Scent World

If Jurassic Park recreated dinosaurs, could we do the same for flowers? Scientist and founder Jasmina Aganovic thinks so, framing her work as “science possibility, not science fiction.” Her brand, Future Society, is bringing extinct flowers back to life—as fragrances. They’ve partnered with some of the world’s best perfumers, who used DNA sequencing data to let their imaginations run wild. Just like that, their Scent Surre...

Andre Drummond, a 2x NBA All-Star, recently made history with his 10,000th career rebound. Known for his precision and power on the court, Andre’s game is as much about mental strength as it is physical. And it turns out he’s quite the scent connoisseur. Inspired by his Jamaican roots, he partnered with Drift to create Bungalow, his own signature car scent.

In this episode, Andre sits down with Brittney Jackson Moseley,...

Bee Shapiro, a beauty editor for The New York Times for over a decade, never imagined she’d start her own fragrance brand. But when she became pregnant with her daughter, Ellis, and began cleaning up her beauty routine, she noticed a lack of sophisticated, clean fragrance options. In 2015, she founded Ellis Brooklyn as a modern American brand that seamlessly integrates into everyday life. The result? Fan-favorites like Flo...

As the daughter of a Jamaican mother and an American father, Keta Burke-Williams often felt like the girl who never fit in. Fragrance became a powerful way for her to escape. In 2022, she founded Ourside with a collection of three scents, each inspired by a daydream: Dusk, Moon Dust, and Nostalgia. It's an invitation to explore a world where your senses are free to play and wander beyond the ordinary—a world where every fr...

“You can travel anywhere in the world with a fantastic fragrance,” says John Molloy, who co-founded Memo Paris in 2007 with his wife, Clara Molloy. The duo has since captured over 92 unique global destinations into a range of irresistible scents. They’ve pioneered leather fragrances, creating 15 unique scents that capture the richness and complexity of this classic note. All in all, their brand is about helping you fin...

Vanilla is having a big moment and it’s not hard to see why. This cozy, sweet note brings a sense of warmth and comfort that just hits differently. Think of the nostalgia of baked cookies or that first sip of a vanilla latte—pure bliss, right? Lately, it feels like every perfume brand is jumping on the vanilla bandwagon, releasing scents that elevate the note and showcase its versatile charm. Whether mixed with florals, sp...

Vanilla is having a big moment and it’s not hard to see why. This cozy, sweet note brings a sense of warmth and comfort that just hits differently. Think of the nostalgia of baked cookies or that first sip of a vanilla latte—pure bliss, right? Lately, it feels like every perfume brand is jumping on the vanilla bandwagon, releasing scents that elevate and showcase its versatile charm. Whether mixed with florals, spices, or ...

They say, “don’t quit your job after your first Burning Man,” but that’s exactly what Rob did. He left behind a successful career as a retail executive and went on a journey to reconnect with himself. It was during a plant ceremony that he gained clarity on a new life purpose: opening a gender-free shopping environment. Less than a year later, in 2018, he launched The Phluid Project, a queer-centric store in New York City,...

“It was surprising to see a couple of beauty rookies do everything right,” says James Manso as he reflects on his first encounter with House of Bō. Over tacos and margaritas, co-founders Bernardo Möller and Giancarlo Pérez opened up about their vision for the brand: fusing Mexican artistry with slow, experiential perfumery. Since launching in 2021, they’ve created sophisticated takes on a rose (Rosario), an oud (Infinitoud...

Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant fan-favorite and remains their #1 bestseller after more than three decade...

Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant fan-favorite and remains their #1 bestseller after more than three decade...

From the early 2000s to today, celebrity fragrances have played a major role in pop culture, capturing the essence of our favorite stars in a bottle. Whether it's the nostalgia of a classic or the excitement of a new release, these scents have become legendary in their own right.

Kicking off our bonus “Having a Moment” series, where we bring you the latest fragrance trends, TikTok sensation @paulreactss returns with Scentbi...

“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents.

In this episode, Fabrice sits...

What did Los Angeles’ grunge era smell like? Rosie Jane Johnston remembers well. After moving to the city from Sydney in the 1990s, she built a career as a celebrity makeup artist and created Leila Lou as her “calling card.” Little did she know this scent would lead her to launch By Rosie Jane in 2010 as the first clean fragrance brand. Bringing a casual, down-to-earth approach, she wants it to feel like wearing your “favo...

Nicole Miller is one of the most legendary names in fashion. She started out in the early ‘80s with runway shows that became the talk of the town, showcasing the biggest supermodels of the time: Naomi Campbell, Linda Evangelista, and Tyra Banks. Nicole’s designs don’t just walk the runways — they’re worn by the likes of Beyoncé, Angelina Jolie, and Cyndi Lauper, each piece telling its own story of elegance with a hint of r...

To try new fragrances, it was common to make a trip to a department store perfume counter. In came Scentbird. In 2014, Mariya and her co-founders built a scent recommendation platform. Soon people started asking to sample the fragrances, and almost five iterations later, the idea came to be: a 30-day supply of a fragrance of your choice. Today Scentbird offers 800+ fragrances to 700,000+ monthly subscribers in the U.S. and...

In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live.

This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird.

In Part 2, we feature Ingrid Nilsen (The New Savant), Bernardo Möller (House of Bō), Ulrich Lang (Ulrich Lang), and Lev Glazman (The Maker)...

In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live.

This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird.

In Part 1, we feature David Moltz (D.S. & Durga), Vicken Arslanian (Commodity), Malaika Jones (Brown Girl Jane) and Fabrice Croisé (Sce...

What do men's and women's top fragrances have in common? It comes down to 13 notes that are perfectly gender-fluid. This was one of the "a-ha!" moments for Scentbird while developing its very first fragrance line: Confessions of a Rebel, which launched in 2018. The team set out to push against outdated archetypes and invite raw, unfiltered self-expression that goes beyond the binary. One of the creative forces behind the b...