Starting a Women's Construction Workwear Jeans Brand | Brenda Cumby McBee on Fit, Function & Made in America
In this episode of Santa Fe Fashion Week "Fashion Behind the Curtain Santa Fe Fashion Week Executive producer we sit down with Brenda Cumby McBee, a trailblazing entrepreneur who's redefining workwear for women in the construction industry. Tired of the lack of functional, well-fitting jeans designed specifically for women on the job, Brenda took matters into her own hands — and built a brand from the ground up.
She shares the challenges and triumphs of launching her own line of women’s construction workwear jeans, with a strong focus on fit, function, durability, and — of course — plenty of pockets. Even better? They're proudly made in America.
Whether you're a woman in the trades, a fashion entrepreneur, or someone passionate about supporting American-made products, this conversation is packed with inspiration, insight, and grit.
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