Great Content Wins Deals for B2Bs - Digital Selling

The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there.  Here’s the show outline: -

Show #2 Creating Content Prospects Want

• The Problem with Marketing & Content
• Dark Funnel & Dark Social
• Brochures & Books
• The Difference Between Blogs & Articles
• Personas vs Relevance – Primary/Secondary…
• Create Anything a Prospect Wants
• Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -
  • Show 1 - Live Streaming: B2B Advice
  • Show 2 - Live Streaming: Digital Content for B2B Success
  • Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
  • Show 4 - Live Streaming: Engaging B2B Prospects at Scale
  • Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
  • Show 6 - Live Streaming: Digital Selling Review