In this podcast Dave Erickson and Botond Seres are going to try to grow their understanding of the Productization of Services - with Jay Melone, Founder & Growth Strategist of Profit Ladder.
In 2010 Jay founded a digital agency called New Haircut, and spent 14 years as a B2B Service provider. After many years of struggling with business growth, he started productizing the services his business offered, and as a result was able to stabilize revenue and grow his company.
After seeing the results he generated for his own business Jay started Profit Ladder, where he helps B2B Service providers grow their pipeline and profits by creating scalable offers from their high-ticket services.
SUMMARY TIMELINE:
0:00 Productizing Services: Introduction and Challenges
2:00 Initial Motivations and Sales Challenge
7:08 Productization Techniques and Client Engagement
11:18 Identifying Services for Productization
13:06 Productization of Service Flows and Retainers
17:32 Steps to Productize Services
22:27 From One-to-One to One-to-Many
29:58 Overcoming Fears and Challenges
49:42 The Future of Productization
56:03 Profit Ladder and Client Services
57:10 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Jay Melone = https://www.linkedin.com/in/jaymelone/
Profit Ladder Newsletter = https://newsletter.profitladder.net/subscribe
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.