Scalable
Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.
Episodes
KayaYurieff and Jasmine Enberg discuss the biggest news stories in the creatoreconomy this week, including ChatGPT’s launch of ads, a proposed “sin tax” onOnlyFans creators and why a crypto company is investing $200 million in BeastEnterprises.
They also break the news of a first-evercreator summit to be held by Senate Democrats. And they’re joined by HernanLopez, founder of Wondery, who says vertical is the future for podcasts.
Kaya Yurieff and Jasmine Enberg discuss the biggest newsstories in the creator economy this week, including the United Arab Emirate’snew “influencer tax” and the FTC’s influencer marketing guidelines. They alsoexplore how creator economy companies from TikTok to Fanatics are preparing fora big sports year, which includes the Olympics and the FIFA World Cup. They’realso joined by special guest Criswell Fiordalis, co-founder of Gugge...
Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the 1 Billion Followers Summit in Dubai and why the Middle East is becoming a creator economy hub. They also answer questions from listeners, such as how to measure ROI on influencer campaigns and discuss Spotify's new podcasting studios in Los Angeles. They're joined by special guest Scott Brown, the CEO of Second Rodeo,...
Kaya Yurieff and Jasmine Enberg look ahead to the key themes that will shape the creator economy in 2026, including AI, where the money is flowing and how to break through. They also offer their predictions for the year ahead, including MrBeast IPOing, TikTok launching microdramas, and more.
Kaya Yurieff and Jasmine Enberg look back on the biggest moments and themes from the creator economy in 2025. Hollywood really embraced influencers, AI slop ran rampant and TikTok didn’t disappear in the US afterall. Plus, YouTube celebrated its 20th birthday and podcasting had another banner year.
Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the Oscars moving to YouTube and Instagram launching a TV app on Amazon Fire TV devices in the US. They also spoke with more than a dozen experts in the creator economy to get their takes on the state of the creator economy, what the industry should leave behind in 2025 and how the rise of AI will impact creators next year. Plus,...
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including how a Netflix-Warner Bros. Deal puts pressure on YouTube, MrBeast in the hot seat at DealBook and Golden Globes’ podcast nominees. They are joined by YouTuber Jon Youshaei to talk about his new creator finance company “Boring Stuff” and an upcoming docuseries with MrBeast.
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok Shop’s Black Friday and Cyber Monday sales haul, MrBeast’s business ambitions, our first Spotify Wrapped, the ongoing Olivia Nuzzi scandal and more.
Kaya Yurieff and Jasmine Enberg break down what to expect from Black Friday and the holiday shopping season. Plus, they give their take on a new era of slow social media.
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Meta’s big win against the FTC, the ripple effect of Australia’s social media ban and how influencer marketing budgets are changing. Plus, a big shakeup in the podcasting charts.
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok's new podcast partnership with iHeartRadio, an uptick in creator economy M&A deals, MrBeast's new theme park and Meta's scam ad problem.
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Q3 results from Meta and YouTube, Netflix’s push for video podcasters, YouTube TV's dispute with Disney and podcaster Steven Bartlett’s $425 million valuation.
Creator economy experts Kaya Yurieff and Jasmine Enberg discuss the launch of their new media company and why they decided to join the creator economy themselves.
Scalable is designed to help marketers, founders, investors, creators and other professionals make sense of the creator economy by breaking down the biggest news stories with sharp, digestible insights and analysis.
Learn about Scalable’s upcoming newsletter, podca...
Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience.Kaya has spent a decade as a journali...
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