The Magnetic Method

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Ever had that visceral reaction when someone slides into your DMs with a "hey girl, business opportunity" message? That feeling of wanting to run is exactly what we're unpacking today as we dive into the truth about attraction-based marketing for salon professionals.

What if the secret to filling your books isn't chasing clients but creating experiences so magnetic they're drawn to you naturally? We're exploring the billion-dollar branding strategy behind Starbucks writing names on cups—a simple touch that transforms transactions into personal connections. This isn't just about coffee; it's about understanding that in the salon world, connection equals retention.

We break down four powerful strategies that create instant client loyalty. First, embracing "main character energy" by making clients feel personally seen and valued from the moment they walk in. Second, implementing minor tweaks that yield maximum rewards, like handwritten notes and remembering important life events. Third, creating experiences so special they naturally generate social media magic when clients can't help but share them. Finally, understanding that while technology advances, authentic human connection remains your greatest competitive advantage.

The beauty industry is evolving rapidly with AI booking and virtual consultations, but the salons that thrive are those that go beyond service to create meaning. From personalized style strategies to thoughtful follow-ups, these connections transform one-time visitors into lifelong clients. Ready to discover your salon's version of writing names on cups? Text "MAGNETIC" to 469-283-5590 for our marketing cheat sheets and start creating experiences your clients can't stop talking about.

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Episode Transcript

Speaker 1 (00:00):
Have you ever had someone slide into your DMs with
a hey girl, I've got a businessopportunity for you and
immediately felt the urge to run.
Yeah, me too.
And, honestly, we've beenconfused before too, until we
learned the truth aboutattraction-based marketing.
So today we're going to showyou exactly why chasing clients

(00:24):
is repelling to them and what todo instead so people are
actually drawn to you.

Speaker 2 (00:30):
Yeah.
So think about it.
Like what if one smallintentional touch can make your
clients feel so special, sovalued, that they couldn't wait
to come back?
And like?
This is the kind of detail thatturns first-time clients into
those lifelong fans.
It keeps your books full, nomore white space, it makes your

(00:51):
salon unforgettable and the bestpart, like I feel like big
brands like Starbucks havealready cracked the code on this
.

Speaker 1 (01:00):
Yeah, I think you know Starbucks is the is a
brilliant example.
Yeah, I think you knowStarbucks is a brilliant example
, jen you know, becausestatistics show that Starbucks
serves 100 million customers perweek.
Wow, which means at any givenmoment, at least 17 people are
holding a cup with their namespelled.

(01:21):
Hilariously wrong, you know,and maybe it's because baristas
are in a rush.
Maybe it's because no one namestheir kid Jessica anymore.
It's like Jessica, you know,with a little apostrophe in
there, but you know that's aconversation for another day.
What matters is writing nameson cups Isn't just a quirky

(01:43):
mistake, it's a billion dollarbranding move, and salon owners,
you need your version of this.

Speaker 2 (01:53):
You know I love when we, when I go to Starbucks, and
they write, if I say gym becauseof my Southern accent,
especially if I'm in somewheremore Northern, there's like G, I
, n.
So I love that.
I always get that fun name forme too.
So you know, cause, when youthink about it, you know how
does this apply to your salon.
And you know Starbucks didn'thave to write names on cups.

(02:13):
They could have stuck with abasic receipt, you know, but
handwriting a name adds thathuman touch.
It's like one that turns asimple transaction to a
personalized experience.
In the salon world we know thatconnection equals retention.
Let me say that again becauseit's so powerful Connection
equals retention, and so clientsmight forget what shampoo they

(02:37):
bought, but they'll never forgethow you made them feel.
So let's talk about how we cansteal the strategy for your
salon.
We're going to uncover the fourways to create instant client
loyalty.

Speaker 1 (02:50):
Yes, I love this so exciting.
You know, let's kick it offwith number one, which is the
more personal, the moreprofitable.
That's right.
The more personal you are, themore profitable your business
will be.
Have you ever had a guest walkin and you instantly remembered
their name and what they love?
So this, right here, this ismain character energy and it's

(03:12):
totally undeniable.
The person walks in and theyfeel so seen, like more seen
than they've ever felt, likethey are the main character
walking into your salon.
So you know, it's just assimple as saying like hey, jen,
you know, we're welcome back,we're glad to have you here.
We went ahead and got yourgreen tea ready or whatever
their you know favorite drink islike.

(03:34):
Keeping a note of that on theirclient file is going to be huge
, because what we know is peoplelove feeling seen and when
clients feel like they matter,they spend more, they rebook and
they tell their friends, youknow.
So remembering their name,that's free, absolutely free.
You know you can look people upon any social media platform

(03:56):
before they even come in, sothat you know who they are and
you can already start to createthat main character energy.
You know some other ways thatyou can, you know, kind of keep
this playing out.
Some are, you know, writingtheir name on the on the mirror
like welcome back, susan, we're.
You know simple little thingslike that.
But the more personal you makeit truly, the more profitable

(04:18):
you'll be and the more they'llfeel just super connected to
your brand.

Speaker 2 (04:23):
We were just talking about this at a huddle the other
day and one of my teammatessaid I just went and visited a
new dentist and as soon as Iwalked in they said my name and
she's like I will never forgetthat experience.
And so, like I love everythingthat you just said, lindsay,
because, like we don't realizehow you know personal, it makes
someone feel, and like you know,I tell the story of the Ritz

(04:44):
Carlton I'm sure you might'veheard it before, but like in the
book, the gold standard, youknow they, they talk about a
project they do where theyactually bring in homeless
people off the streets to createa new path for them, you know,
to show them a, teach them askill so that they can actually
become employees at Ritz Carltonor somewhere else, so they can
get off the street and live alife they desire.

(05:05):
And when they interview thesehumans that have the opportunity
to take this journey, thegreatest thing they said is that
I'm not homeless anymore orthat, you know, I have a job now
.
They said the most importantfactor that stood out to them,
which is that main characterenergy, is that every single
person remembered my name.

(05:25):
And so, like that's the powerof knowing someone's name, and
so I just you can, I just lovethat story because it just it's
a great reminder of how creatingthat personalized experience
and really, you know, pull backthe curtain and make your salon
stand out like never before.

Speaker 1 (05:41):
Yeah, Hmm, so good and absolutely free, you know,
and and really does, like yousaid, make you stand out.
Um, so incredible.
I love that.
Uh, number two is going to beminor tweaks, equal maximum
rewards.
You know, because what we knowis Starbucks.

(06:02):
They could have stuck withprinted labels, but there's
something about that handwrittenname.
It just feels different and,you know, you almost don't even
care how they spell your namebecause it's just so sweet that
you know that they're writing iton there and willing to do that
.
And so how would this translateinside of your salon?
You know, this could truly beas simple as a handwritten thank

(06:25):
you note.
Um, you know, maybe it's likewelcoming somebody in with a
thank you note as part of yourwelcome package, or sending them
a thank you note afterwards, ordoing both, um, you know, just
to let them know that you seethem, they matter, you know you,
you care about them being there.
Another thing, um, that couldbe a minor tweak that would give
you maximum rewards would justbe making those personalized

(06:47):
product recommendations and theneven just following up, you
know, to see hey, last time youtook home X, y, z.
How has that been working outfor you?
Do you have any questions thatwe can answer today.
So just making it personal inthat way, you know, I think
another thing that's reallysimple to do is just remembering
their last big life update,because you know, they know that

(07:10):
you see a lot of people in andout of the salon and so, even if
you're just keeping those notesin the client card that you
have on file, then you can justsimply go back there.
The person at the front deskcan can check in, because what
we know is small things equalbig loyalty.
You know, when you run intosomebody just this weekend ran

(07:32):
into an old client of mine thatnow sees somebody else inside
the salon and we happen to betogether and you know her
husband had just had a healthscare, and so I said you know,
gosh, I just heard about this,you know we've been meaning to
reach out to you, and he wasthere, which was great, so we
knew he was doing well.
And she I said you know, gosh,I just heard about this.
You know we've been meaning toreach out to you and he was
there, which was great, so weknew he was doing well.
And she was like it just meansso much to me that you guys care

(07:53):
so much.
You know, and it's like itseems like a simple little thing
.
But when you do these minortweaks, when you really truly
show people that you care, thatequals big loyalty.

Speaker 2 (08:07):
That's a great story.
I love that story, lindsay.
Yeah, all things equal, bigloyalty, so good.
So another opportunity to thinkabout too is like the social
media magic.
You know nobody's going to beposting a receipt once they
leave the salon, but if you'relike, if your service provider
or salon leaves like a sweetnote, you know, a fun playlist

(08:27):
suggestion or a little likeyou're going to love this color
on you, tag on their bag, likethat's going to get shared
because it's something theywouldn't get anywhere else, and,
you know, make your clientexperience so good that it
markets itself.
We've had a client recently thatjust got diagnosed with cancer.
So she is canceling herappointments, of course, because
unfortunately she's going tolose her hair.

(08:48):
So, like sending her a carepackage in the mail of we
actually sent her like somescalp serum, a little love note,
some things like that, justwishing her the best.
Like she shared that because itwas so important and special to
her.
And so you just have to thinkabout like how can you, how can
you think?
How can you think bigger?
Like you know, most of thethings I notice in our salon

(09:10):
that gets shared doesn't have todo with always their hair.
It may be the littlepersonalized love note that was
left for them, or the we do readthere for Lindsay on the mirror
.
So it's like it's just that'sso magical when you think about
it is like you know, make yourclient experiences so good that
it markets itself.

Speaker 1 (09:27):
I love that, jen, because you know when, when
they're the ones making thoseposts, man, that's so much more
organic and has such a biggerimpact and reach.
You know, because when peoplesee that that other person felt
special when they were in yourspace space, they naturally just
want to feel special too, andso I love that you talked about
looking for those ways to getthem to just organically share

(09:50):
it, and, honestly, you're noteven looking to get them to do
that, you're just being amazingand those things are happening
because of your efforts, and sothat's such an awesome story.
I love that you shared that,you know.
Number four would be connectioncreates lasting clients.
You know, what we know is thebeauty industry is evolving fast
.
You know there's AI booking,digital consultations, virtual

(10:14):
product recommendations, but atthe end of the day, people still
crave connection, and at thebest salons, they don't just
serve clients, they make themfeel special.
You know, one of the thingsthat we have been working um,
you know, to to include in ourservice offerings is going
beyond a color analysis and intoa style strategy, and so, you

(10:36):
know, we started with our VIPguests.
We've been offering them somestyle strategies and man the
buzz that it's been creating inthe salon is awesome because you
know everybody who's around.
When one person is getting astyle strategy is like I want
that.
I don't know what's happeningover there, but I, I want to
know.
You know what colors are goingto make me glow.
I want to know what my faceshape is and some flattering

(10:58):
cuts and colors for that.
I want to know.
You know about my body type.
You know how to flatter it withthe best colors and the best
shapes for my personal shape.
You know it's all based onpeople's DNA and so when you
create that connection withsomebody like they're going to
be lifetime guests, lifetimeclients at the salon, because

(11:18):
they are going to remember whoreally helped them feel
confident when they wentshopping the next time and who
really made them feel confident,you know when they walked into
a wedding and they felt like,wow, my hair looks great, my
makeup looks great, my wardrobeis on point.
Because that's truly whatpeople are coming to us for is
to have more confidence in theworld, and when we create that

(11:39):
connection with them, that'struly what creates those lasting
clients.

Speaker 2 (11:44):
You know that sounded so good.
I mean I can do a stylestrategy, but you set it up so
well.
I think I want my own stylestrategy at your salon.
So just like that's like.
That is just that's just reallyincredible.
When you think about likereally, we are in the
relationship business, we're inthe hospitality business, but
we're truly in the business ofmaking people feel special.
So I love that.

(12:06):
You said that, and so, when youthink about it, here's the
question for you is what's yoursalon's version of writing on
cups?
You know, handwriting might bea lost art, but creating a
business that makes people feelthat value, makes them feel
connected and excited to comeback Like that is timeless and
you have to think about likeStarbucks truly gets it, do you?

Speaker 1 (12:30):
I love that.
It's such a good question and agood thought to ponder.
You know and if you've takenaway some incredible things from
today's episode, you know wewould really love to help you
get more strategies to increaseyour loyalty, your profitability
and your growth.
So if you want more of thosethings, go ahead and text the

(12:51):
word magnetic that'sM-A-G-N-E-T-I-C to 469-283-5590.
Don't worry, it's in the shownotes.
If you're catching this later,um, but, or driving, or
something you can, you can catchup with it later, but we'll
send you the magnetic marketingcheat sheets, and so this is
going to be your shortcut tocreating a salon experience that

(13:14):
keeps clients coming back,because what we know is when we
create more connection,retention and revenue, your
salon will flourish and grow.
So we are grateful for our timetogether today and can't wait
to see the impact that youcreate.