Behind the Curtain: Fashion, Technology, and Storytelling with Brittany Hansen

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This episode is packed with practical advice for creators, founders, and anyone trying to be seen in a saturated space. It reminds us that clarity, cultural relevance, and in-person connection may be the most powerful differentiators we have.
00:00 Introduction and Guest Introduction
 Brittany shares her background in design and communication and how it led to co-founding Viiision, a company that helps fashion designers translate their stories across cultures and platforms. Learn more at https://viiision.com/

03:27 Fashion Industry Insights
 Brittany discusses the wave of innovation happening from major design houses down to first-time designers. She shares how tech is enabling creativity and mentions how even a young boy launched a brand called Comfy Monkey. Fashion, she says, is not just clothing—it's art, storytelling, and identity.

08:05 Challenges in Fashion and Entrepreneurship
 Brittany reflects on how fashion is often seen as exclusive, yet it’s one of the most personal and accessible forms of expression. She discusses the uphill battle for small designers trying to gain recognition, and the tension between big brands being too bloated to move and small brands being too resource-constrained to scale.

10:46 The Importance of Storytelling in Business
 She explains how storytelling is the differentiator in a saturated space, sharing a designer's journey repurposing kimonos and another building a community before launching a lingerie line. Her advice: you must resonate deeply, not just speak loudly.

11:21 Political and Economic Impacts on Fashion
 They examine how global politics, trade policy, and supply chain shifts disrupt even the most creative brands. Brittany urges designers to communicate these struggles with their audience as part of their ongoing story—transparency builds trust.

15:56 Personal Stories and Experiences
 Brittany recounts meeting Enrico Quinzi, a designer using foot-scan tech to make bespoke high heels. His mission? Extend the lifespan of comfortable high-heel wear by ten years. Brittany praises his mindset: true innovation solves real pain and speaks with purpose.

27:55 Concluding Thoughts and Advice
 The episode wraps with reflections on identity, entrepreneurship, and excellence. Brittany shares, "Your story is your full power. It’s who you’re becoming and what you’re representing to others."
Notable Quotes
●Good ideas die out every day. You have to make sure you're getting to the public in the correct ways.
●Brands have to find a way to voice who they are and really connect with their consumers right now.
●Fashion is wearable art. Just like art in a gallery, people should move through it, immerse in it, and feel it.
●Passion will only take you so far. If you're not really devoted, you won't survive the grind.
●Your story is your full power. It’s who you're becoming and the only legacy most of us will ever leave behind. Don’t let others write it for you.
Brittany Hansen is an internationally recognized marketing strategist and thought leader, known for helping brands communicate with clarity, elegance, and measurable impact. As Chief Discovery Officer at Viiision, she brings global experience in branding, digital strategy, and contract negotiations to drive connection and conversion at scale. She’s also a specialist in the luxury industry with a special love for Gucci and Hermès, bringing a refined edge to every brand she touches.
Championing Equity and Inclusion
 

The Power of Storytelling
 Brittany is especially known for blending the art of storytelling with the precision of strategy—helping brands go beyond noise to create messages that resonate, build trust, and spark transformation.
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