All Episodes

August 15, 2024 38 mins

As the daughter of a Jamaican mother and an American father, Keta Burke-Williams often felt like the girl who never fit in. Fragrance became a powerful way for her to escape. In 2022, she founded Ourside with a collection of three scents, each inspired by a daydream: Dusk, Moon Dust, and Nostalgia. It's an invitation to explore a world where your senses are free to play and wander beyond the ordinary—a world where every fragrance is a gateway to a place that exists only in your mind, yet feels incredibly real.

In this episode, Keta sits down with Marianne Mychaskiw, who leads communications at Scentbird. She discusses embracing community at the heart of Ourside as a truly New York brand (with every scent formulated and manufactured in the Bronx), fragrance rituals anyone can practice, and the Jasmine flower that led to her most personal scent yet.

Highlights:

• Introducing Ourside

• How to "rewild" your spirit

• NYC community roots

• "I was always searching for belonging"

• Diversity in fragrance

• Daydreams as inspiration

• Moon Dust (a witchy scent)

• The Discovery Set

• Dusk (a boozy scent)

• Collaborating with perfumer Darryl Do

• Nostalgia (a love-it-or-hate-it scent)

• The smell of figure skating

• What's next? Daydreams from Jamaica

• Ourside's R&D Insiders

• Keta crafts scents inspired by dreams from across the internet

• Keta's dream for the world

Featured Fragrances:

Dusk by Ourside

Moon Dust by Ourside

Nostalgia by Ourside

Discovery Set by Ourside


Soak in all of our audio and video content at https://podcast.scentbird.com.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
New Heights with Jason & Travis Kelce

New Heights with Jason & Travis Kelce

Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.