June 4, 2025 • 16 mins
We explore how salon owners can transform their training approach from simply teaching technical skills to developing beauty professionals with million-dollar mindsets. Every new hire represents a $20,000 investment that requires a structured development path to ensure they become profitable team members instead of costly turnover statistics.
• The average cost to train a new beauty pro exceeds $20,000 per person
• Most salon owners get stuck in teaching technical skills without transforming mindsets
• The four phases of leadership development: telling, selling, celebrating, and delegating
• Mindset before skillset—confidence takes a system, not just technical training
• Successful beauty pros don't just get better at hair or skin, they get better at thinking
• A comprehensive training system works even for salon owners who don't personally perform beauty services
Text the word "PRO" to 469-283-5590 to learn more about our upcoming Million Dollar Beauty Pro program.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Let me ask you something.
Have you ever peeked across thesalon and saw a new stylist
sectioning for a pixie cut andthought, oh no, please, not like
that.
You're mid email, the frontdesk is trying to find you,
payroll is due in two hours andeven though every bone in your
(00:26):
body wants to run over and grabthe shears, you don't.
You look the other way.
Does this sound familiar?
It's one of those moments whereyou realize you're the system
and that system is overworked,overwhelmed and on the edge of
(00:47):
burnout.
And the truth is, training anew team member isn't just about
how to cut a pixie.
It's not about foils orformulas or blowouts.
It's about mindset.
And mindset can't be taught ina rush, rush in between guests
or even through osmosis.
(01:08):
You know, it takes structure,it takes strategy, it takes
systems.
Speaker 2 (01:16):
Yeah, so good.
So today we want to walk youthrough the four phases of
building what we call a milliondollar beauty pro program and
how salon owners just like youare unknowingly spending over.
Are you ready for this?
$20,000 at least per new beautypro without seeing a real
(01:41):
return.
So if you're excited about this, this is the perfect podcast
for you, because we're going tobreak it down.
So let's kick it off with partone, the hidden cost of training
.
And so you might not think ofit this way, but every time you
bring in a new hire, you're notjust giving them a job, you're
making an investment.
And that investment man itpacks, it stacks up really quick
(02:05):
and adds up really fast.
And you know you're paying forthe hours they shadow, you're
covering for their mistakes,you're building their books,
often before they're even readyI know I've been there before
right.
And most of all, you'resacrificing your own time to
coach and course correct.
And when you look at the realmath, like I said earlier, the
(02:27):
average cost to train a newbeauty pro is over $20,000.
That's per person.
And if you don't have a cleardevelopment path in place, you
risk losing that beauty probefore they, before they, ever
become profitable for you as asalon company.
(02:49):
So that's one person.
If you have four people, let'ssee that'd be $80,000, $80,000
that it's taking you to trainthose people.
Speaker 1 (03:00):
Oh, yes, and you know , we've seen it happen.
You know, talented, creative,friendly, but they never made it
past the first six months.
Not because they didn't haveskills, but because they didn't
have a path.
Dan Kennedy's four levels ofleadership this is something we
(03:29):
love so much, so let's reallydive into how do we prevent that
?
So we're excited to introduceyou to something Dan Kennedy
taught us called the four phasesof leadership and how it
applies to growing a successfulsalon team.
So are you ready for this?
Step one is teaching.
So this is where most salonowners stop.
(03:50):
You know, we teach how to tone,we teach how to lash map, we
teach how to cut, we teach howto greet, we do demos, we share
formulas.
You know.
But here's the truth Teachingalone doesn't create
transformation.
You know, when you haveeveryone on your team teaching,
(04:13):
it's like playing a game oftelephone.
Maybe you remember that fromgrade school, playing telephone.
You know it's like you.
You tell them how to do ahaircut or color and then they
tell the next person.
You know because you'retraining new trainers inside of
your team all the time.
But one day you show up toclass and realize that the
(04:34):
message became something totallydifferent than the original
message you were trying to share.
You know, and what that taughtus is that there's a difference
between teaching andtransforming, and that was a big
missing component teaching andtransforming growth.
Speaker 2 (04:57):
There's a big difference I love what you said,
lindsay between teaching andtransforming.
Cause man, when you reallytruly transform someone, just
like a butterfly, they can nevergo back to their old ways.
So you really install thatpixie cut or that mindset that
goes along with that pixie cut.
They'll be able to duplicate,and duplicate, and duplicate.
That I love that you said that.
So let's break it down for thestep or stage one of the
(05:20):
leadership phase, and this isthe telling phase.
So the telling phase is this iswhere expectations begin.
Now you're telling them whatthe standards are.
This is how we do consultations, but this is how you offer
products.
Like structure begins to formand they stop guessing.
You know, I've seen this beforein the telling phase is if you
(05:41):
have a co-stylist, um, workingwith an educator, and the
co-stylist is new, right, andthe educator it's their first
day.
They bring over the co-stylistto work with the client or the
guest and they're like theeducator asked the co-stylist so
what do you think we should do?
And in that moment thecostalist is like I don't even
speak English anymore.
(06:02):
I don't even.
I don't even know what to say.
It's because we haven't eventold them what to say.
So we truly, like this is sopowerful.
You guys want to make sureyou're grasping this.
Like we have to tell them whatto say.
We have to tell them hey, askwhat's been the best part of the
day, ask them what's the mostimportant thing for you, like we
have to set them up for success, or almost going to come from a
place of abuse and so makingsure that we're being really
(06:26):
crystal clear about telling themwhat our standards are you know
how we do things, the the whywe do it this way, the how we
say it this way because that'struly going to set them up for
success.
Speaker 1 (06:39):
So good.
So you know, once you've reallyput in that teaching and then
you've gone to that step two oftelling, that's when you get
into step three, which is allabout selling.
So this is where the magichappens, you guys.
You know, this is where theybegin to sell themselves on the
(07:01):
system.
You know, it's like theybelieve in the process, they see
the value and they start owningtheir own growth.
You know, and that's whenthings get fun, when they really
dive into the why behind.
You know why we're doing this.
It's like they just becomenatural at it.
You know it's.
(07:21):
It's such a transformationalpart of that, of that four step
process.
Speaker 2 (07:28):
I love in the selling phase too, where you start to
celebrate them like, okay,lindsay, great way to crush that
.
You know, wow, check in.
Or that love, checkout.
That's always a beautiful wayto water those seeds that you've
planted in there to truly helpthem grow and recognize that in
themselves.
And so, after you go through,you know, teaching and telling
(07:49):
and selling, the last part ofthat is the delegating.
And now this is where they getthe opportunity to lead.
You know, now they're teachingthe new beauty pro or the new
hire.
They're modeling your culturewithout you hovering.
Wouldn't that be so nice.
They're modeling your culturewithout you hovering, and that's
how you go from burnout toscalability.
(08:13):
And let's be honest, if you'restuck in teaching and telling
all day long, man, you will beexhausted.
You will never have the spaceto grow your business.
You'll always be the one tograb the shears, but also the
one that's holding yourself back.
Speaker 1 (08:34):
Yes, that's so good.
You know, jen, let's actuallygo back to that pixie cut story
that we talked about in thebeginning, because you know, I
know you've been there You'rewatching this sectioning and
your stomach drops.
You know, because the stylistis sweet, you know she's eager,
but you know this isn't going toend well.
Now you're thinking do I stopher and risk shattering her
(08:58):
confidence?
Do I jump in and fix it butembarrass her in front of the
guest?
Do I just pray?
The client brought a hat.
You know what do you do in thismoment?
Because in that moment whatyou're really saying is I wish I
had a system.
I wish I didn't have to be thissystem.
(09:19):
You know, because what if therewas a better way?
Speaker 2 (09:25):
yeah, what if there was a better way, Like listen up
?
What if you didn't have to bethe savior?
You know what if your beautypros, right after that
questionable pixie section, hadaccess to real training, not
just a video to watch in thebreak room, but an actual
interactive class led by a coach.
(09:46):
You know a class where theyfollow along in real time, you
know, where they practice thework as they go, where they get
feedback, where they are heldaccountable and they truly start
to see themselves as a milliondollar beauty pro.
Speaker 1 (10:03):
Yeah, you know, because that'll transform them.
They won't just be someonewho's doing hair or doing skin
or lashes, you know, but they'llstart to see themselves as
somebody who's growing onpurpose.
You know, and that's the powerof the million dollar beauty pro
system.
You know it's not a course,it's a culture shift.
(10:23):
You know it turns your teaminto professionals who think way
bigger than the average beautypro.
You know it's stylists orestheticians who really
understand their clientpsychology.
You know it's beauty pros whoknow their numbers and it's
(10:47):
leaders who stay because they'refinally seen and developed.
You know, because I know thishas happened to you as a salon
owner before you've walked intothe back room and your team is
all mindlessly scrolling ontheir phones, you know, maybe
even accidentally stumbling upona video of, let's say, a booth
(11:07):
rental stylist complaining aboutwhatever it was for that day or
creating fear for them insideof their business or life
because they don't have all thetools that your team has
available to them.
You know, or maybe they're evenjust reading a book that has
nothing to do with furtheringtheir career.
You know, and the truth isyou're so busy you don't have
(11:30):
time to direct their downtime.
You know that's where youinsert million dollar beauty pro
.
You know now they're spendingtheir downtime and a live
training or watching a video ondemand to further their career.
You know something thatactually makes a difference in
their life and shifts theirmindset, and it's built
(11:52):
specifically for team basedsalons.
Speaker 2 (11:57):
You know that brings me to a story when I think about
one of our amazing salon ownerswho's in our program, who
actually doesn't do hair bytrade or have her license to do
so, but she is the salon owner,salon owner and so normally you
know that would create a lot ofconfusion on how you're supposed
to teach your hairstylist uh,through any cutting or coloring
questions that they have.
(12:18):
So she would find someone whowas the best, like the best out
of the group to teach them, evenif they only had like six
months to a year experience, andthen they would get this like
big ego that they're now doingall the work and they would
eventually leave.
But by inserting million dollarbeauty pro, now that fear and
(12:40):
story is actually gone forever,because she has the training
tools to be able to train herteam, even because she doesn't
know the ways to do hair.
That's okay.
The million dollar beauty prois going to set her is setting
her salon up for success.
Speaker 1 (12:58):
Yes, I love that.
She is um, you know, that's anincredible story and I just love
that.
And you know, maybe you canrelate to that.
Maybe you don't have yourlicense or you know, maybe you
have a salon director whodoesn't you know whatever that
looks like in your team.
You know, because we know thatit's mindset before skillset and
we say this a lot inside of ourcoaching program.
(13:19):
You can teach a haircut or afacial or you know lashes,
whatever it might be in sixweeks.
But confidence takes a system,you know.
So if you've ever had a stylistor an esthetician, any kind of
beauty pros say, you know thatthey have anxiety.
You know that comes from nothaving the confidence.
(13:41):
So the, the stylist who stickswith you, the one who grows your
brand, they help lead your team.
They hit six figures whileworking less than 30 hours a
week.
They didn't just get better athair or skin, they got better at
thinking.
They got the mindset of amillion dollar beauty pro.
Speaker 2 (14:05):
Yeah, and it's tried and true.
When you have these kinds oftrainings at the end of the
career, why do we call itmillion dollar beauty pro?
Because these people that gothrough this training will make
more than a million dollars ifin their lifetime of due, of
being a beauty pro.
Like it is so true.
And so when you think about it,from that $20,000 cost to that
(14:26):
seven figure return, let'sreally wrap it up with this that
every new hire is a $20,000 bet.
Every new hire is a $20,000 bet.
So think to yourself are youbuilding a system that makes
that bet pay off or are youhoping?
(14:48):
You know your fingers crossed,are you hoping, praying and
looking the other way when thatpixie section goes?
Pixie section goes south?
And you know.
Think about this.
If you're truly ready to createa real growth plan for your
team, if you want to stopbabysitting and start delegating
, and if you want a team thatthinks, acts and performs like a
(15:11):
million dollar beauty pro, thenit's time we talk.
Speaker 1 (15:17):
Yes, you guys, because we're so excited,
because we are launching ournext cohort soon and we're
looking for salon owners who aredone doing it all alone.
So text us the word pro that'sP?
R?
O to the number four, six, nine, two, eight, three, five, five,
(15:38):
nine, zero, to learn more.
Because when your team wins andyour salon scales and that
pixie cut, it becomes a storythat you're proud of.
That's when everybody wins.
Let me ask you something.
Have you ever peeked across thesalon and saw a new stylist
sectioning for a pixie cut andthought, oh no, please, not like
that.
You're mid email, the frontdesk is trying to find you,
payroll is due in two hours andeven though every bone in your
(00:26):
body wants to run over and grabthe shears, you don't.
You look the other way.
Does this sound familiar?
It's one of those moments whereyou realize you're the system
and that system is overworked,overwhelmed and on the edge of
(00:47):
burnout.
And the truth is, training anew team member isn't just about
how to cut a pixie.
It's not about foils orformulas or blowouts.
It's about mindset.
And mindset can't be taught ina rush, rush in between guests
or even through osmosis.
(01:08):
You know, it takes structure,it takes strategy, it takes
systems.
Speaker 2 (01:16):
Yeah, so good.
So today we want to walk youthrough the four phases of
building what we call a milliondollar beauty pro program and
how salon owners just like youare unknowingly spending over.
Are you ready for this?
$20,000 at least per new beautypro without seeing a real
(01:41):
return.
So if you're excited about this, this is the perfect podcast
for you, because we're going tobreak it down.
So let's kick it off with partone, the hidden cost of training
.
And so you might not think ofit this way, but every time you
bring in a new hire, you're notjust giving them a job, you're
making an investment.
And that investment man itpacks, it stacks up really quick
(02:05):
and adds up really fast.
And you know you're paying forthe hours they shadow, you're
covering for their mistakes,you're building their books,
often before they're even readyI know I've been there before
right.
And most of all, you'resacrificing your own time to
coach and course correct.
And when you look at the realmath, like I said earlier, the
(02:27):
average cost to train a newbeauty pro is over $20,000.
That's per person.
And if you don't have a cleardevelopment path in place, you
risk losing that beauty probefore they, before they, ever
become profitable for you as asalon company.
(02:49):
So that's one person.
If you have four people, let'ssee that'd be $80,000, $80,000
that it's taking you to trainthose people.
Speaker 1 (03:00):
Oh, yes, and you know , we've seen it happen.
You know, talented, creative,friendly, but they never made it
past the first six months.
Not because they didn't haveskills, but because they didn't
have a path.
Dan Kennedy's four levels ofleadership this is something we
(03:29):
love so much, so let's reallydive into how do we prevent that
?
So we're excited to introduceyou to something Dan Kennedy
taught us called the four phasesof leadership and how it
applies to growing a successfulsalon team.
So are you ready for this?
Step one is teaching.
So this is where most salonowners stop.
(03:50):
You know, we teach how to tone,we teach how to lash map, we
teach how to cut, we teach howto greet, we do demos, we share
formulas.
You know.
But here's the truth Teachingalone doesn't create
transformation.
You know, when you haveeveryone on your team teaching,
(04:13):
it's like playing a game oftelephone.
Maybe you remember that fromgrade school, playing telephone.
You know it's like you.
You tell them how to do ahaircut or color and then they
tell the next person.
You know because you'retraining new trainers inside of
your team all the time.
But one day you show up toclass and realize that the
(04:34):
message became something totallydifferent than the original
message you were trying to share.
You know, and what that taughtus is that there's a difference
between teaching andtransforming, and that was a big
missing component teaching andtransforming growth.
Speaker 2 (04:57):
There's a big difference I love what you said,
lindsay between teaching andtransforming.
Cause man, when you reallytruly transform someone, just
like a butterfly, they can nevergo back to their old ways.
So you really install thatpixie cut or that mindset that
goes along with that pixie cut.
They'll be able to duplicate,and duplicate, and duplicate.
That I love that you said that.
So let's break it down for thestep or stage one of the
(05:20):
leadership phase, and this isthe telling phase.
So the telling phase is this iswhere expectations begin.
Now you're telling them whatthe standards are.
This is how we do consultations, but this is how you offer
products.
Like structure begins to formand they stop guessing.
You know, I've seen this beforein the telling phase is if you
(05:41):
have a co-stylist, um, workingwith an educator, and the
co-stylist is new, right, andthe educator it's their first
day.
They bring over the co-stylistto work with the client or the
guest and they're like theeducator asked the co-stylist so
what do you think we should do?
And in that moment thecostalist is like I don't even
speak English anymore.
(06:02):
I don't even.
I don't even know what to say.
It's because we haven't eventold them what to say.
So we truly, like this is sopowerful.
You guys want to make sureyou're grasping this.
Like we have to tell them whatto say.
We have to tell them hey, askwhat's been the best part of the
day, ask them what's the mostimportant thing for you, like we
have to set them up for success, or almost going to come from a
place of abuse and so makingsure that we're being really
(06:26):
crystal clear about telling themwhat our standards are you know
how we do things, the the whywe do it this way, the how we
say it this way because that'struly going to set them up for
success.
Speaker 1 (06:39):
So good.
So you know, once you've reallyput in that teaching and then
you've gone to that step two oftelling, that's when you get
into step three, which is allabout selling.
So this is where the magichappens, you guys.
You know, this is where theybegin to sell themselves on the
(07:01):
system.
You know, it's like theybelieve in the process, they see
the value and they start owningtheir own growth.
You know, and that's whenthings get fun, when they really
dive into the why behind.
You know why we're doing this.
It's like they just becomenatural at it.
You know it's.
(07:21):
It's such a transformationalpart of that, of that four step
process.
Speaker 2 (07:28):
I love in the selling phase too, where you start to
celebrate them like, okay,lindsay, great way to crush that
.
You know, wow, check in.
Or that love, checkout.
That's always a beautiful wayto water those seeds that you've
planted in there to truly helpthem grow and recognize that in
themselves.
And so, after you go through,you know, teaching and telling
(07:49):
and selling, the last part ofthat is the delegating.
And now this is where they getthe opportunity to lead.
You know, now they're teachingthe new beauty pro or the new
hire.
They're modeling your culturewithout you hovering.
Wouldn't that be so nice.
They're modeling your culturewithout you hovering, and that's
how you go from burnout toscalability.
(08:13):
And let's be honest, if you'restuck in teaching and telling
all day long, man, you will beexhausted.
You will never have the spaceto grow your business.
You'll always be the one tograb the shears, but also the
one that's holding yourself back.
Speaker 1 (08:34):
Yes, that's so good.
You know, jen, let's actuallygo back to that pixie cut story
that we talked about in thebeginning, because you know, I
know you've been there You'rewatching this sectioning and
your stomach drops.
You know, because the stylistis sweet, you know she's eager,
but you know this isn't going toend well.
Now you're thinking do I stopher and risk shattering her
(08:58):
confidence?
Do I jump in and fix it butembarrass her in front of the
guest?
Do I just pray?
The client brought a hat.
You know what do you do in thismoment?
Because in that moment whatyou're really saying is I wish I
had a system.
I wish I didn't have to be thissystem.
(09:19):
You know, because what if therewas a better way?
Speaker 2 (09:25):
yeah, what if there was a better way, Like listen up
?
What if you didn't have to bethe savior?
You know what if your beautypros, right after that
questionable pixie section, hadaccess to real training, not
just a video to watch in thebreak room, but an actual
interactive class led by a coach.
(09:46):
You know a class where theyfollow along in real time, you
know, where they practice thework as they go, where they get
feedback, where they are heldaccountable and they truly start
to see themselves as a milliondollar beauty pro.
Speaker 1 (10:03):
Yeah, you know, because that'll transform them.
They won't just be someonewho's doing hair or doing skin
or lashes, you know, but they'llstart to see themselves as
somebody who's growing onpurpose.
You know, and that's the powerof the million dollar beauty pro
system.
You know it's not a course,it's a culture shift.
(10:23):
You know it turns your teaminto professionals who think way
bigger than the average beautypro.
You know it's stylists orestheticians who really
understand their clientpsychology.
You know it's beauty pros whoknow their numbers and it's
(10:47):
leaders who stay because they'refinally seen and developed.
You know, because I know thishas happened to you as a salon
owner before you've walked intothe back room and your team is
all mindlessly scrolling ontheir phones, you know, maybe
even accidentally stumbling upona video of, let's say, a booth
(11:07):
rental stylist complaining aboutwhatever it was for that day or
creating fear for them insideof their business or life
because they don't have all thetools that your team has
available to them.
You know, or maybe they're evenjust reading a book that has
nothing to do with furtheringtheir career.
You know, and the truth isyou're so busy you don't have
(11:30):
time to direct their downtime.
You know that's where youinsert million dollar beauty pro
.
You know now they're spendingtheir downtime and a live
training or watching a video ondemand to further their career.
You know something thatactually makes a difference in
their life and shifts theirmindset, and it's built
(11:52):
specifically for team basedsalons.
Speaker 2 (11:57):
You know that brings me to a story when I think about
one of our amazing salon ownerswho's in our program, who
actually doesn't do hair bytrade or have her license to do
so, but she is the salon owner,salon owner and so normally you
know that would create a lot ofconfusion on how you're supposed
to teach your hairstylist uh,through any cutting or coloring
questions that they have.
(12:18):
So she would find someone whowas the best, like the best out
of the group to teach them, evenif they only had like six
months to a year experience, andthen they would get this like
big ego that they're now doingall the work and they would
eventually leave.
But by inserting million dollarbeauty pro, now that fear and
(12:40):
story is actually gone forever,because she has the training
tools to be able to train herteam, even because she doesn't
know the ways to do hair.
That's okay.
The million dollar beauty prois going to set her is setting
her salon up for success.
Speaker 1 (12:58):
Yes, I love that.
She is um, you know, that's anincredible story and I just love
that.
And you know, maybe you canrelate to that.
Maybe you don't have yourlicense or you know, maybe you
have a salon director whodoesn't you know whatever that
looks like in your team.
You know, because we know thatit's mindset before skillset and
we say this a lot inside of ourcoaching program.
(13:19):
You can teach a haircut or afacial or you know lashes,
whatever it might be in sixweeks.
But confidence takes a system,you know.
So if you've ever had a stylistor an esthetician, any kind of
beauty pros say, you know thatthey have anxiety.
You know that comes from nothaving the confidence.
(13:41):
So the, the stylist who stickswith you, the one who grows your
brand, they help lead your team.
They hit six figures whileworking less than 30 hours a
week.
They didn't just get better athair or skin, they got better at
thinking.
They got the mindset of amillion dollar beauty pro.
Speaker 2 (14:05):
Yeah, and it's tried and true.
When you have these kinds oftrainings at the end of the
career, why do we call itmillion dollar beauty pro?
Because these people that gothrough this training will make
more than a million dollars ifin their lifetime of due, of
being a beauty pro.
Like it is so true.
And so when you think about it,from that $20,000 cost to that
(14:26):
seven figure return, let'sreally wrap it up with this that
every new hire is a $20,000 bet.
Every new hire is a $20,000 bet.
So think to yourself are youbuilding a system that makes
that bet pay off or are youhoping?
(14:48):
You know your fingers crossed,are you hoping, praying and
looking the other way when thatpixie section goes?
Pixie section goes south?
And you know.
Think about this.
If you're truly ready to createa real growth plan for your
team, if you want to stopbabysitting and start delegating
, and if you want a team thatthinks, acts and performs like a
(15:11):
million dollar beauty pro, thenit's time we talk.
Speaker 1 (15:17):
Yes, you guys, because we're so excited,
because we are launching ournext cohort soon and we're
looking for salon owners who aredone doing it all alone.
So text us the word pro that'sP?
R?
O to the number four, six, nine, two, eight, three, five, five,
(15:38):
nine, zero, to learn more.
Because when your team wins andyour salon scales and that
pixie cut, it becomes a storythat you're proud of.
That's when everybody wins.
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