AI vs Authenticity: The Coming Provence Mandate: Episode 1

Is what you're seeing real? In an age where every marketing visual and advertisement is increasingly assisted or even entirely generated by AI, the line between reality and fabrication is blurrier than ever. This shift is challenging consumers, designers, and marketers alike.

Join Santa Cruz Software Labs as we dive deep into The Authenticity Factor with two guests:

• Stephane Bee: Creative Presentation Lead at OLIVER Agency
• Santiago Lyon: Head of Advocacy and Education at Content Authenticity Initiative (CAI) by Adobe

In this episode, we explore:

• What does authenticity truly mean in graphic design and promotion—truthfulness, transparency, or something more?
• Is AI a creative constraint or an opportunity for designers? The discussion tackles the "pride in skill set" and the fear of human value disappearing.
• The acceptable boundary between manipulation and authenticity, particularly in high-stakes fields like photojournalism and financial services.
• Who is responsible for enforcing authenticity? Is it the creators, the publishers, the entire operational chain, or a societal movement?
• The crucial difference between disinformation and misinformation, and why transparency, education, and legislation (or "Prep") are the keys to navigating the future of visual content.

Listen now to understand the new dynamics of trust in our visual world and how the industry is working to create a transparent, authentic future.