Scaling Green-Tech

In episode 11 of the Scaling Green-Tech podcast, Katherine Keddie sits down with Anne Snelson and Becky Lane to explore how we can accelerate decarbonisation in the domestic built environment. Anne Snelson is a carbon literacy training specialist who works with major corporates to embed climate awareness and drive organisational change. With a background spanning transport, telecoms, and construction, she now focuses on equipping l...

In this episode of Scaling Green-Tech, Katherine Keddie is joined by Tim Rault-Smith, a seasoned scale-up leader turned startup advisor, who now helps founders navigate growth in the EV technology space. Tim was one of the early employees at ForgeRock, the Identity and Access Management software company that rapidly scaled from a small European team to IPO on the New York Stock Exchange before its acquisition in 2023. Tim reflects ...

In episode 9 of the Scaling Green-Tech podcast, Katherine Keddie and Matt Jaworski share a hands-on guide to auditing your online presence. They break down where to start, from mapping your digital touchpoints and pulling data, to analysing website speed, SEO performance, and social media engagement. Along the way, they share practical tips for getting more from tools like LinkedIn, Google Analytics, and Bing Webmaster, and explain...

In episode 8 of the Scaling Green-Tech podcast, Katherine Keddie speaks with Mitesh Jagatia, founder of Eco Ventures Counsel, a pro bono initiative offering free legal support to early green-tech startups across the UK. 

Mitesh unpacks the most common legal challenges climate founders face, from commercial contracts and employment law, to corporate governance and intellectual property. We discuss how to talk about your product w...

In episode 7 of the Scaling Green Tech podcast, Matt Jaworski speaks with Dr. Aled Roberts, founder of Dekiln, a startup cutting the carbon footprint of ceramic tiles by 94% through an innovative process that removes the need for kiln firing entirely. 

Aled shares how nature-inspired design, recycled materials, and bio-based coatings are unlocking new possibilities in tile manufacturing - from vibrant colours to embedded natura...

In episode 6 of Scaling Green-Tech, we’re joined by Beth and Leo, co-founders of Feasibly (formerly Local Energy Systems) - a startup using machine learning to speed up how solar projects get off the ground. After two years of deep R&D and grant-backed development, Feasibly is now helping renewable energy developers assess solar sites in minutes, not months.

We explore their startup journey from Durham Venture School to Innovate...

In episode 5 of the Scaling Green Tech podcast, Katherine Keddie speaks with Rhea Dabriwala and Naveen Shivalingam, the co-founders of GroundUp, a pioneering startup transforming India’s agricultural residue into high-impact biochar. They unpack how GroundUp is building a new generation of industrial-scale biochar hubs that don’t just remove carbon from the atmosphere, but also regenerate soil, boost farmer livelihoods, and unlock ...

In episode 4 of the Scaling Green Tech podcast, Adopter co-founders Katherine Keddie and Mat Jaworski sit down with James Clench, founder, and Abigail Smith, director, or PR agency Harpswood and the team who supports Octopus Energy’s global comms strategy.

They break down what PR really means for climate startups - from when to invest, how to land coverage, what journalists are actually looking for, and why most press releases m...

In episode 3 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie sit down with Joanna O’Malley, Partnerships Manager at NatureFinance, to unpack the real value of climate events - and how to make them work for you. Drawing on experience running over 100 sessions across COPs, climate weeks, and global finance summits, Joanna shares practical insights on how small teams can punch above their weig...

In episode 2 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie explore one of the biggest risks facing early-stage green-tech companies: greenwashing. As regulation tightens and investor scrutiny grows, being vague or overly optimistic about your impact can undermine your credibility and your ability to scale.

They break down the six types of greenwashing every climate tech company should know...

In episode 1 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie dive into why websites matter, especially for early-stage climate founders. Even if you’re still at the idea stage, having a simple, functional, and up-to-date site can make all the difference when it comes to credibility, traction, and first impressions with investors or partners.

They unpack five common mistakes they see all the ...