Directed by Damien Eagle Bear, #skoden tells the story of Pernell Bad Arm, a homeless man from Lethbridge, Alberta who shot to fame as the face of a meme. Initially used rudely by non-Indigenous internet trolls, Pernell’s image was reclaimed by Indigeneous memers who associated the pic with the Rez phrase, skoden. Though the image became a rallying cry for the Indigenous population, Damien Eagle Bear chooses to focus his lens on Pernell himself, highlighting his history and family. In this 1on1, we speak to Damien Eagle Bear about stealing dignity and changing our minds about the homeless.
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