Scent World

In the enchanting world of Wicked, every detail contributes to the spellbinding magic—including fragrance, of course. To truly step into their roles as Glinda and Elphaba, Ariana Grande and Cynthia Erivo used scent to channel their characters.

Who better to share our Wicked-inspired scents than fragrance besties, beauty editor Marianne Mychaskiw and TikTok fragrance influencer Paul Fino, a.k.a. @paulreactss? In this episode...

For over 30 years, Mandy Aftel has been a trailblazer in natural perfumery, crafting exquisite fragrances without synthetics—a rarity in today’s industry. Through her renowned Aftel Archive of Curious Scents in Berkeley, California, Mandy tells the story of humanity through the story of scent, weaving the centuries-old connection between natural ingredients and past civilizations into her work. As the founder of Aftelier P...

Funmi Monet (@FunmiMonet) is known for her impeccable taste in luxury scents and passion for self-care. She’s the “fave fragrance auntie” you turn to for spot-on reviews and personalized gift ideas—a trusted guide for anyone looking to refine their collection. With a background in mental health, she brings a unique perspective to scent curation, helping her audience discover fragrances that resonate emotionally and elevate...

Tyson Beckford is one of the most recognizable faces in the world. In the 90s, he became the face of Polo Ralph Lauren, launching a career as one of the most successful and groundbreaking supermodels in the fashion industry. From gracing hundreds of magazine covers to starring in iconic Britney Spears and Toni Braxton music videos, Tyson has left a lasting mark on fashion and pop culture. He’s modeled for Beyoncé’s Ivy Par...

Kudzi Chikumbu (@SirCandleMan) is the “bougie uncle” everyone needs. His candle obsession began during a serendipitous trip to Paris, and since then, he’s become one of the most followed fragrance connoisseurs. He even wrote the book on it: Let It Burn: Illuminate Your Life with Candles and Fragrance, where he explores how lighting a candle is more than a simple act—it’s a ritual that transforms both your physical space an...

Inspiring children to “bake” the world a better place for decades, Strawberry Shortcake has long been an icon for her cheerful attitude, emphasizing that even the smallest efforts can make a huge difference. Scentbird's product development team worked to translate her sweet, joyful spirit into scent form, using the scented dolls and the sweet treat that shares her name as muses.

Who better to share their first impressio...

If Jurassic Park recreated dinosaurs, could we do the same for flowers? Scientist and founder Jasmina Aganovic thinks so, framing her work as “science possibility, not science fiction.” Her brand, Future Society, is bringing extinct flowers back to life—as fragrances. They’ve partnered with some of the world’s best perfumers, who used DNA sequencing data to let their imaginations run wild. Just like that, their Scent Surre...

Andre Drummond, a 2x NBA All-Star, recently made history with his 10,000th career rebound. Known for his precision and power on the court, Andre’s game is as much about mental strength as it is physical. And it turns out he’s quite the scent connoisseur. Inspired by his Jamaican roots, he partnered with Drift to create Bungalow, his own signature car scent.

In this episode, Andre sits down with Brittney Jackson Moseley,...

Bee Shapiro, a beauty editor for The New York Times for over a decade, never imagined she’d start her own fragrance brand. But when she became pregnant with her daughter, Ellis, and began cleaning up her beauty routine, she noticed a lack of sophisticated, clean fragrance options. In 2015, she founded Ellis Brooklyn as a modern American brand that seamlessly integrates into everyday life. The result? Fan-favorites like Flo...

As the daughter of a Jamaican mother and an American father, Keta Burke-Williams often felt like the girl who never fit in. Fragrance became a powerful way for her to escape. In 2022, she founded Ourside with a collection of three scents, each inspired by a daydream: Dusk, Moon Dust, and Nostalgia. It's an invitation to explore a world where your senses are free to play and wander beyond the ordinary—a world where every fr...

“You can travel anywhere in the world with a fantastic fragrance,” says John Molloy, who co-founded Memo Paris in 2007 with his wife, Clara Molloy. The duo has since captured over 92 unique global destinations into a range of irresistible scents. They’ve pioneered leather fragrances, creating 15 unique scents that capture the richness and complexity of this classic note. All in all, their brand is about helping you fin...

Vanilla is having a big moment and it’s not hard to see why. This cozy, sweet note brings a sense of warmth and comfort that just hits differently. Think of the nostalgia of baked cookies or that first sip of a vanilla latte—pure bliss, right? Lately, it feels like every perfume brand is jumping on the vanilla bandwagon, releasing scents that elevate the note and showcase its versatile charm. Whether mixed with florals, sp...

Vanilla is having a big moment and it’s not hard to see why. This cozy, sweet note brings a sense of warmth and comfort that just hits differently. Think of the nostalgia of baked cookies or that first sip of a vanilla latte—pure bliss, right? Lately, it feels like every perfume brand is jumping on the vanilla bandwagon, releasing scents that elevate and showcase its versatile charm. Whether mixed with florals, spices, or ...

They say, “don’t quit your job after your first Burning Man,” but that’s exactly what Rob did. He left behind a successful career as a retail executive and went on a journey to reconnect with himself. It was during a plant ceremony that he gained clarity on a new life purpose: opening a gender-free shopping environment. Less than a year later, in 2018, he launched The Phluid Project, a queer-centric store in New York City,...

“It was surprising to see a couple of beauty rookies do everything right,” says James Manso as he reflects on his first encounter with House of Bō. Over tacos and margaritas, co-founders Bernardo Möller and Giancarlo Pérez opened up about their vision for the brand: fusing Mexican artistry with slow, experiential perfumery. Since launching in 2021, they’ve created sophisticated takes on a rose (Rosario), an oud (Infinitoud...

Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant fan-favorite and remains their #1 bestseller after more than three decade...

Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant fan-favorite and remains their #1 bestseller after more than three decade...

From the early 2000s to today, celebrity fragrances have played a major role in pop culture, capturing the essence of our favorite stars in a bottle. Whether it's the nostalgia of a classic or the excitement of a new release, these scents have become legendary in their own right.

Kicking off our bonus “Having a Moment” series, where we bring you the latest fragrance trends, TikTok sensation @paulreactss returns with Scentbi...

“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents.

In this episode, Fabrice sits...