're theonly one generating revenue, you
don't own a business, you own ajob.
And that's the brutal truthabout booth rental.
(03:12):
That's what nobody talks about,you know.
I think what's reallyinteresting to think about is
how sexy the real estatemarketers were about what a
booth rental opportunity was.
They were like come here,you're going to get all this
freedom, you're going to get allthis wealth.
You know, um, you're going toget to keep the other half of
your income, um, the brutaltruth is that that's the
(03:32):
farthest thing from the truth,because in every business
there's expenses, there's allthese different things, you know
.
So real estate agents areselling.
You know, hey, we've got thisbooth rental opportunity, you're
going to have freedom, you'regoing to have all this stuff,
but that's the furthest thingfrom the truth, you know, and so
I think it's it's amazing thatwe're bringing this to light and
(03:55):
really diving into, you know,what is a real business.
Speaker 1 (03:59):
Yeah.
And so you know, I've hadpeople on my team, I know
Lindsay's had people on yourteam that have transitioned from
, you know, being working inyour team to a booth rental
situation.
So why, like what starts toconger up this idea and their
thoughts that, hmm, maybe I'llchoose rental because, hmm, I'll
make more money, or, you know,maybe I'll work less.
(04:22):
That's a good one, I love thatone, that's always a good one.
I just sit there and smile whenthey say that.
You know they're like, yeah,I've decided to go out on my own
so I can make a little bitmoney and work a little bit less
, and inside I just chucklebecause you just have no idea,
right?
And then another one too islike it's time for me to go out
on my own because the salonowner is keeping too much of my
(04:43):
money.
I mean, they're keeping 50% orthey're keeping 55%, and so I
know that I can make way moremoney being by myself.
And so what they don't realizeis here's what really happened.
And for the business ownerssalon owners in this call you
know exactly what we're talkingabout.
They forget that the expensesstart to pile up.
(05:03):
You know there's rent, there'sa back bar products, there's
marketing, there's bookingsoftware, there's taxes, there's
insurance, you know, andthere's even the retirement
savings which most people neverthink about.
And that's one of our beautifulgifts is working or owning a
team uh based salon.
Commission salon is because weget to help our team think as
(05:25):
millionaires and if you don'thave that coach or mentor in
your corner to help reallycreate that reality of what's
possible for you being in thisindustry so that you can
actually retire with incomecoming in man, that can really
be a default to setting yourselfup for success for the future.
Speaker 2 (05:42):
Yeah, you know, I think that that is obviously one
of the things that we're mostpassionate about in this
industry is really trulycreating millionaires and also
giving people the opportunity tolove what they do and get to do
what they love every day.
You know, and so most people,when they go out on their own,
they think that they're going tokeep that other portion of the
(06:03):
income, but now all those thingslike Jen mentioned are on their
shoulders and they're yourresponsibility.
You know, and I think anotherreality check about why it truly
is a trap, um, you know to, togo into the booth rental side of
of the world, um, is that a lotof times, booth renters start
cutting corners on education,you know, and so many booth
(06:26):
renters suite renters they stopinvesting in advanced training
because it costs time and itcosts money, and now both of
those are a limited resource,and so what they, what happens,
is they plateau in theirskillset and they end up
charging the same prices foryears Because, first of all,
(06:46):
they don't even think thatthey're worth anymore.
Second of all, they know thattheir clients are going to
realize, you know, I rememberwhen he worked at such and such
place you're doing all thisstuff and now, like, why is it
going up?
Like I'm confused about what'shappening here.
You know, and also, I think akey thing here is, without a
team to push them, their growthslows down.
(07:07):
You know, because you know it'sone of the laws of, you know,
physics of the world.
Like of the world, like, ifyou're not growing, you're
decaying, and there's it's onlyone or the other.
And so a lot of times peoplethink that they're going for
freedom, they think that they'regoing to get all this stuff,
but the truth is they're justgoing to decay.
You know, and I remember Irecently ran into somebody at an
event in our town and she, um,was like, oh my gosh, your hair
(07:31):
looks so incredible.
And I was like, thank you.
Actually, one of the girls atthe salon, uh, just touched it
up for me and so, um, you know,I'm feeling brighter.
And she was like, oh man, I'vebeen wanting to come in, you
know, to see you guys for solong.
I've been with the same gal for, you know, all these years, and
you know she calls out all thetime and she, you know, she just
started going through a list ofthese things.
(07:52):
She was like, I don't even know.
The last time was that she wentto any education and she was
like and I just I feel like mylook is suffering because of it.
I was like wow for her to usethe word suffering when she was
telling me this like I mean,imagine how she feels.
And you know, I just, of course,listened to her and said, you
know, you're always welcome.
And I was like, and I just alsowant you to know, like we don't
(08:14):
own clients, uh, stylists don'town clients, nobody owns
clients.
And, like your stylist I don'tknow who it is, she didn't tell
me, so I have no idea.
You know, like, truly, if theygot into this business, like
they got into this businessbecause they want people to love
their look and feel moreconfident, and if you're not
feeling that way, I would inviteyou to look for that
(08:36):
opportunity where you could.
And so you know, if you're everum, you know, if there's ever a
time where she calls out oryou're looking for that, like we
would love the opportunity toserve you.
And so I think you know that'sa huge reality check that most
booth runners don't think aboutwhen they get into.
That is, they start cutting allthose corners and it really
makes their clients suffer.
Speaker 1 (08:59):
That's so good.
You know, I've even hadsomebody say before Jen, I think
you, you really don't likebooth runners.
I was like, well, that's astrong word, my last name is
booth, so I mean, you know, Idon't know, but you know, um,
now that I don't like Boothrunners, like I just want to
make a movement in our industryand I, you know, lindsay and I
want to make impact in ourindustry.
We want to bring beauty back tothe beauty industry, and so
(09:21):
part of us talking about this isbecause people just don't get
it.
And so, you know, the truth islike, if you're going to be a
business owner, you've got tounderstand these key components
of what it takes to be abusiness owner.
And I feel like right now, onsocial media, you see all these
people using these termsbusiness owner, I'm a business
owner.
I'm like, yeah, not quite,because if you go on vacation
tomorrow, you're not making anymoney.
(09:42):
And so another beautiful partof that, too, with being a
business owner is, youunderstand, like the me versus
we mindset.
You know, I feel like sometimes,and a lot of times, you know,
booth renders have to likehustle for every single client
they're chasing, they're runningafter.
I'm like come, please come seeme.
If you ain't looking, you ain'tbooking.
What is it?
No, I saw one that says I seeyou looking but you ain't
(10:03):
booking.
I was like oh, wow, okay, thisis good.
And so, like you know, theirmarketing is just very different
from a business standpoint.
You would never see Chick-fil-Asaying I see you looking but
you ain't booking, or coming inLike that's just not what a
business would do.
And so, or you know, a lot oftimes we'll see from that me
versus we mentality is like lastminute cancellation, last
(10:24):
minute cancellation.
Sorry, girlfriend, how manycancellations?
Or boyfriend, how manycancellations do you have to
have?
Like, like, what is that reallydoing to serve someone to their
highest good?
You know, instead of buildingthose long term clients, they're
always chasing the next booking.
Or another one I love is whenthey show the receipt of how
much it costs that salon centricor whatever would be another
(10:45):
beauty spot.
I'm like, well, why does theclient care about that?
Congratulations, you spent thatmuch at salon centric.
So, like I, just I feel like atrue business owner that's going
to create a movement and makeimpact.
You know they're going to focuson we and not me.
Speaker 2 (11:00):
Yeah, you know, because, jen, what we know is
the power of team.
A team can't be beat.
You know, one of the biggest,best lessons from the book the
Entrepreneurial Seizure if youhaven't read that, that's an
incredible book is this it's anindividual can be beat, but a
(11:22):
team can't be beat.
So, man, that's huge.
You know, like, imagine that,like you know, I think about,
like you know, of course, likeprofessional teams come to mind,
like football teams, basketballteams, you know, whatever your
favorite sport is, you know, ifit was one person on the team, I
, you know, basketball comes tomind because they have to set
(11:44):
each other up for success,because there's not just like
one all-star.
You know, I feel like infootball, sometimes, like the
glory goes to whoever makes thetouchdown, but the truth is like
there's all those people thatset that person up to make that
touchdown so that person mightget the credit that they scored
the point, but it's that wholeteam that allowed that to happen
.
The same thing happens, youknow, like if they weren't
(12:06):
practicing off the field or offthe court or off whatever it was
practicing off the field or offthe court or off whatever it
was they would not winchampionships.
Same thing happens inside ofthe salon, when salon owners or
booth runners are like, oh, I'mgonna get all of that.
You know, all these wonderfulthings are gonna happen.
(12:27):
Truly, they're like thinking,hey, I'm actually gonna quit,
I'm gonna, I'm gonna go thereand then I'm going to, I'm not
going to have to do anything.
Nobody's going to know that I'mnot practicing, nobody's not.
Nobody's going to know that I'mnot working on my education,
I'm just going to chill.
It's going to be great.
But if you don't, you know, if,if you aren't working together
team, you don't have a system,support and structure to really
(12:52):
create that consistent income,you know, like if it's just you,
you don't have that consistentincome.
You also don't have a strongbrand that attracts dream
clients and other stylists.
Because you know, at our huddlethis morning we were talking
about, you know, people whoinspire you, and one of the
(13:13):
people on our team said you knowshe gets inspired by the newest
team members.
Like you know, what are theywearing?
How are they styling hair?
What are some fun words thatthey're using?
You know you don't have thatanymore.
You're, you don't have thatconstant set of inspiration
walking in the door.
You know you're also missingopportunities for leadership,
inspiration walking in the door.
(13:34):
You know you're also missingopportunities for leadership,
education and mentorship, andone of the biggest ways for you
to grow is when you're able togive back, and that makes you
such a stronger.
You know, stylist or estheticianor whatever your beauty pro
role is inside of of ourindustry, our community, you
know, and I think another thingthat happens when you're not a
part of a team, and whyindividuals can be beat and a
(13:57):
team can't is is that when youwork together as a team, you're
able to make a biggercontribution to your community,
and so it just naturally createssome reciprocity between people
want to support you becausethey see how you're supporting
others, and so you know.
I think the key takeaway withthis is that booth rental is
small thinking and businessownership is big thinking, and
(14:19):
so which one are you choosing?
Because even when you justchoose to be a part of a team,
even if you're not the businessowner, that's bigger thinking,
that's going beyond me thinkingabout.
We and your clients can feelthat in every moment that they
spend with you.
Speaker 1 (14:35):
You know, for most of you, or some of you that are
listening to this podcast, youknow that my grandmother was a
hairstylist as well.
It took over her business andyou know she told me a story.
She started actually in a boothrental salon and this was
probably back in 1979.
Some of you probably can't eventhink back that far, but she
said she started in a boothrental salon and she was all
about like a great guestexperience, understanding face
(14:55):
shapes, understanding like skintones.
And so she said she worked withsomeone one day and, um, um,
she was working with a T, aco-stylist, or not a co-stylist,
just a team member that hadbeen there booth rent situation,
and that team member or personthat was in there with her had
called out and for some reason,this client comes in and she
didn't get the call that herstylist was going to be out that
(15:17):
day.
And so the guest comes in, theclient comes in, she's really
upset because she's got this biggig to go to that night and she
was really expecting to haveher hair done.
And so my grandmother was like,oh gosh, well, let me step in,
like I have time.
She was brand new, brandspanking new, and she's like I
have time, let me help you, letme, let me support you and and
let me give you this gift offeeling great for your, your
(15:39):
events tonight.
And so she did her hair.
The lady loved it, absolutelyloved it.
And the next day when, um, thestylist that was working with my
grandmother came in, she was somad.
She said I can't believe youtouched my clients, I can't
believe you did her hair.
And in that moment mygrandmother said I knew that I
never wanted to work in a boothsituation because it felt dirty,
(16:02):
it felt icky, and I know notall booth rental salons are like
that but like I wanted to bepart of a movement, I want to be
a part of a place that would bewilling to help each other,
support each other.
And so she said you know thatthat story just always resonates
with me because that is so trueLike you have so much, like
Lindsay was saying, you're ableto make such a much bigger
contribution when you have thatteam behind you.
Speaker 2 (16:25):
I love that story, you know I.
I think it's just so inspiringto think about who you want to
be in the industry.
I think, too, as a businessowner, just getting crystal
clear on what you're allowing inyour space.
You know cause, jen, when yousaid that story, it reminded me
of once upon a time I had astylist who worked in the salon,
(16:46):
um, who is now a booth renter,um, who we were changing up a
system inside of the salon,about how we did our future
reservations, how we got thatnext rebook set up for the
client.
And you know, we said, hey,we'll have somebody from the
concierge team go up to themduring processing and help get
that set up, you know, and theycan already start to, you know,
(17:06):
get products lined up and youknow all of these great things.
This was several years ago.
And, um, she was like, um, Idon't want anybody coming up to
my clients when they'reprocessing.
I was like, oh, okay, okay.
So we had a lot ofopportunities here, because
nobody owns clients and we arehere to serve them to their
highest good.
Here's our mission, you knowfor people to leave feeling
(17:28):
beautiful inside and out, and weare all on that mission
together.
This isn't a stylist drivenexperience, you know, and so I
just want to present thisquestion to you Will you be a
part of that 1% that builds areal business?
You know, because when you buildthat real business, you allow
service providers to make itpast that 10 year statistic
(17:53):
inside of the industry.
So the ones that make it pastthere, they don't just rent a
booth, they are building alegacy, whether that's inside
your business, like whetheryou're the business owner who's
helping them build that legacy,or you know, whatever that looks
like.
That's how a true legacy isbuilt.
And so just think about how doyou want your legacy and every
(18:18):
person on your team's legacy tobe?
And if you are currently abooth renter and you know you're
wondering, hey, what's my nextstep?
I would just invite you to lookat the best commission salon in
your area and go check it outand see if there's any
opportunities.
Because that's how truelegacies are built when we all
(18:38):
stand in our superpowers andwork together to create a larger
impact.
That's how championships, teamsare created, that's how we
bring the beauty back to thebeauty industry.
Speaker 1 (18:53):
So, so good.
So, um, I hope you got somegreat stuff today, some food for
thought and, you know, in themeantime, in between time, keep
building, keep growing and keepbleeding.
We'll see you soon.
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