SCORRCAST
Inside Life Science Marketing SCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field. Learn More About SCORR: https://www.scorrmarketing.com/ Check Out Our Work: https://www.scorrmarketing.com/work/ Follow SCORR Marketing: https://www.linkedin.com/company/scorr-marketing/ Follow Our Host: https://www.linkedin.com/in/alec-mcchesney/ Subscribe to Our Newsletter: https://www.linkedin.com/newsletters/onpoint-7051307906901671936/
Episodes
In this episode of The SCORRCAST, Braeden Tyma dives into how video storytelling can lead to brand strategy and lead generation. Discover how powerful visuals, authentic narratives, and intentional production drive connection, boost engagement, and shape brand identity in today’s digital landscape.
In this experimental episode of the SCORRCAST, we handed the mic to AI. Using Google NotebookLM, we put Alec's original insights to the test — converting his content into a dynamic conversation between two AI voices. The topic? The challenge of aligning marketing and business development in the life sciences. With complex sales cycles, extended timelines, and siloed teams, discover why collaboration isn’t just a best practice ...
In this SCORRCAST Short, Stevie Jelden guides listeners through a mindfulness meditation to complement the Mindful Marketing episode. Learn how presence, breath, and awareness can ground your marketing approach and enhance focus, clarity, and creativity in your work.
Recorded live from Philadelphia, this SCORRCAST captures fresh insights and reactions from CPHI Americas. From brand awareness to demand capture, explore how trade shows impact marketing, sales alignment, and true market differentiation.
In this SCORRCAST Short, explore the difference between generating and capturing demand. Learn how to align marketing tactics with the buyer's journey, and why high-value content, scientific expertise, and thought leadership are key to generating demand—not just chasing leads.
In this SCORRCAST Short, explore why marketing should be seen as an investment, not just an expense. Learn how internal framing of marketing budgets can influence organizational mindset, support sales teams, and drive revenue growth.
In this SCORRCAST Short, host Alec McChesney explores the critical challenges facing life science marketers today — from tighter budgets to evolving audience expectations. Tune in for actionable insights designed to help life science companies stay competitive and drive ROI.
Can mindfulness enhance B2B marketing? Stevie Jelden joins The SCORRCAST to explore how flow, meditation, and presence can elevate strategy, creativity, and decision-making. Learn how mindfulness techniques improve focus, foster innovation, and create deeper connections with audiences. Discover practical insights for integrating mindfulness into your marketing approach to drive success.
How do optimism, curiosity, and stepping outside your comfort zone drive success? Joshua Webber joins The SCORRCAST to share insights on embracing challenges, adapting to change, and unlocking new opportunities. Learn how shifting your mindset can fuel growth, inspire innovation, and build resilience in both life and business. Tune in for strategies that turn discomfort into a catalyst for progress.
Discover how branding, storytelling, and positioning can set your business apart with Addison Gumbert on The SCORRCAST. Learn how to craft a compelling brand narrative, connect with your audience, and build lasting market influence. Explore strategies for differentiation, trust-building, and creating a strong brand presence that drives success in a competitive landscape.
How are CDMOs, CMOs, and the PBOA adapting to industry uncertainty? Join Gil Roth on The SCORRCAST as he discusses the challenges, opportunities, and strategies shaping the future of contract development and manufacturing. Gain insights into market trends, risk management, and how key players are navigating change in the pharmaceutical and biotech sectors.
Join Conall Arora on The SCORRCAST as he explores how embracing risk and uncertainty can lead to success. Learn how taking calculated risks, adapting to change, and stepping outside your comfort zone can drive growth and innovation. Discover insights on turning uncertainty into opportunity and strategies for thriving in an unpredictable business landscape. Tune in for expert advice on navigating risk with confidence.
Join Brooke Page-Thompson and Alec in "Getting Unstuck Part IV" as they explore strategies to overcome workplace challenges, foster innovation, and achieve breakthrough growth. Discover actionable insights to navigate career and business roadblocks effectively.
Join Gokce Wood on The SCORRcast as she unpacks how marketing strategy is like solving one giant puzzle. Discover how to piece together data, creativity, and strategy to build successful campaigns. Learn how aligning the right elements can drive brand growth, improve engagement, and create a clear path to marketing success. Tune in for insights into mastering the art of strategic problem-solving in marketing.
Learn how to maximize ROI on your mergers and acquisitions with proven strategies. Explore expert insights on due diligence, integration planning, and value creation to ensure long-term success and profitability in your M&A endeavors.
Ben Rowe, Chief Creative Officer, and Drake Sauer, Senior Art Director, dive into the latest trends and challenges in life science marketing. From innovative brand positioning strategies to actionable insights on audience engagement, they break down what it takes to make an impact in the evolving life sciences industry. Whether you're a marketing leader, strategist, or simply curious about the intersection of marketing and lif...
Discover how a unified brand fosters a cohesive and high-performing team. Marieke Kirkman shares her insights on the power of brand alignment in strengthening company culture, enhancing collaboration, and driving business success. Learn key strategies to build a strong, unified brand identity that resonates across your organization.
Brooke Page-Thompson and Lea LaFerla explore why fostering a strong company culture is vital for cultivating long-term expertise. Discover how a positive workplace environment drives employee retention, innovation, and success while creating a foundation for sustainable growth in today’s competitive landscape.
Discover how Darious Davis, a clinical research expert at CenExel, brings innovation, joy, and leadership to the complex world of clinical research. Learn about his approach to advancing clinical trials, overcoming challenges, and driving impactful results in the life sciences industry.
Explore the transformative role of creative marketing for life science companies with Alec and Drake. Learn how strategic creativity boosts brand awareness, engages audiences, and drives measurable results for your business.
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