School Communications Scoop

Picture the last time you scrolled a website on your phone. Did you read the paragraphs first—or did the images tell you, in a heartbeat, whether you were in the right place? Parents judge a school site in the same way. A shot of engaged students in a bright makerspace shouts innovation! long before a headline can.

Visuals build emotional connection, speed comprehension, and make information stick—key reasons we’ve urged schools for...

If Parts 1 and 2 explained what terrific service looks like, Part 3 shows how to teach it, practice it, and keep it pulsing through your halls long after the kick-off workshop. Because the best school customer service training isn’t a PowerPoint—it’s a living, laughing, problem-solving culture.

Training tactics that work (and don’t bore anyone to tears). Here are five proven ways to turn mandatory PD into “Can we do this again next ...

Great school customer service training doesn’t stop at catchy greetings and mission statements. Today, we’re sharpening the tools that turn everyday conversations into relationship-building moments:

1. Active listening – hear what’s said and unsaid
2. Grace under pressure – defuse difficult situations without breaking a sweat
3. Intentional word choice – use language that moves people toward solutions

By the end you’ll have concrete dr...

Parents, students, staff, and community partners judge your school long before anyone sets foot on campus. A snappy email reply, a friendly “How can I help?” at the front desk, or a quick website update can build trust—or break it. In public education, good enough is yesterday’s news. Families today expect concierge-level support, and the schools that deliver consistent, positive school customer service win enrollment, loyalty, and...

In the world of education, communication is everything. Whether it’s a parent checking on enrollment requirements, a student looking for the bell schedule, or a teacher needing quick access to a district policy, the flow of information can make or break the user experience. And let’s be honest—school websites are often overflowing with information, yet still leave visitors feeling overwhelmed and underinformed.

That’s where an AI ch...

Ever clicked on a broken link and felt that pang of frustration, like biting into a cookie expecting chocolate chips and getting raisins instead? (Sorry, raisin fans!) Or did you spot a glaring typo on an otherwise awesome website and wonder if anyone else noticed? Your school’s website visitors feel the same way. That’s why quality checks on your school website are as essential as morning coffee on a Monday—trust us, you don’t wan...

Creating a school website is more than just piecing together pages online; it’s about telling your school’s story in a professional, user-friendly, and visually compelling way. At School Webmasters, we’ve been perfecting the art and science of school website development for over 23 years. 

Our streamlined, step-by-step approach ensures that every project is handled with care, expertise, and attention to detail. Whether you...

Every school has a story to tell. From the triumphs of its students to the dedication of its staff, a school’s unique identity is shaped by the people’s experiences within its walls. These stories aren’t just anecdotes; they’re powerful tools that can transform your school’s website into a compelling gateway, inviting families to explore and engage with your community. Understanding the power of storytelling can help you effectivel...

How can your school website make or break parent engagement?

In today’s digital age, school customer service is more than answering phone calls or resolving in-person concerns. It’s about providing a seamless, accessible, and user-friendly experience for parents, students, and the community—and much of that experience happens online. Schools that prioritize customer service through their websites build trust, enhance commu...

Attending a tech school, trade school, vocational school, or other job training program offers various advantages that can benefit many individuals. Are you sharing these benefits and effectively marketing your vocational school to increase enrollment and attract students and staff? 

If you haven’t already one so, here are some key benefits you should be sharing on your school website and in your marketing your vocational school:

For...

Many parents are looking for the best educational solution for their children. Some are looking for pre-schools, others are selecting the right K-12 district. Either way, they are making choices, and for you to become one of those choices, you need to take ongoing steps to boost your school’s enrollment.

With many states making school choice an option, parents have choices and are no longer required to put their children in the near...

The concept of school choice has gained significant momentum in recent years, reshaping the educational landscape. It introduces a competitive dynamic, urging schools to adapt and innovate to attract students. However, this competition must remain ethical, prioritizing transparency and student welfare. 

By embracing ethical strategies, schools can position themselves as institutions that not only provide quality education ...

Let’s be honest: your school’s website is one of your most important tools for communication and engagement. It's often the first impression prospective families get of your school, and it's also where your current families turn for information. 

But is it serving its purpose? Are parents actually using it the way you hope they are? Let’s explore what parents look for in a school website and how you can make sure...

In today’s competitive educational landscape, a strong reputation is key to attracting prospective families, retaining students, and solidifying community trust. One of the most powerful tools in the arsenal of school marketing, school public relations, and school communications is testimonials. These authentic, first-hand accounts from students, parents, alumni, and staff provide a credible and relatable endorsement of your instit...

When it comes to running a school, having a professional online presence is not just beneficial—it's essential. That’s why many institutions turn to School Webmasters, the trusted school website provider, and school web design professionals to manage their digital needs effectively. 

Outsourcing your school web design projects and management to School Webmasters is a smart move.

For more information or help with your s...

So, now that we are heading into the second half of the school year, it is the perfect time to review the school website and refocus on how you can better communicate with and engage your parents and students.

Here are five New Year resolutions that you can use to improve your school communications. It is worth the effort, and you’ll realize long-term results that will benefit your school all year long.

For more information or help w...

Many academics and school administrators hate to think of their institution as a business, so even the thought of marketing makes them uncomfortable. Somehow, they are convinced that attracting leads and customers detracts from their primary objective of providing a quality education.

But the reality couldn’t be more different. School marketing strategy is just another term that refers to practices for improving your community. Scho...