The Seacoast's Dream Dealer: Why Starting the Live Freely Market Was the "Scariest Decision of My Life"

Alyssa Pine felt like a fraud.

While running the first Live Freely Fest at Smuttynose Brewing last fall, Alyssa was quietly closing her own shop, a storefront in Hampton where she sold her Live Freely merchandise.

But after seeing the success of the market, one of the most boomin' business days in Smuttynose history, Alyssa had accidentally stumbled upon her next project: The Live Freely Market.

The Market, which has quickly garnered the attention of the Seacoast masses, is an indoor retail collaborative in Hampton. Every weekend, 30+ businesses of all genres sell their goodies to enthusiastic customers who eagerly arrive wondering which Seacoast businesses are on display.

For Alyssa, the 31-year-old entrepreneurial daughter of Hampton restaurateur Shane Pine (The Community Oven, Shane's Texas Pit, Backyard Burgers & Wings, etc.), this Market represents everything she stands for:

The murals on the walls? She painted them. She actually has 75+ murals splattered across the walls of New England, including at Blue Harbor Coffee in Hampton.

The collection of small businesses? It's a celebration of her lifelong mission to support local at all costs.

And of course, her own mini-store for selling Live Freely hats, shirts, and mugs that inspire customers to be their most authentic selves.

From inside the walls of this 9,000 square foot facility, Alyssa joins host Troy Farkas to discuss growing up in the restaurant business alongside her father, the inspiration behind the Live Freely brand, advice for Seacoast business owners, why the Market has attracted so much attention so quickly, the failure that led to the most successful and fulfilling venture of her life, and more.

CHAPTERS:

• Building several Hampton restaurants alongside her father (00:00)
• Biggest business lessons she's learned (11:34)

• Opening the Live Freely store (18:15)
• SPONSOR: JOBTALK LLC (23:17)
• SPONSOR: 3 BRIDGES YOGA (24:40)
• Why she knew the Live Freely Market would work (25:45)
• The incredible support she's received from the community (36:30)
• What makes the Market special (44:06)
• Dealing with anxiety (49:15)
• Why she credits the universe for the Market's success (55:30)

• Advice to younger self (59:58)

To learn more about the Live Freely Market, visit their website LiveFreelyNH.com or follow them on Instagram @LiveFreelyMarket. If you'd like to become a vendor at the market, you can email [e-mail].

THANKS TO OUR SPONSORS FOR SUPPORTING OUR INTERNATIONAL WOMEN'S MONTH PROGRAMMING:

• ⁠⁠JOBTALK LLC⁠⁠⁠: Get 50% off ⁠⁠⁠JOBTALK Academy⁠⁠⁠ courses with the code "SEACOASTSTORIES50" for the rest of 2025!
• ⁠⁠⁠3 Bridges Yoga⁠⁠⁠: New members get one FREE class with code "STORIES" at digital checkout all March! If you're an existing customer, email [e-mail] to arrange a custom discount with Stephanie.

Interested in becoming a sponsor of the show? Send us a DM .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}