Why Seeing Others’ Gifts May Be Your Greatest Gift with Rob White | Ep 80

Many leaders focus on skills, but Rob White built his career on purpose, passion, and a belief in serving others. In this heartfelt episode, host Madeleine MacRae sits down with Rob, Brand President at Monster Tree Service, to unpack how values-driven leadership, a love for small business, and the courage to follow divine direction can lead to enduring impact.

From launching a Rainbow Restoration franchise with zero handyman skills to running multiple FastSigns locations and now leading a national tree service brand, Rob’s journey is filled with unexpected turns, moments of heartbreak, and hard-earned wisdom. His story is a testament to what’s possible when business becomes a vehicle for purpose, and leadership is rooted in love, not ego.

Key Takeaways

• Why not having “skills” can actually be a superpower in business
• How faith and values-based leadership influence every decision
• Why franchising isn’t passive income; it’s a people-first business
• The heartbreak of leadership and why it’s still worth it
• The power of hiring leaders before you feel ready
• How small acts of alignment build long-term impact

In This Episode

• [00:00] Introduction to Rob White
• [03:31] Rob’s journey into franchising and small business
• [05:13] Becoming a brand president and family decisions
• [06:59] Owning multiple franchises and Fast Signs story
• [08:16] Board membership and broader franchise experience
• [10:25] The importance of passion and love in business
• [14:26] Recognizing and nurturing talent in others
• [17:32] Systems, training, and the three T’s
• [20:07] Leadership heartbreak and betrayal
• [26:26] Sacrifice, family, and the law of the lid
• [29:53] Favorite business philosophy
• [31:03] Defining success and the success algorithm
• [35:29] Closing and contact information

Notable Quotes

• [06:02] “I believe that God puts opportunities in front of you. He puts the license in front. You just have to take action.” — Rob White
• [16:22] “I enjoy bringing out the best in others. That’s where I get joy.” — Rob White
• [23:56] “Service businesses are not absentee. Not the ones I’ve ever seen. You have to be involved.” — Rob White
• [28:40] “Every time I paid more than I wanted to for talent, it worked out. It always grew the business.” — Rob White
• [31:42] “ God has blessed me, but I'm not finished yet.” — Rob White

Our Guest

Rob White is the Brand President of Monster Tree Service under Authority Brands, a home services franchise platform. With over two decades of leadership experience across brands like Rainbow Restoration, Mosquito Squad, and FastSigns, Rob has served in nearly every role in the franchise ecosystem—from owner to advisor. He’s driven by faith, family, and a mission to build businesses that serve people, not just profits.

Resources and Links

Rob White

• Website – https://www.monstertreeservice.com/
• Website – https://www.authoritybrands.com/
• LinkedIn – https://www.linkedin.com/in/rob-white-trexlo
• Email – [e-mail] or [e-mail]

Madeleine MacRae

• Website –