There are four stages of exit based on both your financial readiness and mental readiness to exit your business.
Most fall in the "stay and grow" phase and unfortunately most get to the "get me out at the highest price" phase. The latter is the desperate phase when you have to get out even when you're not financially ready. This is the phase you want to avoid!
We want to move you from the "stay and grow" stage to the "Rich and Ready To Go" phase. This is where you'll get to choose the terms; this is where you'll get you're Profitable Exit.
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