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January 11, 2024 18 mins

I have witnessed so many business owners run themselves to the ground over the years.  We all know running a business is hard work and takes a lot of your energy and time, even when you have a team.  We often struggle to get by now and enjoy life, so we don’t necessarily put much away for that rainy day.  You give a lot; you miss a lot.  And when it comes to the end of the day, we either have little to show for it or what we think our business is worth isn’t what others think it’s worth.  (In fact, only 30% of business owners who put their businesses up for sale actually sell their companies.)
 
 To me, that’s just wrong!  I want business owners to live life on their terms, not only now, but when they decide to hang it up or move on to something else
 
 That being said, in this episode we’re going to discuss why you should start with your endgame when it comes to running your company.

Find out:
> Why this is so personal to me
> How starting with your endgame brings clarity, refined focus and better results faster
> Discovering the importance of finding the short-game / long-game balance

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