SchoolCEO: K-12 Marketing + Communications
School CEO podcast takes a deep dive into the minds and hearts of the country’s most successful and innovative school leaders and subject matter experts on the topics of brand, culture and marketing strategies for schools. Join us in our discussions where we explore how the role of education is changing and learn private sector best practices that can be adopted into the way you lead your team and shape your community. Whether you're a superintendent, communications director, a principal or in another role, this show will help you better understand how to shape and lead your schools. Inspired by SchoolCEO Magazine, our original research, case studies, and marketing guides are all tools to equip you to become a better leader in a time of rapid change in public education.
Episodes
Today we discuss why you should keep all two-way communication to a single platform.
Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours.
Check out SchoolCEO Magazine’s survey What Parents Want for more insights.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitte...
SchoolCEO Podcast Season 4, Episode 41: Positive Two-Way
Summary:
Today we discuss why two-way communication should be a tool for sharing positive updates.
Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours.
Check out SchoolCEO Magazine’s survey What Parents Want for more insights.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Summary:
Today we discuss why two-way communication is so important.
Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours.
Check out SchoolCEO Magazine’s recent survey What Parents Want.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
Summary:
This year’s SchoolCEO conference is all about breaking through the noise to differentiate your district in an era of school choice. Join us September 24th & 25th in Little Rock, AR!
Click here to sign up for the SchoolCEO Conference and don’t forget to use the code “podcast” for a $100 discount!
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and con...
Summary:
Today we discuss how to address crisises in your strategic communications plan.
Listen to our longer Season 3 podcast episode on communicating in a crisis.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eilee...
Summary:
Today we discuss creating content guidelines and calendars into your comms plan.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the...
Summary:
Today we continue to discuss the best digital channels for your communication strategy, focusing on social media this time.
Show Notes:
Listen to Does Social Media Work for Schools? to hear more about social media’s role in school communications.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school...
Summary:
Today we discuss the next step for creating a long term communication strategy—choosing the right channels for the right audiences.
Show Notes:
Read our findings on What Parents Want from their school or district communications.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
Summary:
Today we discuss Step 3 for creating a comprehensive comms strategy—crafting your key messages (without alienating your audience).
Show Notes:
For more advice on crafting your key messages in language that appeals to parents, check out Decoding Your School Communication from the Winter 2025 edition of SchoolCEO Magazine.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo...
Summary:
Today we discuss Step 2 for creating a comprehensive comms strategy—segmenting your stakeholders.
Show Notes:
For more advice on crafting your own audience personas, check out Personas of Interest from the Winter 2025 edition of SchoolCEO Magazine.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
Summary:
Today we’re discussing the first step in designing a long term communication plan: gathering feedback.
Show Notes:
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
Sc...
Summary:
Today we’re reviewing some of our biggest takeaways from this year’s NSPRA National Seminar.
Show Notes:
Read our original research projects to find out What Milennial Teachers Want, how everyone benefits when school comms pros have A Seat at the Table, and how school communications benefit when Supers, CTO’s and Comms share Common Ground.
Subscribe to our newsletter at https://www.schoolceo.com/subs...
Summary:
Today we’re replaying our interview with NSPRA 2025 Presidents Award Winner Lesley Bruinton, APR on the subject of strategic communication.
Show Notes:
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo....
Summary:
Today we review our SWOT analysis of school comms and discuss where to go from here.
Show Notes:
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered...
Resumen:
Hoy discutimos cómo involucrar en lugar de alienar a su comunidad de habla hispana.
Mostrar notas:
Este episodio presenta extractos de un artículo de la revista SchoolCEO de 2022, On the Air with LOBO Live de Melissa Hite.
Suscríbete a nuestro boletín en https://www.schoolceo.com/subscribe-now/.
Visítanos en schoolceo.com y conéctese con SchoolCEO en LinkedIn o X/Twitter @school_ceo.
Si tienes una historia que te gustaría ...
Summary:
Today we discuss how to engage rather than alienate your Spanish speaking community.
Show Notes:
This episode features excerpts from a 2022 SchoolCEO Magazine article, On the Air with LOBO Live by Melissa Hite.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
Summary:
Today’s episode is an encore of our 2021 interview with Derek W. Black, author of Schoolhouse Burning.
Show Notes:
Read Schoolhouse Burning by Derek W. Black.
Secure tickets to this year’s SchoolCEO Conference Sept. 24th-25th to see keynote speaker Derek W. Black.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or ...
Summary:
Today we discuss ways to communicate effectively in an emergency.
Show Notes:
Donate to the Kerr County Flood Relief Fund here.
This episode features excerpts from a 2020 SchoolCEO Magazine article: Comunicating in a Crisis.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
Summary:
Today we discuss how you can look “school choice” square in the eye.
Show Notes:
Watch ICCSD’s “Game On” Video.
Read Schoolhouse Burning by Derek W. Black, a keynote speaker at this year’s SchoolCEO Conference. Get your tickets now!
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_c...
Summary:
Charter schools are a major player in the school choice era, but what effect do they have on public schools? Dr. Shon Hildreth shares his 2021 research findings on the topic.
Show Notes:
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO tea...
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