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May 26, 2025 69 mins

**The next "Seacoast Stories" LIVE PODCAST is on June 19! It's at The Word Barn in Exeter, N.H., and it will feature conversations with Flight House Gym's ⁠⁠Jay Collins⁠⁠, Live Freely's ⁠⁠Alyssa Pine⁠⁠, and Cup of Joe's ⁠⁠Joanna Kelley⁠⁠. To secure tickets, ⁠⁠⁠⁠⁠⁠⁠⁠click here. **

Cody Whelan was miserable.

Feeling purposeless in his geology career, he came home after work every day tired, irritable, and wondering why he was still putting himself through this. He dreamt of a different life for himself, a life centered on purpose, service, and connection. And after seven years of business ideas gnawing at him, he finally decided to pull the plug on his stable career so he could throw himself into the unstable waters of entrepreneurship.

Enter Treeline Outfitters: Portsmouth's home for high-quality sustainable outdoor gear, delicious local beer, and genuine connection with like-minded human beings.

Since opening their doors in February 2024, Treeline has felt the full force of the community coming out to support them, which shines through in their weekly run club, which now attracts between 50-60 people every Thursday night.

From the taproom of Treeline Outfitters in the West End of Portsmouth, Cody and his wife Emily Kwesell sit down with ⁠host Troy Farkas⁠ to discuss how they met at UNH 15 years ago, the respective career paths they entered into, why Cody began to resent his career, why it took him so long to take the leap, where the initial idea for Treeline came from, why Treeline is playing the long game, the explosive growth of run club, navigating the highs and lows of entrepreneurship, plans for expansion, and much more.

CHAPTERS:

  • How Cody and Emily met (00:00)
  • Falling in love with the outdoors (05:57)
  • Cody and Emily's career paths (10:46)
  • Why Cody started hating his job (17:46)
  • SPONSORS: Meconi Financial Management/Holistic & Hormonal (26:54)
  • What pushed them to start Treeline Outfitters (29:57)
  • How Treeline chooses their gear and beer (40:44)
  • The growth of run club (50:18)
  • Why Cody is wealthier than ever (58:05)
  • Advice to younger selves (01:05:07)


To learn more about Treeline's gear, beer, and events, visit TreelineOutfittersCo.com or follow them on Instagram @treeline_outfitters.

THANKS TO OUR SPONSORS:

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