Scale your Omnichannel Marketing by Behavioural Response

Scale your Omnichannel Marketing by Behavioural Response

Strategies and tactics to improve the ROI of your marketing initiatives using omnichannel marketing and marketing automation

Episodes

November 18, 2021

How can businesses sustain profitability in the current climate and continue offering a seamless customer experience (CX)?


Learn more:https://behaviouralresponse.com/remaking-the-customer-experience-during-disruptive-times-a-discussion/

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Strong numbers of consumers are shifting their spending habits due to Covid-19 pandemic. Find out how to adapt your marketing according to the latest trends with Declining Consumer Spending — Where We Stand in 2021 and How It Affects Your Marketing.

Learn more: https://behaviouralresponse.com/declining-consumer-spending-where-we-stand-in-2021-and-how-it-affects-your-marketing/

#branding #business #customer #customerappreciation ...

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Do you want to make better decisions for your company's success, but don't know how?


You could be making better decisions with the right data visualisation software. Behavioural Response can help you get a more holistic insight into your data by providing you with the right tools for the job.


Comparison of Fourteen Data Visualisation Tools - Part II

https://behaviouralresponse.com/comparison-of-14-data-visualisation-tools-part...

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Do you want to adopt a data visualisation tool to help with your decision making?


Data visualisation software is the key to unlocking insights that will take your business to the next level. It’s an essential part of any marketing stack and one that you don't want to miss out on.


We are experts in data visualisation software, so we can help you find the perfect solution for your business. Reach out today and we can provide a more...

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Are you considering Implementing a Customer Data Platform (CDP) solution? Here’s a comprehensive comparison guide of 11 industry-leading Customer Data Platforms (CDPs) to create a highly personalized and predictive customer journey.



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Customer feedback is a treasure trove of groundbreaking ideas. It helps you see your business strategy from a different perspective and gives you the tools to make the changes needed to make your business a success. However, there are some factors needed to consider in the appropriateness of the customer feedback equation.


Learn more: https://behaviouralresponse.com/customer-feedback-when-to-stop-listening/


#customerfeedback #custome...

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There are three main omnichannel pricing strategies to consider whether you’re pricing products for your website, your physical store, or beyond— and here's everything you need to know about them as well as the advantages and disadvantages to choosing the right one.


https://behaviouralresponse.com/omnichannel-pricing/

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October 1, 2021

Companies are facing rapid digital transformations from internal operations, marketing and product delivery due to COVID-19 pandemic restrictions. However, many factors have to be taken into account before moving to digital. Check out this is a quick guide to what companies need to consider when transforming their operations digitally.


Learn More: https://behaviouralresponse.com/go-digital-first-or-not/

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Working remotely is moving quickly from benefits to norms. Here's how you can effectively manage your remote marketing team to create an agile and compact team of marketing specialists.


Learn More: https://behaviouralresponse.com/the-future-of-workforce-why-and-how-to-manage-a-remote-marketing-team/?preview_id=6909&preview_nonce=2285040022&preview=true

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Find out how consumer behaviour changes following the COVID-19 pandemic as customers respond in various ways with different attitudes, behaviours and buying habits.


Learn More: https://behaviouralresponse.com/consumer-behaviour-changed/

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Finding the right Customer Data Platform for your company is not an easy process. Check out this comprehensive guide to help you easily identify the best CDP for your company.

Learn More: https://behaviouralresponse.com/how-to-select-a-customer-data-platform-cdp/

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Check out how the Internet of Things (IoT) brings new meaning to the omnichannel customer experience that allows a new level of engagement.

Learn More: https://behaviouralresponse.com/use-iot-to-enhance-the-omnichannel-experience/

 

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Learn how to embrace advanced data, analytics and technologies like automated machine learning to deliver a personalised and relevant customer experience across all channels.

Learn more here:https://behaviouralresponse.com/deliver-personalised-and-memorable-customer-experience-cx/?et_fb=1&PageSpeed=off

 

 

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The FinTech revolution will continue to affect the everyday lives of business owners and individuals in the foreseeable future; and here's how businesses can easily adapt to drastic technology-driven changes to stay ahead of the competition and meet customers' needs:

https://behaviouralresponse.com/fintech-revolution-of-the-customer-experience-applying-the-lessons-learned/

#FinTech #FinancialTechnology #MarketingAutomation ...

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Discover this powerful marketing platform that has the capabilities to take on many facets of marketing, including multi-channel campaign execution, dynamic customer journey, social media engagement, advertising, as well as a data management platform.

#SalesforceMarketingCloud #MarketingCloudSuite #JourneyBuilder #EmailStudio #SalesforceAudienceStudio #SalesforceDataStudio #Advertisingstudio #SocialStudio #InteractionStudio #Mobi...
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Do you want to create a meaningful connection, generate more pipeline and empower sales to close more deals? Here is a powerful B2B marketing automation solution that will give you the tools to build, deploy and manage online marketing campaigns that deliver real results.

https://behaviouralresponse.com/how-to-delight-your-customers-through-their-buyers-journey-with-pardot/ #Pardot #CustomerJourneyOptimisation #Trailhead #LeadMa...
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If you need to organise, access, and personalise your marketing content, The Adobe Marketing Cloud platform essentially offers you all you need to get in-depth information with respect to collaboration with your customers and the ability to consistently deliver the best experiences to each customer across all channels.

#AdobeMarketingCloud #AdobeCloudExperience #AdobeCampaign #AdobeAnalytics #AdobeTarget #AdobeAudienceManager #Adob...

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Learn how you can easily optimise the customer journey with Marketo to identify, engage and speed up the customer experience from start to finish and across multiple channels and touchpoints.

https://behaviouralresponse.com/how-to-optimise-the-customer-journey-with-marketo-engage/

#Marketo #MarketoEngage #CustomerJourneyMap #MarketingAutomation #EmailMarketing #LeadManagement #RevenueAttribution

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Do you want to stay on top your non-linear customer journey? Here's how to effectively cap customer journey non-linearity to ensure long-term growth and keep pace with change.

https://behaviouralresponse.com/the-evolution-of-non-linear-customer-journey-when-to-cap-the-interaction-points/

#CustomerJourney #MarketingAutomation #NonLinearCustomerJourney #CustomerJouurneyOptimisation
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Understanding the overall challenges and opportunities for engaging customers real time is pivotal to strengthen relationships and increase customer loyalty. Know how to achieve a real-time customer engagement by providing customers a contextually relevant interaction at the speed and cadence that matters to them.

https://behaviouralresponse.com/achieving-real-time-engagement-challenges-opportunities-to-consider/

 

#RealTimeEngageme...

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