July 6, 2025 • 13 mins
The difference between staying stuck and breaking through to new levels of success often comes down to one critical factor: your willingness to take calculated risks when others retreat to safety.
Looking back at my journey from a struggling personal trainer making just $1,600 monthly to building a multi-seven-figure online coaching business, the turning point wasn't luck or even talent—it was a mindset shift around risk and investment. When COVID shut down gyms nationwide, I lost all my clients overnight. That crisis moment forced a decision: retreat to the safety of a traditional job or risk everything to pursue my vision of building an online coaching business that could impact thousands. Most people choose safety. I chose calculated risk.
The transformation required three essential elements that anyone can apply to their own journey. First, gain absolute clarity on your goals—not just what you want next month, but your vision for 1, 3, 5, and even 10 years ahead. Second, surround yourself with people and environments that accelerate your growth. I've invested over $200,000 in coaches and mentors because I understood that trying to figure everything out alone would take years of painful trial and error. When I couldn't afford my second coach, I took out a loan and made payments for four years—because I knew the return would far exceed the investment. The third element is backing your vision with massive action and calculated risk-taking. Each time I invested in team members or resources before feeling "ready," it created positive pressure that drove me to work harder and smarter.
This podcast is for those ready to stop playing small. If you find yourself spending freely on entertainment and comforts while hesitating to invest in your growth, this message is especially for you. The path to extraordinary results requires extraordinary commitment. Subscribe, share with someone who needs inspiration, and let me know what calculated risk you're ready to take toward your bigger vision.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Sometimes your hand is forced in life and you got to
make a decision.
Do I go towards what I want ordo I get scared?
Most people don't invest tohire people or to make change
because they're scared of losingthe money.
And you'll go out and spendthis money on alcohol, but you
won't invest in yourself and whoyou're becoming.
That's why you're not where youwant to be.
Is that in order to reach yourgoals, it requires massive
(00:20):
action and it requires risk.
Welcome back to another episodeof the Unstoppable Mindset
Podcast.
I'm your host, sean Crane.
Thank you, guys, for tuning in.
Before I start with thismessage, make sure, if you
haven't already subscribed tothe channel, drop a like, show
(00:43):
some love and also share thechannel with somebody that you
know who is looking forinspiration to the channel.
Drop a like, show some love andalso share the channel with
somebody that you know who islooking for inspiration to be
driven, to be motivated in theirlives.
Each and every message I share,man, I want to have a story
that inspires you.
I want to have a message thatyou can take and implement into
immediate action.
I want to see you get resultsin your life.
So I'm going to always sharethings that I'm going through,
stuff that I've been through,stuff that God put on my heart
(01:05):
in the hopes that it's going toreach just one of you man and
fire you up that day and helpyou to make positive change.
And the other day I wasreflecting on my journey from a
personal trainer to aseven-figure online coach.
Now, to this point, I've donemultiple seven figures in my
coaching business and when Istarted out, I was making $1,600
a month as a personal trainerworking under another trainer in
(01:28):
the gym.
So imagine that $1,600 a monthpaid my rent, paid my car bill
and I was broke.
And I literally was broke and Iwas hungry and I was hustling.
And that's whatentrepreneurship looks like.
And that's when most peoplequit and go get a nine to five
because it provides safety andsecurity.
But when you go and settle,like most people do, there's a
(01:49):
limit as far as what you canaccomplish.
You reach a certain limit asfar as the money you can earn,
the inspiration that you get,the opportunity that's presented
for you.
And that's when most peoplestart to just feel uninspired
and they settle in life.
And that's the story that theytell start to just feel
uninspired and they settle inlife.
And that's the story that theytell For me.
I knew that I wanted way moreout of my life and that I was
(02:11):
going to do whatever it took toachieve my goals and to reach
the highest level.
And I'm still climbing thatladder, man.
I'm nowhere near the top.
I'm just getting started in myeyes, but I want to kind of
share some things that helped meto go from a struggling
in-person fitness trainer to amulti-seven-figure business
coach or online fitness coach, Ishould say, because it's the
(02:31):
same recipe that's going to workfor you in your life.
If you want to change yourcurrent predicament that you're
in, the first thing that youneed is clarity.
You need to set goals that areimportant to you right.
They might be big, massivegoals.
They might be 20-year,long-term vision goals, I don't
care.
You got to start setting goals.
Set 20-year goals, set 10-yeargoals, Set five-year goals.
(02:53):
Set three-year goals, setone-year goals, then set 90-day
goals.
Set goals that are attainable,that are achievable, that are
meaningful to you right.
Be honest with yourself.
When I was doing in-persontraining, I knew that's not what
I wanted to do.
I knew eventually I want totake my business online because
I saw that the online space wasgrowing.
I knew it represented so muchmore opportunity, more freedom
(03:14):
of time.
I wasn't trading time for moneyand I could build a business
and a team to help me to fulfillthat vision.
So I had the goal.
I knew what I wanted.
Now COVID forced my hand.
Because here's the truth hadCOVID not shut down all the gyms
and I had not lost all myclients and revenue overnight, I
probably would have kept doingthe personal training for longer
.
You know, sometimes your handis forced in life and you got to
(03:37):
make a decision.
Do I go towards what I want ordo I get scared and fearful and
go for security and safety rightand make the safe and
predictable route or take thesafe and easy route?
Not me, dude.
I will not do that.
When COVID hit, I was finallymaking more money.
I had a bunch of clients allover town.
I was hustling, I was drivingeverywhere all day long.
(03:58):
I'd go to a park, I'd go tothis person's house, I'd go to
the gym.
All day long I was trainingclients in person and all that
effort amounted to about $8,000a month.
Right, and I was hustling, butI was getting people, results
and I was feeling good aboutmyself.
I just knew that there was anext level I wanted to be at and
I didn't want to be drivingaround with weights in my car
and pulling up to parks andlugging all this equipment all
(04:19):
over the place, like I wanted abusiness.
I didn't want to hustle, youknow.
So that was my vision.
My goal was to have alegitimate business in the
health and fitness industry thatcould reach thousands of people
nationwide and that I had otherteam members and people helping
me build this business, like Iknew what I wanted.
That was step one.
Step two was I neededinformation and I needed to be
(04:42):
around the right people to helpme fulfill that vision.
So let me break that down.
When it comes to reaching thatnext level and achieving your
goals, the first thing you needis to have information about
what it takes to achieve thatgoal.
Right, you got to read books.
You got to ask questions.
You got to watch what it takesto achieve that goal right, you
gotta read books.
You gotta ask questions.
You gotta watch YouTube videos.
Like you gotta become anobsessed individual around every
little detail it's gonna takefor you to get to that next
(05:03):
level, and this applies foranything.
You could take this conceptthat I'm sharing with you and
apply it to any business, anychange in your life that you
wanna make.
The first thing is getting clearon what do I want.
Second thing is how do I get it?
Who's going to help me?
What information am I lacking?
What skills do I need todevelop?
Like that's when you start todo research, right, that's when
you start to gather information,and what I always do is I look
(05:24):
for a mentor that I can hirebecause, okay, first I'm going
to read books, I'm going towatch YouTube videos, I'm going
to look at content.
Now I have an idea of what thatnext level looks like, how to
get to that goal.
But the fast route, the quickroute to expedite your journey,
is get around people who havedone it.
Mentors are the best people tolearn from because they have
experience, they're furtherahead than you on the journey
(05:44):
and they have the results toprove what they're doing works.
So when I left my in-persontraining business, I didn't
really leave it.
I transitioned online.
The first thing I did was hirea mentor.
And here's the thing it's goingto cost you more than you want
to pay.
It's going to create thisscared feeling inside of you and
most of the time, people aregoing to start making excuses of
why they can't justify thatpayment or that investment.
(06:05):
Most people don't invest tohire people or to make change
because they're scared of losingthe money.
And you'll go out and spendthis money on alcohol, baseball
games, netflix subscriptions,fast food, fucking shoes, all
this stuff but you won't investin yourself and who you're
becoming Like.
That's why you're not where youwant to be at.
It's your mindset, right.
(06:25):
So for me, I didn't care howmuch it costs.
I just knew I have to hire theright person to teach me how to
get to that next level, and Idid.
His name's Will Nelson.
Look him up.
He's an online business coach.
He's freaking amazing.
He taught me everything that Ineeded to know at that time to
build a seven-figure coachingbusiness, and that's what I
started to do.
I started to use his strategies, I started to work with him and
his community, and I started tolearn from other coaches that
(06:48):
were doing the same thing I wasdoing.
I was now in this environmentthat was conducive to my growth.
See, I put myself in anenvironment where I was going to
learn and grow at a rapid pace.
Sure, I could have just watchedYouTube videos and I could have
tried it on my own.
I could have just observedpeople on social media and tried
to put all the pieces together.
Dude, I might still be doingthat today, right, if I took
that route.
(07:08):
I might still be trying tofigure it out today.
And what happens is if you don'tget results quickly when you're
making change, you start to getdiscouraged and a lot of times
people quit because they're likedude, it's not working, I'm
doing it wrong.
This is a dumb idea.
I see it happen all the timewith people going to the gym.
They don't lose all the weightthe first month.
They're doing the wrongworkouts, they're not tracking
their calories.
They wonder why they're not,their body's not changing, and
(07:28):
they quit, and they quit, andthey go through this cyclical
pattern every year doing thesame shit.
Dude, hire a coach, hire apersonal trainer, hire a
dietician.
Get your coaching from theexperts that could show you
exactly what to do.
Then hold you accountable tomake sure you do it Right.
That's what I did.
Will wasn't my first coach.
I've hired a handful of coaches.
In fact, I've spent over$200,000 on developing myself
(07:50):
and my business to get to thispoint.
So let's do the math.
Would you spend $200,000 tomake over $3 million?
Yeah, the math adds up, right,so break it down on a smaller
scale.
Maybe you pay a mentor athousand bucks and they help you
to get healthier and happier.
Now you have a better marriage,whatever.
How much is that worth to you?
A lot more than a thousandbucks, right?
Or let's say you want to startan online business and you pay
(08:12):
some guy $5,000 and then, downthe road, you're making $5,000 a
month, or 10.
Was it worth it?
Yeah, but here's the thing Inthat moment, most people are
scared to make the investment.
Maybe you're just scared toinvest in yourself.
Maybe you're worried thatyou're not going to do the work
or you're not good enough, andthat's a deeper rooted issue
that oftentimes plagues people.
But it's something you need tothink about, like do you want to
(08:33):
make the change?
Do you want to grow?
Do you want to level up?
Well, if so, how bad do youwant to have that outcome
transpire in your life?
Do you really want the result?
Okay, so you got to do whateverit takes, and that means
getting uncomfortable and thatmeans borrowing money to invest
it if you need to Financing it.
I did that too.
My second coach.
I didn't have the money to payfor him, so I actually took out
a loan and I made small paymentson that loan for like four
(08:56):
years.
I paid a bunch of interest back, but I didn't care.
It got me in the rightenvironment.
It helped me to continue on myjourney to building my business,
to posting content on socialmedia, to learning and
understanding how to put outthat content on social media,
how to coach my clients and getgreat results, how to structure
the business.
I learned everything from beingin those environments right.
So the first step, you guys, isyou got to get clear on your
(09:17):
goals.
The second step is you got tobe able to get around people and
environments that are going topush you to get to your goals
faster.
Okay, this could also be hiringpeople like mentorship is great
.
Get an environment where youcan learn is great.
But it might be you're runningthe business right now and
you're stuck at a certainrevenue point or a stuck point
in your business, and it'sbecause you're still doing
everything and you're not hiringpeople to help you, you're not
(09:40):
delegating or you're not hiringthe right people.
Maybe you have Jim Bob, who'sbeen with you for five years and
you guys are so comfortableyou're scared to fire him.
But he's slacking Dude.
You got to do what it takesEither train him or get his ass
out of the company and hire Aplayers.
Right, and a good exercise todo is what we call delegate to
elevate.
Make a list of all the thingsyou're doing that you don't want
to do and ask yourself who cando that instead of me.
(10:02):
Do I need to hire someone, oris it someone in-house?
And I do this here at my home.
I think about all the stuffaround the house that needs to
be done.
I don't want to do it.
I don't want my wife to do it.
I want her to be able to playwith Bella.
Take the you to free up spacein your mind and free up space
(10:23):
on your calendar so you cancontinue to grow to the person
you're supposed to be.
In order to become that person,you need inspiration and
creativity each and every day,and those things will get bogged
down if you're constantly doingtasks and reacting to shit,
because that's when stressbuilds up.
Now, the last thing that I justwant to share with you guys is
that in order to reach yourgoals, it requires massive
(10:43):
action and it requires risk, andwhen I started building my
business online, there was somany times that I made decisions
to do things that were scary.
It was a calculated risk but italigned to my vision.
Like when I first hired myfirst media company to start
putting out better lookingcontent online.
They were charging me likeseven grand a month and at that
time I was making, you know, 15or 20 grand a month.
(11:04):
That's a chunk of money sevengrand a month just to hire a
team to edit one video a day onInstagram and put it out Right.
But I knew, by putting out moreprofessional content then
helped me to structure itproperly, getting content of me
speaking and doing all the stuffI would do, I'd be able to show
the world all the moves I wasmaking behind the scenes,
because I had to educate myaudience and bring them along
(11:24):
the journey with me.
So I knew that that was brandawareness, that was value for my
brand right.
And then I started hiring otherpeople and paying them before I
had the money right, becausethose things align to the person
I want to be.
It was a calculated risk, butevery time I'm putting money out
and I'm investing in a teammember, a company, a mentor,
what do you think it does to me?
It's going to do one of twothings.
It's going to either put meinto a place of scarcity where I
(11:46):
can't sleep at night I'mtossing and turning, it's
fucking with my mindset.
I'm starting to beunprecedented at home or it's
going to motivate me to go aboveand beyond and give that much
more effort to what I'm doing.
And that's how I've usedinvesting in myself and my
business.
I've used that as a catalyst toget more out of life, to go
harder, to work longer, to pushforth through any adversity or
(12:09):
any excuse or anything that'sgoing to slow me down.
And I had the right mindsetgoing into this journey, because
I developed it when I was inprison.
I had the mindset of whateverit takes.
I had stress, tolerance becauseof the environment that I was
in for so long, and I had theability to still stay grateful
and tap into my vision even whenthere was chaos all around me.
(12:29):
Right, I'm like residing in theeye of the storm 24, seven.
There's all this stuff going onaround me new babies being born
, team members in my businessthat we got to train.
You know stuff in the economy,politics, all that blah, blah,
blah.
I block, block it out and Ifocus on what's in front of me
and I execute, and that's askill set that you train through
repetition over time.
That's why you get up early,that's why you work out, that's
why you're disciplined with yournutrition, that's why I use the
(12:50):
cold plunge and sauna.
It's a catalyst.
It helps me to grow into thatperson I need to be, to lead my
family, to grow my business, toserve my clients and to get the
ultimate results that I'm afterin this life.
So three things right Set goals, get clear on those goals.
Number two get yourself in anenvironment and around people
that are going to push you toachieve those goals faster.
And step three massive actionwith risk.
(13:12):
Risk is what gets you results.
Playing it safe keeps you stuck.
Be willing to take calculatedrisk.
Back it up with massive action.
Don't let failure be an optionand keep moving forward.
Sometimes your hand is forced in life and you got to
make a decision.
Do I go towards what I want ordo I get scared?
Most people don't invest tohire people or to make change
because they're scared of losingthe money.
And you'll go out and spendthis money on alcohol, but you
won't invest in yourself and whoyou're becoming.
That's why you're not where youwant to be.
Is that in order to reach yourgoals, it requires massive
(00:20):
action and it requires risk.
Welcome back to another episodeof the Unstoppable Mindset
Podcast.
I'm your host, sean Crane.
Thank you, guys, for tuning in.
Before I start with thismessage, make sure, if you
haven't already subscribed tothe channel, drop a like, show
(00:43):
some love and also share thechannel with somebody that you
know who is looking forinspiration to the channel.
Drop a like, show some love andalso share the channel with
somebody that you know who islooking for inspiration to be
driven, to be motivated in theirlives.
Each and every message I share,man, I want to have a story
that inspires you.
I want to have a message thatyou can take and implement into
immediate action.
I want to see you get resultsin your life.
So I'm going to always sharethings that I'm going through,
stuff that I've been through,stuff that God put on my heart
(01:05):
in the hopes that it's going toreach just one of you man and
fire you up that day and helpyou to make positive change.
And the other day I wasreflecting on my journey from a
personal trainer to aseven-figure online coach.
Now, to this point, I've donemultiple seven figures in my
coaching business and when Istarted out, I was making $1,600
a month as a personal trainerworking under another trainer in
(01:28):
the gym.
So imagine that $1,600 a monthpaid my rent, paid my car bill
and I was broke.
And I literally was broke and Iwas hungry and I was hustling.
And that's whatentrepreneurship looks like.
And that's when most peoplequit and go get a nine to five
because it provides safety andsecurity.
But when you go and settle,like most people do, there's a
(01:49):
limit as far as what you canaccomplish.
You reach a certain limit asfar as the money you can earn,
the inspiration that you get,the opportunity that's presented
for you.
And that's when most peoplestart to just feel uninspired
and they settle in life.
And that's the story that theytell start to just feel
uninspired and they settle inlife.
And that's the story that theytell For me.
I knew that I wanted way moreout of my life and that I was
(02:11):
going to do whatever it took toachieve my goals and to reach
the highest level.
And I'm still climbing thatladder, man.
I'm nowhere near the top.
I'm just getting started in myeyes, but I want to kind of
share some things that helped meto go from a struggling
in-person fitness trainer to amulti-seven-figure business
coach or online fitness coach, Ishould say, because it's the
(02:31):
same recipe that's going to workfor you in your life.
If you want to change yourcurrent predicament that you're
in, the first thing that youneed is clarity.
You need to set goals that areimportant to you right.
They might be big, massivegoals.
They might be 20-year,long-term vision goals, I don't
care.
You got to start setting goals.
Set 20-year goals, set 10-yeargoals, Set five-year goals.
(02:53):
Set three-year goals, setone-year goals, then set 90-day
goals.
Set goals that are attainable,that are achievable, that are
meaningful to you right.
Be honest with yourself.
When I was doing in-persontraining, I knew that's not what
I wanted to do.
I knew eventually I want totake my business online because
I saw that the online space wasgrowing.
I knew it represented so muchmore opportunity, more freedom
(03:14):
of time.
I wasn't trading time for moneyand I could build a business
and a team to help me to fulfillthat vision.
So I had the goal.
I knew what I wanted.
Now COVID forced my hand.
Because here's the truth hadCOVID not shut down all the gyms
and I had not lost all myclients and revenue overnight, I
probably would have kept doingthe personal training for longer
.
You know, sometimes your handis forced in life and you got to
(03:37):
make a decision.
Do I go towards what I want ordo I get scared and fearful and
go for security and safety rightand make the safe and
predictable route or take thesafe and easy route?
Not me, dude.
I will not do that.
When COVID hit, I was finallymaking more money.
I had a bunch of clients allover town.
I was hustling, I was drivingeverywhere all day long.
(03:58):
I'd go to a park, I'd go tothis person's house, I'd go to
the gym.
All day long I was trainingclients in person and all that
effort amounted to about $8,000a month.
Right, and I was hustling, butI was getting people, results
and I was feeling good aboutmyself.
I just knew that there was anext level I wanted to be at and
I didn't want to be drivingaround with weights in my car
and pulling up to parks andlugging all this equipment all
(04:19):
over the place, like I wanted abusiness.
I didn't want to hustle, youknow.
So that was my vision.
My goal was to have alegitimate business in the
health and fitness industry thatcould reach thousands of people
nationwide and that I had otherteam members and people helping
me build this business, like Iknew what I wanted.
That was step one.
Step two was I neededinformation and I needed to be
(04:42):
around the right people to helpme fulfill that vision.
So let me break that down.
When it comes to reaching thatnext level and achieving your
goals, the first thing you needis to have information about
what it takes to achieve thatgoal.
Right, you got to read books.
You got to ask questions.
You got to watch what it takesto achieve that goal right, you
gotta read books.
You gotta ask questions.
You gotta watch YouTube videos.
Like you gotta become anobsessed individual around every
little detail it's gonna takefor you to get to that next
(05:03):
level, and this applies foranything.
You could take this conceptthat I'm sharing with you and
apply it to any business, anychange in your life that you
wanna make.
The first thing is getting clearon what do I want.
Second thing is how do I get it?
Who's going to help me?
What information am I lacking?
What skills do I need todevelop?
Like that's when you start todo research, right, that's when
you start to gather information,and what I always do is I look
(05:24):
for a mentor that I can hirebecause, okay, first I'm going
to read books, I'm going towatch YouTube videos, I'm going
to look at content.
Now I have an idea of what thatnext level looks like, how to
get to that goal.
But the fast route, the quickroute to expedite your journey,
is get around people who havedone it.
Mentors are the best people tolearn from because they have
experience, they're furtherahead than you on the journey
(05:44):
and they have the results toprove what they're doing works.
So when I left my in-persontraining business, I didn't
really leave it.
I transitioned online.
The first thing I did was hirea mentor.
And here's the thing it's goingto cost you more than you want
to pay.
It's going to create thisscared feeling inside of you and
most of the time, people aregoing to start making excuses of
why they can't justify thatpayment or that investment.
(06:05):
Most people don't invest tohire people or to make change
because they're scared of losingthe money.
And you'll go out and spendthis money on alcohol, baseball
games, netflix subscriptions,fast food, fucking shoes, all
this stuff but you won't investin yourself and who you're
becoming Like.
That's why you're not where youwant to be at.
It's your mindset, right.
(06:25):
So for me, I didn't care howmuch it costs.
I just knew I have to hire theright person to teach me how to
get to that next level, and Idid.
His name's Will Nelson.
Look him up.
He's an online business coach.
He's freaking amazing.
He taught me everything that Ineeded to know at that time to
build a seven-figure coachingbusiness, and that's what I
started to do.
I started to use his strategies, I started to work with him and
his community, and I started tolearn from other coaches that
(06:48):
were doing the same thing I wasdoing.
I was now in this environmentthat was conducive to my growth.
See, I put myself in anenvironment where I was going to
learn and grow at a rapid pace.
Sure, I could have just watchedYouTube videos and I could have
tried it on my own.
I could have just observedpeople on social media and tried
to put all the pieces together.
Dude, I might still be doingthat today, right, if I took
that route.
(07:08):
I might still be trying tofigure it out today.
And what happens is if you don'tget results quickly when you're
making change, you start to getdiscouraged and a lot of times
people quit because they're likedude, it's not working, I'm
doing it wrong.
This is a dumb idea.
I see it happen all the timewith people going to the gym.
They don't lose all the weightthe first month.
They're doing the wrongworkouts, they're not tracking
their calories.
They wonder why they're not,their body's not changing, and
(07:28):
they quit, and they quit, andthey go through this cyclical
pattern every year doing thesame shit.
Dude, hire a coach, hire apersonal trainer, hire a
dietician.
Get your coaching from theexperts that could show you
exactly what to do.
Then hold you accountable tomake sure you do it Right.
That's what I did.
Will wasn't my first coach.
I've hired a handful of coaches.
In fact, I've spent over$200,000 on developing myself
(07:50):
and my business to get to thispoint.
So let's do the math.
Would you spend $200,000 tomake over $3 million?
Yeah, the math adds up, right,so break it down on a smaller
scale.
Maybe you pay a mentor athousand bucks and they help you
to get healthier and happier.
Now you have a better marriage,whatever.
How much is that worth to you?
A lot more than a thousandbucks, right?
Or let's say you want to startan online business and you pay
(08:12):
some guy $5,000 and then, downthe road, you're making $5,000 a
month, or 10.
Was it worth it?
Yeah, but here's the thing Inthat moment, most people are
scared to make the investment.
Maybe you're just scared toinvest in yourself.
Maybe you're worried thatyou're not going to do the work
or you're not good enough, andthat's a deeper rooted issue
that oftentimes plagues people.
But it's something you need tothink about, like do you want to
(08:33):
make the change?
Do you want to grow?
Do you want to level up?
Well, if so, how bad do youwant to have that outcome
transpire in your life?
Do you really want the result?
Okay, so you got to do whateverit takes, and that means
getting uncomfortable and thatmeans borrowing money to invest
it if you need to Financing it.
I did that too.
My second coach.
I didn't have the money to payfor him, so I actually took out
a loan and I made small paymentson that loan for like four
(08:56):
years.
I paid a bunch of interest back, but I didn't care.
It got me in the rightenvironment.
It helped me to continue on myjourney to building my business,
to posting content on socialmedia, to learning and
understanding how to put outthat content on social media,
how to coach my clients and getgreat results, how to structure
the business.
I learned everything from beingin those environments right.
So the first step, you guys, isyou got to get clear on your
(09:17):
goals.
The second step is you got tobe able to get around people and
environments that are going topush you to get to your goals
faster.
Okay, this could also be hiringpeople like mentorship is great
.
Get an environment where youcan learn is great.
But it might be you're runningthe business right now and
you're stuck at a certainrevenue point or a stuck point
in your business, and it'sbecause you're still doing
everything and you're not hiringpeople to help you, you're not
(09:40):
delegating or you're not hiringthe right people.
Maybe you have Jim Bob, who'sbeen with you for five years and
you guys are so comfortableyou're scared to fire him.
But he's slacking Dude.
You got to do what it takesEither train him or get his ass
out of the company and hire Aplayers.
Right, and a good exercise todo is what we call delegate to
elevate.
Make a list of all the thingsyou're doing that you don't want
to do and ask yourself who cando that instead of me.
(10:02):
Do I need to hire someone, oris it someone in-house?
And I do this here at my home.
I think about all the stuffaround the house that needs to
be done.
I don't want to do it.
I don't want my wife to do it.
I want her to be able to playwith Bella.
Take the you to free up spacein your mind and free up space
(10:23):
on your calendar so you cancontinue to grow to the person
you're supposed to be.
In order to become that person,you need inspiration and
creativity each and every day,and those things will get bogged
down if you're constantly doingtasks and reacting to shit,
because that's when stressbuilds up.
Now, the last thing that I justwant to share with you guys is
that in order to reach yourgoals, it requires massive
(10:43):
action and it requires risk, andwhen I started building my
business online, there was somany times that I made decisions
to do things that were scary.
It was a calculated risk but italigned to my vision.
Like when I first hired myfirst media company to start
putting out better lookingcontent online.
They were charging me likeseven grand a month and at that
time I was making, you know, 15or 20 grand a month.
(11:04):
That's a chunk of money sevengrand a month just to hire a
team to edit one video a day onInstagram and put it out Right.
But I knew, by putting out moreprofessional content then
helped me to structure itproperly, getting content of me
speaking and doing all the stuffI would do, I'd be able to show
the world all the moves I wasmaking behind the scenes,
because I had to educate myaudience and bring them along
(11:24):
the journey with me.
So I knew that that was brandawareness, that was value for my
brand right.
And then I started hiring otherpeople and paying them before I
had the money right, becausethose things align to the person
I want to be.
It was a calculated risk, butevery time I'm putting money out
and I'm investing in a teammember, a company, a mentor,
what do you think it does to me?
It's going to do one of twothings.
It's going to either put meinto a place of scarcity where I
(11:46):
can't sleep at night I'mtossing and turning, it's
fucking with my mindset.
I'm starting to beunprecedented at home or it's
going to motivate me to go aboveand beyond and give that much
more effort to what I'm doing.
And that's how I've usedinvesting in myself and my
business.
I've used that as a catalyst toget more out of life, to go
harder, to work longer, to pushforth through any adversity or
(12:09):
any excuse or anything that'sgoing to slow me down.
And I had the right mindsetgoing into this journey, because
I developed it when I was inprison.
I had the mindset of whateverit takes.
I had stress, tolerance becauseof the environment that I was
in for so long, and I had theability to still stay grateful
and tap into my vision even whenthere was chaos all around me.
(12:29):
Right, I'm like residing in theeye of the storm 24, seven.
There's all this stuff going onaround me new babies being born
, team members in my businessthat we got to train.
You know stuff in the economy,politics, all that blah, blah,
blah.
I block, block it out and Ifocus on what's in front of me
and I execute, and that's askill set that you train through
repetition over time.
That's why you get up early,that's why you work out, that's
why you're disciplined with yournutrition, that's why I use the
(12:50):
cold plunge and sauna.
It's a catalyst.
It helps me to grow into thatperson I need to be, to lead my
family, to grow my business, toserve my clients and to get the
ultimate results that I'm afterin this life.
So three things right Set goals, get clear on those goals.
Number two get yourself in anenvironment and around people
that are going to push you toachieve those goals faster.
And step three massive actionwith risk.
(13:12):
Risk is what gets you results.
Playing it safe keeps you stuck.
Be willing to take calculatedrisk.
Back it up with massive action.
Don't let failure be an optionand keep moving forward.
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