The real war on Christmas will be fought on the streets... by those selling Christmas trees. In THE MERCHANTS OF JOY, director Celia Aniskovich takes us into the cutthroat (and caregiving) world of those who dedicate their lives to selling our annual Christmas decor. From battling over locations to finding the perfect arborists, MERCHANTS explores the challenges of bringing holiday joy to the city. However, amidst the competitive atmosphere, these forgotten heroes have created a community of caring and compassion that truly believes in their calling to support one another. In this 1on1, we speak to Aniskovich about the meaningfulness of Christmas trees and the mission of those who sell them.
THE MERCHANTS OF JOY is streaming on PRIME VIDEO now.
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