August 24, 2025 • 21 mins
The entrepreneurial journey is filled with unexpected twists. For Jordan Lung, co-founder of The Hub Network, his path to becoming a marketing strategist for trades businesses began with a football injury that forced him to pick up a camera instead of continuing on the field. That pivot would ultimately lead him to discover his true passion: helping skilled tradespeople tell their stories effectively.
In this revealing conversation with Sean Michael Crane on the Unstoppable Mindset Podcast, Jordan breaks down the exact formula trades business owners need to follow to build powerful brands through strategic content creation. While most contractors excel at their craft, they often struggle to articulate their value proposition in ways that resonate with potential customers. The solution isn't just more advertising—it's authentic storytelling that answers the fundamental question: "Why do you do what you do?"
Jordan's practical approach emphasizes starting with organic content to test messaging before investing in paid campaigns. By consistently producing one quality piece of content weekly and repurposing it across platforms, even the most camera-shy business owner can build a powerful personal brand. "You're going to not be very good at first. You might suck, you might stutter, but over time that repetition, just like any skill set, is going to help you to improve," Jordan explains. His message to those resistant to creating content is blunt but necessary: "Get ready for your competition to wipe you off the map."
As part of the rare 8% of Americans who are entrepreneurs, Jordan understands the discipline and dedication required to build something extraordinary. His insights provide a roadmap for trades business owners looking to differentiate themselves in increasingly competitive markets. Whether you're just starting your content journey or looking to refine your strategy, this episode delivers actionable advice you can implement immediately.
Ready to transform your business through strategic storytelling? Connect with Jordan at thehubnetwork.com or follow him on Instagram @JordanLeeLung to learn how to become the undisputed authority in your market.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
You're going to not be very good at first.
You might suck, you mightstutter, but over time that
repetition, just like any skillset, is going to help you to
improve.
And that's the key.
And right now, with socialmedia, it's the biggest
opportunity people have tocreate more Right Bottom line if
you're not doing it, it'sbecause you're making excuses.
Welcome back to another episodeof the Unstoppable Mindset
(00:26):
Podcast.
I'm your host, sean MichaelCrane.
We're here at the Santa BarbaraMastermind.
I got my man, jordan Lung, cameall the way out from Florida to
support and represent.
So today we're going to findout who is Jordan Lung, right?
What I do know is he's theco-founder of the Hub Network.
Go to thehubnetworkcom to checkout what these guys are doing.
Jordan Lung, reagan Weiss Isaid his last name, right,
(00:48):
they're killing it.
Right, they're going to helpyou with your content, your
media, and I'm going to letJordan share a little bit about
what he's doing in the businessworld, for business owners
predominantly.
But I want to know, jordan,where did you grow up, man?
What was your early life likeMaybe high school, college and
what got you on the path thatyou're on today?
Speaker 2 (01:02):
Yeah, thanks so much for having me and I'm very
thankful to be introduced to you.
You've done some great stuffwith Reagan Lance Bachman.
So glad to be connected throughthat whole ecosystem.
Speaker 1 (01:12):
Yeah, Well and real quick.
Sorry to interrupt, yeah, butwe met at the first Moving Titan
Retreat.
Speaker 2 (01:15):
Yeah that's right.
Speaker 1 (01:16):
You were speaking.
I was speaking, was prettyskinny back then that's when I
was running, which I miss, but Ilike being jacked too.
But that was cool.
We got to meet, I got to hearyou speak.
You did a great job that day,thank you likewise, but yeah,
let's get into your story, man.
Speaker 2 (01:30):
Yeah, I grew up in a small little dairy farm in
Western Illinois, had about athousand people.
So growing up I loved to workoutside.
I was involved in sports aswell.
One thing that kind of helpedcatapult me into what I'm doing
right now is I actually blew myknees out playing football and I
tore my meniscus in both knees.
And so my coaches said youprobably shouldn't continue to
(01:52):
play football, but you shouldprobably pick something else up,
and if you still want to be onthe team, you can either be the
water boy or the video guy.
And so I didn't want to beBobby Boucher.
So I was like you know what?
I'm going to be the video guy.
So they gave me this crappylittle Sony camcorder that had a
little DV tape for 90 minutes.
They threw me up in the crow'snest.
They said go film something.
(02:13):
So I started filming week afterweek and actually fell in love
with video production.
And then I pursued it incollege, with also a degree at
my Bible college in theology.
So I used both of thosetogether, which I thought I was
going to be a pastor my entirecareer, and so video was always
something that stuck with me andsomething that was really, I
(02:34):
love telling stories, I lovebeing creative, and so I took
those ideas, that same conceptof just being creative and
actually making value out of it,and eventually made a business
out of it.
So that was 2012.
I started my first companycalled JL Video, and so we grew
that business and theneventually I met Reagan Weiss,
my business partner with the HubNetwork in 2017.
Did not like him when I firstmet him.
(02:54):
Is that true?
Speaker 1 (02:56):
Yes, why didn't you like Reagan?
Speaker 2 (02:58):
He was very brash to me.
He was not very, not UncleReagan.
The first thing he said to mewas he goes.
What's your name?
I was like I'm Jordan Lung.
He said never heard of you.
I felt very small.
I said, okay, thanks, what'syour name?
He goes Reagan Weiss.
I said never heard of youeither and he was in contracting
, so he goes.
What do you charge for videos?
(03:18):
I said what do you charge for abathroom remodel?
And at that moment he's like Ilike you.
So we started connecting.
That was 2017.
And so we grew our relationship, doing work together, doing
video production for them, andeventually he sold that company.
But we just stayed very closeand we always knew that our bond
was just more than justcontractual, that we would
(03:39):
become business partners one day, and so an opportunity came for
us to start another venturehelping small businesses learn
from what we had done in ourother companies growing media,
telling your story, buildingyour personal brand, becoming
basically a hometown Titan, ifyou will, in your industry.
And so we built this companycalled the Hub Network.
So, primarily, myresponsibilities are the
(04:01):
marketing side with Reagan andproducing the video production
content with my team the website, the ads.
We also speak together a lot onTV, on podcasts, different
conferences that Reagan's beenable to build relationships with
, and so then, that'sessentially my roles, that I
function at that company.
Speaker 1 (04:20):
I love that man, I love how a little bit of
adversity getting hurt right,playing sports, turning you,
finding a passion forvideography.
It sounds like, yeah, that'sreally cool.
And you know you workpredominantly with business
owners blue-collar businessowners right, that's my
clientele In my coaching program, the blue-collar world.
When I first got introduced toguys like Tommy Mello, lance
Bachman, I knew what the tradeswere.
(04:49):
But then, going to theseconferences, seeing these
massive companies and thesuccess these guys are
accumulating, I was pretty blownaway, you know.
And now when young people askme like, hey, what should I do
out of high school, one of myfirst responses is look to get
into the trades.
There's so much opportunity.
There's so much opportunity.
There's limitless amounts ofopportunity versus going to
college and now you're in debtand you don't know what you want
(05:11):
to do with your life.
How are you helping these guysto find success in their
businesses or to leveragemarketing or social media?
What is it you're doing exactly?
Speaker 2 (05:22):
Yeah.
So what I find is, many timesthese individuals are really
great at what their skill set isthe actual trade but they suck
at telling that story.
So a lot of times, what we dois we help give them that voice.
We always like to figure outwho is their ideal customer, and
then we talk to that idealcustomer.
I like to know their story aswell, their core values, their
business history, and so allthese different aspects more or
(05:45):
less on an intake interviewprocess is what we utilize to
then tell that story.
So then, the way that thatfunctions or is executed out is
your brand story.
Video is the very first thingthat we always recommend that
they do.
It's about a 90-second longvideo and you answer the
question why do you do what youdo?
And it should be very core,value-based.
It shouldn't be.
We've been here for 50 years.
(06:06):
We're open from 9 to 5.
Come see us, like you would seeon TV back in the day.
It should make you feelsomething.
It should also be that onedifferentiator that makes you
different from everyone elseyour, that one different
differentiator that makes youdifferent from everyone else.
Your story is something that isyours and your story is
something that no one else willhave.
So if we can tell that in a waythat elevates that brand,
that's the very first thing thatwe do, because that story
(06:26):
permeates into all the differentmarketing capacities and
platforms and opportunities forthem to then keep sharing that
story.
It's such an impactful part.
Other types of videos we thenexecute as well.
Speaker 1 (06:39):
Let me interject Sorry to interrupt you, but
that's what I tell Tyler overhere.
And we have other guys that Iwork with who are business
owners.
People are going to buy fromyou, more so because they
resonate with who you are andhobbies that you have and
passions that they have that youshare in common, more so than
the fact that you're a fuckingcontractor or a plumber or
whatever.
It is right you got to buildthat, that trust, that real
(07:01):
rapport with your audience.
And so how is that one thingthat you help business owners do
it sounds like with the brandvideo you do.
Speaker 2 (07:07):
Yeah, absolutely.
Speaker 1 (07:08):
Clear on their core values and who they are as an
individual or what their cultureis, and then you share that via
social media.
Right, and what platforms andlike what channels of
communication are you using?
Speaker 2 (07:17):
Yeah, a lot.
We're using a lot of the metaplatforms.
So we're using Facebook andInstagram primarily, but we do a
lot on YouTube.
Some of our clients do useTikTok.
I'm not a huge, I'm not superskillful in TikTok, be totally
honest.
It's a lot of consumer-based, alot of shopping, live shopping
that is done on there.
Some businesses are growingtheir brands on TikTok, but it's
primarily YouTube.
(07:38):
Facebook and Instagram is whatwe do a lot.
If they are B2B or they do havea commercial arm, we do also
make sure that they'repositioned on LinkedIn correctly
.
Linkedin is a goldmine If youare doing B2B sales.
There's some businesses thatare doing a large amount of
commercial side, so they have tobe on LinkedIn.
Linkedin ads do cost more moneythan meta.
(07:59):
However, you're going directlyto that target audience that you
can pinpoint what their jobtitle is.
So if you want to work for thatCEO, maybe you have a large
roofing company and you'retrying to get big contracts for,
say, gas stations around thearea you can find those
individuals that are CEOs ofthose or managers, if you will
(08:19):
those fleets or those differenttypes of businesses.
So those are differentplatforms that we recommend.
Speaker 1 (08:25):
So do you start everyone off that you work with
with organic content, or is itright into paid content?
Speaker 2 (08:30):
It's right into organic first.
So if you were to ask me yearsago, I would have said flip-flop
.
Right now it's almost allorganic, and here's the reason
why Organic content is the wayin which you then decide what to
pay for.
So, in other words, if you havea message or a series of videos
that the message is resonatingwell with the clicks, with the
impressions, with the view rates, if your view is pretty much
(08:53):
three seconds or less, you knowyour video probably is not
resonating, it's underperforming.
But if you have a longer watchtime if you will, then you know,
hey, what you're saying righthere.
You should completely exploitthat and do that more.
So duplicate that over and overand over different versions,
different styles, so that thatone message will get you more
leads over time.
(09:13):
So the organic side is then thejustification for the paid side
, and many years ago we wouldcreate commercials that we had
no idea if that concept wouldactually work.
So we would spend months andweeks on a $50,000 to $100,000
(09:34):
campaign for a company and thencreate multiple different 30
seconds with funny pitches andfunny skits and such all, to
launch it on TV, to then crossyour fingers to hope that people
actually perform the call toaction that you're hoping them
to do?
Speaker 1 (09:43):
Yeah, now you get to look at the metrics and know
what's performing.
Speaker 2 (09:47):
Right, this is the Gary V model, or the Gary V
philosophy, if you will.
That's completely flip flopfrom what was happening years
ago.
Speaker 1 (09:54):
Yeah, and I was hearing Gary V talk recently and
some other marketing people andyou know they're saying even
now more relevant as justindividual pieces of content,
versus posting all day long andjust really like hammering your
audience with repetitive content.
It's the quality right and thatcomes back to being able to
understand who your audience isand to communicate a message to
(10:14):
them properly.
You know, do you coach peopleon that?
Speaker 2 (10:17):
Yeah, because business owners.
Speaker 1 (10:18):
They're in the business to grow the business.
They know that trade thatparticular business Do you teach
them about.
You know how to speak on camera, how to articulate themselves,
what to do, what not to do oh,absolutely.
Speaker 2 (10:30):
Yeah, there's a lot of times where our clients have
the RBF face.
We have to say, hey, you did agreat job.
Speaker 1 (10:36):
What does that stand for?
Speaker 2 (10:38):
Are you allowed to say that?
No, I'm not allowed to say that.
Speaker 1 (10:40):
My kids will watch this.
Look it up, rbs.
Speaker 2 (10:43):
Yes, yes, it just means you don't look very happy.
Smile, you need to smile.
Yeah, you don't look verypleasant, no, so essentially we
then coach them.
One of our favorite things onset when we're coaching
individuals is saying, hey, thatwas a great job, we're going to
try that again and here's whatwe're looking for and we give
them specific things.
A lot of times it's smiling,with your eyes smiling,
obviously, as you speak how touse your hands, how to enunciate
(11:07):
yourself, eliminate the ums.
I used to say um and Istuttered, sometimes a lot, and
in seminary, thankfully, you hadto record yourself doing
speeches or sermons and you hadto watch it back and then you
had to grade yourself on what itwas and it was absolutely
humiliating, because you'rewatching this in front of the
whole class and then you're allscrutinizing hey, you could have
(11:29):
said this point better, youcould have enunciated this part
more effectively, and so,thankfully, that part helped me
to then coach the individualsBecause again back to what we
talked about earlier they'regreat at laying down roofs or
laying down the plumbinginstallations or HVAC units, but
they just have to tell thatstory.
They really have to be themegaphone, they have to be the
main storyteller of that brand.
(11:50):
Because if they're not doingthat, their competition is.
And guess who's going to fallin love with them?
It's going to be thecompetition versus that other
company.
Speaker 1 (11:58):
Yeah, what do you say to business owners who would
kind of like have a rebuttal?
Like, oh well, I run thebusiness, I do these things, but
I don't do content.
Speaker 2 (12:08):
I'm not good on camera, I don't want to do that,
yeah, I would just say getready to work at Home Depot.
I would say, get ready for yourcompetition to wipe you off the
map.
I'd say you're probably notready for business and you don't
understand the implications ofrunning a business in 2025.
You have to be in front of thecamera.
You have to be there Also,lifting up people.
(12:30):
You got to lift up thecommunity.
You got to lift up youremployees.
You got to praise them,encourage them.
You know men right now are so.
They've always been.
But especially with media, menhave always been so drawn to the
respect as the great thing thatthey can get from the work that
they do.
Yes, the money's awesome, butyou tell a man how much respect
(12:50):
that they're going to get, orgive them respect based off the
kind words you say on video infront of your entire audience,
hundreds of thousands orthousands of individuals in your
community.
That stuff really means a lot.
That stuff will last for yearsand years and years to come.
So if they can keep tellingagain, organic content, that's
going to make an impact.
Tell their story, lift othersup through it.
(13:12):
It's just amount of time beforepeople in their community are
just going to keep falling inlove with them.
Speaker 1 (13:17):
Yeah, those are all really good points.
What would you tell somebodyright now who's watching this,
who's not putting out content topromote their business?
They're not buildingrelationships with people online
.
Where do they start?
Speaker 2 (13:27):
Well, it's one of those old adages that the spark
is always going to light theflame.
I like to listen to differentindividuals on YouTube.
Omar El-Khatoury is anindividual that I love to listen
to on YouTube, cody Sanchez Ienjoy her, alex Hermamosi, and
it's interesting.
One piece of advice that I'vebeen hearing over and over that
I really agree with is that ifyou can give one long form piece
(13:50):
of content that's around eightminutes or so long per week,
that you can also trim down intomultiple reels out of that over
and over and over, absolutelyOver and over and over, for six
months as a minimum You're doingthat every week, so you've done
that 26 times Then you, forsure, are going to start seeing
(14:10):
a positive impact that you'regoing to make.
So that would be.
The first thing is just startwith that one piece of content
that you can do long form everyweek and all you have to do is
batch content, just like whatwe're doing here, two to four
hours per month, with anindividual that actually knows
what they're doing either ahigher production staff, a
company or someone that worksfor you and your company Per
(14:31):
month.
You're going to end up crushingit online.
It's that consistency.
It's exactly why you have theresults that you do physically,
why so many people have resultsin whatever said service that
they do very great in.
It's that consistency, thatdedication of doing that, even
when you don't see the resultsright away, you know that you're
having the discipline to do theright thing, which is grow your
(14:53):
brand through video.
Speaker 1 (14:53):
Yeah, even if they only have four viewers watching
them.
Speaker 2 (14:57):
Yes.
Speaker 1 (14:57):
Yeah, I remember when I first started doing Facebook
live videos, I'd have like 10people watching, but I always
acted as if a million peoplewere watching.
Speaker 2 (15:04):
Well, I saw this cool picture the other day and it
said right now, like we get downor people get down on
themselves, that they just think, oh, I only had a hundred views
.
But then they showed an imageof a hundred people in one room.
You're like that's actually notthat bad.
Speaker 1 (15:16):
And they showed them from stage Right.
And then they showed a thousand.
Speaker 2 (15:19):
You're like 1,000.
Speaker 1 (15:20):
Actually feels like a lot, that's a lot of people.
Speaker 2 (15:21):
Some of my reels organically.
I was showing one of your teammembers.
It has just a couple thousandviews and sometimes you just
take that for granted, but thenyou go 3,000 views.
That's a decent crowd size.
So, yes, even though you'regoing to get better, no matter
what, you're going to take otherbenefits besides just the views
itself.
A lot of times, too, one of thebiggest negative things that I
(15:47):
would uh just highly adviseagainst is just don't get down
when you don't see those results.
Uh, come to fruition like whatyou think.
Take away your expectations.
If you're not paying for it,you're still going to get the
organic views, but over time youwill grow that out and you
gotta be good at that, right.
Speaker 1 (16:01):
So so if someone's listening to this, like, all
right, I'm gonna start posting,like jordan said, every day I'm
gonna create a podcast or golive on facebook or instagram or
whatever it is.
What do they talk about?
Speaker 2 (16:12):
biggest thing they talk about is their story.
Their story is is what makesthem unique.
Uh, your struggles are uniqueto you.
Your accomplishments, yourfamily, your core values, your
principles that you run yourlife by that's all unique to
yourself.
So I would definitely talk allthose different parts.
The other thing, too, is I liketo listen to Robert Herjavec.
He's one of the sharks off theshark tank.
(16:33):
He's my favorite shark tolisten to even though I like Mr
Wonderful quite a bit and RobertHerjavec.
He does this whole series onwhat I learned from billionaires
.
So another type of video thatyou can do is things that you
learned along your way that werethe positive things, then a
whole other series that's thenegative things that you learned
or that you failed at along theway as well.
(16:54):
You can do different challenges.
You can do before and afters orcontrast or exploiting bad
services or bad things thathappened that you saw.
I know some guys, too, thatthey also talk about the jobs
that they did for that week.
Um, reagan and I were eventalking about a while back um
this this past week about, umthe white house.
(17:14):
The white house does theirweekly updates.
You know things that happenedtoday in the or this week in the
white house.
You could do something likethat in your business as well.
Hey, here are the, the 10projects that we worked on in
our community, in theseneighborhoods, this week, and
this is what we fixed.
Uh, you could talk about a dealthat you lost.
You know why I enjoy talkingabout why I decided to fire a
(17:37):
client recently.
Speaker 1 (17:37):
That's an interesting part too.
You're basically documentingeverything you're doing Correct,
both personally andprofessionally.
Speaker 2 (17:44):
I mean think of video production as the old school
way they would teach you tojournal, write things down.
That's still fine, but you cando that via video and just as
long as you have your series,like we just mentioned, and
those different breakout pointsthat you can discuss, in that
that's your content.
You can break these things downinto literally hundreds of
pieces of content to use.
Speaker 1 (18:06):
Yeah, no, those are all really good points too, and
I remember I forgot who it was,but they talked about creating
content online.
And they're like just pretendthat you're in a reality TV show
, you're the star, show peoplewhat you're doing every day,
your likes, your dislikes, yourhobbies, your wins, your losses,
your family, how you'respending your time.
And then every once in a while,when you're watching a reality
(18:27):
TV show, at least back in theday on cable, what happens?
It breaks to a commercial andnow people are selling you shit.
So every once in a while, yousprinkle in a call to action or
you talk about your business oryou talk about a promo that
you're running, and so over time, you're not just hitting people
with ads like trying to sellthem stuff.
You're bringing them into yourworld, you're building an actual
relationship with them.
Then when you offer somethingor they see you working a job or
(18:49):
they hear you talking aboutyour business, they're more
likely to inquire about yourservices or remember you at
least.
Like you know, I tell guys thatare blue collar guys are in the
trades all the time, like theperson watching your video might
not be the one that hires you,but they might be at dinner with
their grandma and grandpa andtheir grandma's sinks busted and
they're like oh, I rememberso-and-so.
He's a plumber, he's actually inthis neighborhood, like I saw
(19:11):
his Facebook Live the other dayand they're going to think about
you.
You're on top of mind.
So if you're not creatingcontent, you're just missing
opportunities and a lot ofpeople.
They're just so worried abouthow they're going to look, how
they sound.
You're going to not be verygood at first, you might suck,
you might stutter, but over timethat repetition, just like any
(19:38):
skill set, is going to help youto improve and that's the key.
And right now, with socialmedia, it's the biggest
opportunity people have tocreate more business.
Bottom line.
If you're not doing it, it'sbecause you're making excuses
and you got to grow, you got toevolve, otherwise you're going
to lose to your competition,like Jordan said.
The last point I want to make,based on what you said, is it
does help to have experts inyour corner, and one thing I've
always done in my business ishire people, learn from others
who are doing what I want to do,like I could spend all day long
trying to figure it out, or allyear long, or forever, or I
could go to the expert and learn, like that, exactly what to do
(20:00):
and what not to do, and then yougo to work and, yeah, it's
going to cost you money, yeah,you got to invest in yourself,
but what you're doing is you'reyou're buying their certainty,
their experience, theirknowledge, and that's how you
expedite your results.
So if there is somebody that'slistening to this, that wants to
learn more about what you doand maybe hire you or ask you
questions, where can they findyou?
Where can they reach?
Speaker 2 (20:19):
you.
Yeah, I think the easiest routeis to find us on
thehubnetworkcom.
We have a contact form.
My other agency,tradeupmarketingcom, is another
asset that individuals could useas well.
Also, you can engage with me onInstagram.
My handle is at Jordan Lee Lungand you can find me on there.
I have a lot of content that Ipost about my businesses.
(20:41):
A lot of it, too, is faith andbusiness, and then some about my
personal life as well, butthose are the main ways that I
would recommend people hang outwith me.
I do love to talk with businessowners.
I really enjoy that grind, thathustle.
It's a very unique.
There's only about 8% of us inthe entire United States that do
what we do as entrepreneurs.
(21:01):
It takes 92% of the UnitedStates to facilitate our visions
of the 8%.
So individuals like us we're arare breed.
We like pain, we likediscipline, but we love the
results.
One day, when we're sittingback on the beach smoking cigars
with the mai tai, with ourbeautiful spouses and kids,
knowing that we built somethingthat people dreamed about
(21:22):
building, that's right, dude.
Speaker 1 (21:24):
I love that man, uh jordan lung.
You guys follow him.
I'll make sure to post all hissocial media handles in the
description below.
Thanks for your time, brother.
Speaker 2 (21:31):
I appreciate it.
Thank you, man Appreciate it.
You're going to not be very good at first.
You might suck, you mightstutter, but over time that
repetition, just like any skillset, is going to help you to
improve.
And that's the key.
And right now, with socialmedia, it's the biggest
opportunity people have tocreate more Right Bottom line if
you're not doing it, it'sbecause you're making excuses.
Welcome back to another episodeof the Unstoppable Mindset
(00:26):
Podcast.
I'm your host, sean MichaelCrane.
We're here at the Santa BarbaraMastermind.
I got my man, jordan Lung, cameall the way out from Florida to
support and represent.
So today we're going to findout who is Jordan Lung, right?
What I do know is he's theco-founder of the Hub Network.
Go to thehubnetworkcom to checkout what these guys are doing.
Jordan Lung, reagan Weiss Isaid his last name, right,
(00:48):
they're killing it.
Right, they're going to helpyou with your content, your
media, and I'm going to letJordan share a little bit about
what he's doing in the businessworld, for business owners
predominantly.
But I want to know, jordan,where did you grow up, man?
What was your early life likeMaybe high school, college and
what got you on the path thatyou're on today?
Speaker 2 (01:02):
Yeah, thanks so much for having me and I'm very
thankful to be introduced to you.
You've done some great stuffwith Reagan Lance Bachman.
So glad to be connected throughthat whole ecosystem.
Speaker 1 (01:12):
Yeah, Well and real quick.
Sorry to interrupt, yeah, butwe met at the first Moving Titan
Retreat.
Speaker 2 (01:15):
Yeah that's right.
Speaker 1 (01:16):
You were speaking.
I was speaking, was prettyskinny back then that's when I
was running, which I miss, but Ilike being jacked too.
But that was cool.
We got to meet, I got to hearyou speak.
You did a great job that day,thank you likewise, but yeah,
let's get into your story, man.
Speaker 2 (01:30):
Yeah, I grew up in a small little dairy farm in
Western Illinois, had about athousand people.
So growing up I loved to workoutside.
I was involved in sports aswell.
One thing that kind of helpedcatapult me into what I'm doing
right now is I actually blew myknees out playing football and I
tore my meniscus in both knees.
And so my coaches said youprobably shouldn't continue to
(01:52):
play football, but you shouldprobably pick something else up,
and if you still want to be onthe team, you can either be the
water boy or the video guy.
And so I didn't want to beBobby Boucher.
So I was like you know what?
I'm going to be the video guy.
So they gave me this crappylittle Sony camcorder that had a
little DV tape for 90 minutes.
They threw me up in the crow'snest.
They said go film something.
(02:13):
So I started filming week afterweek and actually fell in love
with video production.
And then I pursued it incollege, with also a degree at
my Bible college in theology.
So I used both of thosetogether, which I thought I was
going to be a pastor my entirecareer, and so video was always
something that stuck with me andsomething that was really, I
(02:34):
love telling stories, I lovebeing creative, and so I took
those ideas, that same conceptof just being creative and
actually making value out of it,and eventually made a business
out of it.
So that was 2012.
I started my first companycalled JL Video, and so we grew
that business and theneventually I met Reagan Weiss,
my business partner with the HubNetwork in 2017.
Did not like him when I firstmet him.
(02:54):
Is that true?
Speaker 1 (02:56):
Yes, why didn't you like Reagan?
Speaker 2 (02:58):
He was very brash to me.
He was not very, not UncleReagan.
The first thing he said to mewas he goes.
What's your name?
I was like I'm Jordan Lung.
He said never heard of you.
I felt very small.
I said, okay, thanks, what'syour name?
He goes Reagan Weiss.
I said never heard of youeither and he was in contracting
, so he goes.
What do you charge for videos?
(03:18):
I said what do you charge for abathroom remodel?
And at that moment he's like Ilike you.
So we started connecting.
That was 2017.
And so we grew our relationship, doing work together, doing
video production for them, andeventually he sold that company.
But we just stayed very closeand we always knew that our bond
was just more than justcontractual, that we would
(03:39):
become business partners one day, and so an opportunity came for
us to start another venturehelping small businesses learn
from what we had done in ourother companies growing media,
telling your story, buildingyour personal brand, becoming
basically a hometown Titan, ifyou will, in your industry.
And so we built this companycalled the Hub Network.
So, primarily, myresponsibilities are the
(04:01):
marketing side with Reagan andproducing the video production
content with my team the website, the ads.
We also speak together a lot onTV, on podcasts, different
conferences that Reagan's beenable to build relationships with
, and so then, that'sessentially my roles, that I
function at that company.
Speaker 1 (04:20):
I love that man, I love how a little bit of
adversity getting hurt right,playing sports, turning you,
finding a passion forvideography.
It sounds like, yeah, that'sreally cool.
And you know you workpredominantly with business
owners blue-collar businessowners right, that's my
clientele In my coaching program, the blue-collar world.
When I first got introduced toguys like Tommy Mello, lance
Bachman, I knew what the tradeswere.
(04:49):
But then, going to theseconferences, seeing these
massive companies and thesuccess these guys are
accumulating, I was pretty blownaway, you know.
And now when young people askme like, hey, what should I do
out of high school, one of myfirst responses is look to get
into the trades.
There's so much opportunity.
There's so much opportunity.
There's limitless amounts ofopportunity versus going to
college and now you're in debtand you don't know what you want
(05:11):
to do with your life.
How are you helping these guysto find success in their
businesses or to leveragemarketing or social media?
What is it you're doing exactly?
Speaker 2 (05:22):
Yeah.
So what I find is, many timesthese individuals are really
great at what their skill set isthe actual trade but they suck
at telling that story.
So a lot of times, what we dois we help give them that voice.
We always like to figure outwho is their ideal customer, and
then we talk to that idealcustomer.
I like to know their story aswell, their core values, their
business history, and so allthese different aspects more or
(05:45):
less on an intake interviewprocess is what we utilize to
then tell that story.
So then, the way that thatfunctions or is executed out is
your brand story.
Video is the very first thingthat we always recommend that
they do.
It's about a 90-second longvideo and you answer the
question why do you do what youdo?
And it should be very core,value-based.
It shouldn't be.
We've been here for 50 years.
(06:06):
We're open from 9 to 5.
Come see us, like you would seeon TV back in the day.
It should make you feelsomething.
It should also be that onedifferentiator that makes you
different from everyone elseyour, that one different
differentiator that makes youdifferent from everyone else.
Your story is something that isyours and your story is
something that no one else willhave.
So if we can tell that in a waythat elevates that brand,
that's the very first thing thatwe do, because that story
(06:26):
permeates into all the differentmarketing capacities and
platforms and opportunities forthem to then keep sharing that
story.
It's such an impactful part.
Other types of videos we thenexecute as well.
Speaker 1 (06:39):
Let me interject Sorry to interrupt you, but
that's what I tell Tyler overhere.
And we have other guys that Iwork with who are business
owners.
People are going to buy fromyou, more so because they
resonate with who you are andhobbies that you have and
passions that they have that youshare in common, more so than
the fact that you're a fuckingcontractor or a plumber or
whatever.
It is right you got to buildthat, that trust, that real
(07:01):
rapport with your audience.
And so how is that one thingthat you help business owners do
it sounds like with the brandvideo you do.
Speaker 2 (07:07):
Yeah, absolutely.
Speaker 1 (07:08):
Clear on their core values and who they are as an
individual or what their cultureis, and then you share that via
social media.
Right, and what platforms andlike what channels of
communication are you using?
Speaker 2 (07:17):
Yeah, a lot.
We're using a lot of the metaplatforms.
So we're using Facebook andInstagram primarily, but we do a
lot on YouTube.
Some of our clients do useTikTok.
I'm not a huge, I'm not superskillful in TikTok, be totally
honest.
It's a lot of consumer-based, alot of shopping, live shopping
that is done on there.
Some businesses are growingtheir brands on TikTok, but it's
primarily YouTube.
(07:38):
Facebook and Instagram is whatwe do a lot.
If they are B2B or they do havea commercial arm, we do also
make sure that they'repositioned on LinkedIn correctly
.
Linkedin is a goldmine If youare doing B2B sales.
There's some businesses thatare doing a large amount of
commercial side, so they have tobe on LinkedIn.
Linkedin ads do cost more moneythan meta.
(07:59):
However, you're going directlyto that target audience that you
can pinpoint what their jobtitle is.
So if you want to work for thatCEO, maybe you have a large
roofing company and you'retrying to get big contracts for,
say, gas stations around thearea you can find those
individuals that are CEOs ofthose or managers, if you will
(08:19):
those fleets or those differenttypes of businesses.
So those are differentplatforms that we recommend.
Speaker 1 (08:25):
So do you start everyone off that you work with
with organic content, or is itright into paid content?
Speaker 2 (08:30):
It's right into organic first.
So if you were to ask me yearsago, I would have said flip-flop
.
Right now it's almost allorganic, and here's the reason
why Organic content is the wayin which you then decide what to
pay for.
So, in other words, if you havea message or a series of videos
that the message is resonatingwell with the clicks, with the
impressions, with the view rates, if your view is pretty much
(08:53):
three seconds or less, you knowyour video probably is not
resonating, it's underperforming.
But if you have a longer watchtime if you will, then you know,
hey, what you're saying righthere.
You should completely exploitthat and do that more.
So duplicate that over and overand over different versions,
different styles, so that thatone message will get you more
leads over time.
(09:13):
So the organic side is then thejustification for the paid side
, and many years ago we wouldcreate commercials that we had
no idea if that concept wouldactually work.
So we would spend months andweeks on a $50,000 to $100,000
(09:34):
campaign for a company and thencreate multiple different 30
seconds with funny pitches andfunny skits and such all, to
launch it on TV, to then crossyour fingers to hope that people
actually perform the call toaction that you're hoping them
to do?
Speaker 1 (09:43):
Yeah, now you get to look at the metrics and know
what's performing.
Speaker 2 (09:47):
Right, this is the Gary V model, or the Gary V
philosophy, if you will.
That's completely flip flopfrom what was happening years
ago.
Speaker 1 (09:54):
Yeah, and I was hearing Gary V talk recently and
some other marketing people andyou know they're saying even
now more relevant as justindividual pieces of content,
versus posting all day long andjust really like hammering your
audience with repetitive content.
It's the quality right and thatcomes back to being able to
understand who your audience isand to communicate a message to
(10:14):
them properly.
You know, do you coach peopleon that?
Speaker 2 (10:17):
Yeah, because business owners.
Speaker 1 (10:18):
They're in the business to grow the business.
They know that trade thatparticular business Do you teach
them about.
You know how to speak on camera, how to articulate themselves,
what to do, what not to do oh,absolutely.
Speaker 2 (10:30):
Yeah, there's a lot of times where our clients have
the RBF face.
We have to say, hey, you did agreat job.
Speaker 1 (10:36):
What does that stand for?
Speaker 2 (10:38):
Are you allowed to say that?
No, I'm not allowed to say that.
Speaker 1 (10:40):
My kids will watch this.
Look it up, rbs.
Speaker 2 (10:43):
Yes, yes, it just means you don't look very happy.
Smile, you need to smile.
Yeah, you don't look verypleasant, no, so essentially we
then coach them.
One of our favorite things onset when we're coaching
individuals is saying, hey, thatwas a great job, we're going to
try that again and here's whatwe're looking for and we give
them specific things.
A lot of times it's smiling,with your eyes smiling,
obviously, as you speak how touse your hands, how to enunciate
(11:07):
yourself, eliminate the ums.
I used to say um and Istuttered, sometimes a lot, and
in seminary, thankfully, you hadto record yourself doing
speeches or sermons and you hadto watch it back and then you
had to grade yourself on what itwas and it was absolutely
humiliating, because you'rewatching this in front of the
whole class and then you're allscrutinizing hey, you could have
(11:29):
said this point better, youcould have enunciated this part
more effectively, and so,thankfully, that part helped me
to then coach the individualsBecause again back to what we
talked about earlier they'regreat at laying down roofs or
laying down the plumbinginstallations or HVAC units, but
they just have to tell thatstory.
They really have to be themegaphone, they have to be the
main storyteller of that brand.
(11:50):
Because if they're not doingthat, their competition is.
And guess who's going to fallin love with them?
It's going to be thecompetition versus that other
company.
Speaker 1 (11:58):
Yeah, what do you say to business owners who would
kind of like have a rebuttal?
Like, oh well, I run thebusiness, I do these things, but
I don't do content.
Speaker 2 (12:08):
I'm not good on camera, I don't want to do that,
yeah, I would just say getready to work at Home Depot.
I would say, get ready for yourcompetition to wipe you off the
map.
I'd say you're probably notready for business and you don't
understand the implications ofrunning a business in 2025.
You have to be in front of thecamera.
You have to be there Also,lifting up people.
(12:30):
You got to lift up thecommunity.
You got to lift up youremployees.
You got to praise them,encourage them.
You know men right now are so.
They've always been.
But especially with media, menhave always been so drawn to the
respect as the great thing thatthey can get from the work that
they do.
Yes, the money's awesome, butyou tell a man how much respect
(12:50):
that they're going to get, orgive them respect based off the
kind words you say on video infront of your entire audience,
hundreds of thousands orthousands of individuals in your
community.
That stuff really means a lot.
That stuff will last for yearsand years and years to come.
So if they can keep tellingagain, organic content, that's
going to make an impact.
Tell their story, lift othersup through it.
(13:12):
It's just amount of time beforepeople in their community are
just going to keep falling inlove with them.
Speaker 1 (13:17):
Yeah, those are all really good points.
What would you tell somebodyright now who's watching this,
who's not putting out content topromote their business?
They're not buildingrelationships with people online
.
Where do they start?
Speaker 2 (13:27):
Well, it's one of those old adages that the spark
is always going to light theflame.
I like to listen to differentindividuals on YouTube.
Omar El-Khatoury is anindividual that I love to listen
to on YouTube, cody Sanchez Ienjoy her, alex Hermamosi, and
it's interesting.
One piece of advice that I'vebeen hearing over and over that
I really agree with is that ifyou can give one long form piece
(13:50):
of content that's around eightminutes or so long per week,
that you can also trim down intomultiple reels out of that over
and over and over, absolutelyOver and over and over, for six
months as a minimum You're doingthat every week, so you've done
that 26 times Then you, forsure, are going to start seeing
(14:10):
a positive impact that you'regoing to make.
So that would be.
The first thing is just startwith that one piece of content
that you can do long form everyweek and all you have to do is
batch content, just like whatwe're doing here, two to four
hours per month, with anindividual that actually knows
what they're doing either ahigher production staff, a
company or someone that worksfor you and your company Per
(14:31):
month.
You're going to end up crushingit online.
It's that consistency.
It's exactly why you have theresults that you do physically,
why so many people have resultsin whatever said service that
they do very great in.
It's that consistency, thatdedication of doing that, even
when you don't see the resultsright away, you know that you're
having the discipline to do theright thing, which is grow your
(14:53):
brand through video.
Speaker 1 (14:53):
Yeah, even if they only have four viewers watching
them.
Speaker 2 (14:57):
Yes.
Speaker 1 (14:57):
Yeah, I remember when I first started doing Facebook
live videos, I'd have like 10people watching, but I always
acted as if a million peoplewere watching.
Speaker 2 (15:04):
Well, I saw this cool picture the other day and it
said right now, like we get downor people get down on
themselves, that they just think, oh, I only had a hundred views
.
But then they showed an imageof a hundred people in one room.
You're like that's actually notthat bad.
Speaker 1 (15:16):
And they showed them from stage Right.
And then they showed a thousand.
Speaker 2 (15:19):
You're like 1,000.
Speaker 1 (15:20):
Actually feels like a lot, that's a lot of people.
Speaker 2 (15:21):
Some of my reels organically.
I was showing one of your teammembers.
It has just a couple thousandviews and sometimes you just
take that for granted, but thenyou go 3,000 views.
That's a decent crowd size.
So, yes, even though you'regoing to get better, no matter
what, you're going to take otherbenefits besides just the views
itself.
A lot of times, too, one of thebiggest negative things that I
(15:47):
would uh just highly adviseagainst is just don't get down
when you don't see those results.
Uh, come to fruition like whatyou think.
Take away your expectations.
If you're not paying for it,you're still going to get the
organic views, but over time youwill grow that out and you
gotta be good at that, right.
Speaker 1 (16:01):
So so if someone's listening to this, like, all
right, I'm gonna start posting,like jordan said, every day I'm
gonna create a podcast or golive on facebook or instagram or
whatever it is.
What do they talk about?
Speaker 2 (16:12):
biggest thing they talk about is their story.
Their story is is what makesthem unique.
Uh, your struggles are uniqueto you.
Your accomplishments, yourfamily, your core values, your
principles that you run yourlife by that's all unique to
yourself.
So I would definitely talk allthose different parts.
The other thing, too, is I liketo listen to Robert Herjavec.
He's one of the sharks off theshark tank.
(16:33):
He's my favorite shark tolisten to even though I like Mr
Wonderful quite a bit and RobertHerjavec.
He does this whole series onwhat I learned from billionaires
.
So another type of video thatyou can do is things that you
learned along your way that werethe positive things, then a
whole other series that's thenegative things that you learned
or that you failed at along theway as well.
(16:54):
You can do different challenges.
You can do before and afters orcontrast or exploiting bad
services or bad things thathappened that you saw.
I know some guys, too, thatthey also talk about the jobs
that they did for that week.
Um, reagan and I were eventalking about a while back um
this this past week about, umthe white house.
(17:14):
The white house does theirweekly updates.
You know things that happenedtoday in the or this week in the
white house.
You could do something likethat in your business as well.
Hey, here are the, the 10projects that we worked on in
our community, in theseneighborhoods, this week, and
this is what we fixed.
Uh, you could talk about a dealthat you lost.
You know why I enjoy talkingabout why I decided to fire a
(17:37):
client recently.
Speaker 1 (17:37):
That's an interesting part too.
You're basically documentingeverything you're doing Correct,
both personally andprofessionally.
Speaker 2 (17:44):
I mean think of video production as the old school
way they would teach you tojournal, write things down.
That's still fine, but you cando that via video and just as
long as you have your series,like we just mentioned, and
those different breakout pointsthat you can discuss, in that
that's your content.
You can break these things downinto literally hundreds of
pieces of content to use.
Speaker 1 (18:06):
Yeah, no, those are all really good points too, and
I remember I forgot who it was,but they talked about creating
content online.
And they're like just pretendthat you're in a reality TV show
, you're the star, show peoplewhat you're doing every day,
your likes, your dislikes, yourhobbies, your wins, your losses,
your family, how you'respending your time.
And then every once in a while,when you're watching a reality
(18:27):
TV show, at least back in theday on cable, what happens?
It breaks to a commercial andnow people are selling you shit.
So every once in a while, yousprinkle in a call to action or
you talk about your business oryou talk about a promo that
you're running, and so over time, you're not just hitting people
with ads like trying to sellthem stuff.
You're bringing them into yourworld, you're building an actual
relationship with them.
Then when you offer somethingor they see you working a job or
(18:49):
they hear you talking aboutyour business, they're more
likely to inquire about yourservices or remember you at
least.
Like you know, I tell guys thatare blue collar guys are in the
trades all the time, like theperson watching your video might
not be the one that hires you,but they might be at dinner with
their grandma and grandpa andtheir grandma's sinks busted and
they're like oh, I rememberso-and-so.
He's a plumber, he's actually inthis neighborhood, like I saw
(19:11):
his Facebook Live the other dayand they're going to think about
you.
You're on top of mind.
So if you're not creatingcontent, you're just missing
opportunities and a lot ofpeople.
They're just so worried abouthow they're going to look, how
they sound.
You're going to not be verygood at first, you might suck,
you might stutter, but over timethat repetition, just like any
(19:38):
skill set, is going to help youto improve and that's the key.
And right now, with socialmedia, it's the biggest
opportunity people have tocreate more business.
Bottom line.
If you're not doing it, it'sbecause you're making excuses
and you got to grow, you got toevolve, otherwise you're going
to lose to your competition,like Jordan said.
The last point I want to make,based on what you said, is it
does help to have experts inyour corner, and one thing I've
always done in my business ishire people, learn from others
who are doing what I want to do,like I could spend all day long
trying to figure it out, or allyear long, or forever, or I
could go to the expert and learn, like that, exactly what to do
(20:00):
and what not to do, and then yougo to work and, yeah, it's
going to cost you money, yeah,you got to invest in yourself,
but what you're doing is you'reyou're buying their certainty,
their experience, theirknowledge, and that's how you
expedite your results.
So if there is somebody that'slistening to this, that wants to
learn more about what you doand maybe hire you or ask you
questions, where can they findyou?
Where can they reach?
Speaker 2 (20:19):
you.
Yeah, I think the easiest routeis to find us on
thehubnetworkcom.
We have a contact form.
My other agency,tradeupmarketingcom, is another
asset that individuals could useas well.
Also, you can engage with me onInstagram.
My handle is at Jordan Lee Lungand you can find me on there.
I have a lot of content that Ipost about my businesses.
(20:41):
A lot of it, too, is faith andbusiness, and then some about my
personal life as well, butthose are the main ways that I
would recommend people hang outwith me.
I do love to talk with businessowners.
I really enjoy that grind, thathustle.
It's a very unique.
There's only about 8% of us inthe entire United States that do
what we do as entrepreneurs.
(21:01):
It takes 92% of the UnitedStates to facilitate our visions
of the 8%.
So individuals like us we're arare breed.
We like pain, we likediscipline, but we love the
results.
One day, when we're sittingback on the beach smoking cigars
with the mai tai, with ourbeautiful spouses and kids,
knowing that we built somethingthat people dreamed about
(21:22):
building, that's right, dude.
Speaker 1 (21:24):
I love that man, uh jordan lung.
You guys follow him.
I'll make sure to post all hissocial media handles in the
description below.
Thanks for your time, brother.
Speaker 2 (21:31):
I appreciate it.
Thank you, man Appreciate it.
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